Lonely. That's what Janette felt when her husband didn't kiss her goodbye before leaving for work. Sometimes his forgetfulness in this area brought her to tears.

The admen and the marketing mavens have created a cultural expectation around special occasions and calendar events. We are inundated with sales pitches for Christmas, birthdays, weddings, anniversaries, New Year, Halloween, Valentine's Day, Mother's Day, Father's Day, and any other day they can find that will make us feel that we absolutely have to buy a gift to express our sentiments. Dates on the calendar are merely days like any other days. Our relationships are 365 days a year and something this good deserves a celebration at any time and at any place.