people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of

According to 2005 data by the American Staffing Association, the staffing industry has grown at a rate of about 8 percent per year for the last several years. Keith Jacob's Missouri-based staffing firm, St. Louis Staffing, leads this trend: His 11-year-old firm of 14 full-time employees and several hundred part-time employees has grown about 20 percent each year since 2004. This in an industry that the U.S. Bureau of Labor Statistics predicts will create more new jobs than any other industry through 2014.

Clearly, Jacob knows a good thing when he sees it.

A 2006 Winning Workplaces/FORTUNE Small Business Best Boss, he is one of the youngest entrepreneurs to be honored by our annual workplace recognition program. His efforts to supply talented workers to clients in the light industrial sector in St. Louis as well as the Missouri communities of Columbia, Mexico and O'Fallon – where the company maintains satellite offices – earned him a spot on the St. Louis Business Journal's "40 Under 40" list.

In speaking with Jacob, one gets the sense that accolades don't matter that much – certainly not as much as fulfilling his motto of "working hard to keep you working" by matching workers' skills with client employers' needs. These days Jacob, who founded St. Louis Staffing after holding management positions at PepsiCo and Lanter Delivery Systems, is on a mission to diversify workplaces.

"We've introduced the notion of a diverse workforce to several of our customers," he says. "They thought that the language barrier would be so prohibitive that they wouldn't even entertain bringing in people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of

Bureau of Labor Statistics predicts will create more new jobs than any other industry through 2014.

Clearly, Jacob knows a good thing when he sees it.

A 2006 Winning Workplaces/FORTUNE Small Business Best Boss, he is one of the youngest entrepreneurs to be honored by our annual workplace recognition program. His efforts to supply talented workers to clients in the light industrial sector in St. Louis as well as the Missouri communities of Columbia, Mexico and O'Fallon – where the company maintains satellite offices – earned him a spot on the St. Louis Business Journal's "40 Under 40" list.

In speaking with Jacob, one gets the sense that accolades don't matter that much – certainly not as much as fulfilling his motto of "working hard to keep you working" by matching workers' skills with client employers' needs. These days Jacob, who founded St. Louis Staffing after holding management positions at PepsiCo and Lanter Delivery Systems, is on a mission to diversify workplaces.

"We've introduced the notion of a diverse workforce to several of our customers," he says. "They thought that the language barrier would be so prohibitive that they wouldn't even entertain bringing in people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of

or in St. Louis as well as the Missouri communities of Columbia, Mexico and O'Fallon – where the company maintains satellite offices – earned him a spot on the St. Louis Business Journal's "40 Under 40" list.

In speaking with Jacob, one gets the sense that accolades don't matter that much – certainly not as much as fulfilling his motto of "working hard to keep you working" by matching workers' skills with client employers' needs. These days Jacob, who founded St. Louis Staffing after holding management positions at PepsiCo and Lanter Delivery Systems, is on a mission to diversify workplaces.

"We've introduced the notion of a diverse workforce to several of our customers," he says. "They thought that the language barrier would be so prohibitive that they wouldn't even entertain bringing in people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of

' skills with client employers' needs. These days Jacob, who founded St. Louis Staffing after holding management positions at PepsiCo and Lanter Delivery Systems, is on a mission to diversify workplaces.

"We've introduced the notion of a diverse workforce to several of our customers," he says. "They thought that the language barrier would be so prohibitive that they wouldn't even entertain bringing in people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of

people who didn't speak English [as a first language]. But just by our cajoling, we've had several customers who now very much enjoy having a more diverse workforce, and who request the opportunity to build a bigger Hispanic workforce within their own operation."

While only about 2 percent of St. Louis' population is Hispanic according to the U.S. Census Bureau – representing about 7,000 people – of the staffing firm's 2,500 job placements in 2006, about two-thirds of those involved Hispanic workers, Jacob says. Considering that the firm's geographic range is a 50-mile radius of downtown St. Louis, and that contrary to other staffing firms, many of St. Louis Staffing's placements are longer than one-day assignments, the company is having a measurable impact on local diversity, both inside and outside the workplace.

Another hallmark of the firm is an emphasis on cross training – on everything from account management and operations to payroll/billing. After all, many of the employers who engage St. Louis Staffing need to fill multiple roles. "The reason a lot of companies use us is that they don't have full-time HR people," says Dennis Harre, an account manager who has been with the firm for over two years. "So we're heavily involved in disciplinary actions, bring on new staff and terminating those [employees] that are not working out."

St. Louis Staffing devotes 120 hours of training to new employees in their first year and 20 hours per year subsequently. Julie Giboney, who has managed the firm's Columbia office for close to a year, received four days of training at the St. Louis headquarters and started in her role in Columbia the next week. "Keith was here for a few days my first week to make sure I was comfortable with everything," she says.

Jacob's personal attention and focus on training yielded big dividends for the firm a few years ago. In June 2004 their third-largest client went bankrupt, leaving St. Louis Staffing with an "unbelievable uncollectible debt," Jacob says. "Because we h