There were likely several reasons the theory behind the original “Marriage Crunch” article failed. The author stated in the original text that a woman over thirty had a very small chance of ever getting married if she hadn’t already been. This was in the 80s however and a lot transpired after the article was written.

Swinging, also called the alternative or 'alt' lifestyle, seems to be increasingly popular among mainstream, middle-aged married couples in America. With this increasing number of people who are into the lifestyle there is also a growing need for interactive ways to meet similar thinking couples.