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Actual for You - Planning Your Website for Success
Many web developers today are starting to KISS their website, and it shows!No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS)Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple.1. Content sells! People go to websites for reasons. Either they want information, entertainment, or products. Don't give them stuff they can't use, or things they don't want. Don't sell magazine subscriptions on your car restoration site. Keep it simple stupid!2. Avoid distracting graphics and crowded ads! If you've ever picked up a newspaper, you'll either see very little ads, or very relevant ads. You'll notice that AdSense doesn't display random ads, it reviews its current page location and displays ads based on it's surround keywords. No one wants to look at ads for car insurance when your selling real estate. No one likes being harrass
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers.
One constant in any field during the digital age is that change is constant. This has been said so much that it's almost cliche nowadays. The question is what, if anything, are you and your organization doing about it.Is your project plan equipped to adapt to the ongoing changes and if not then that needs to be addressed within your overall strategic project management plan otherwise you will be moving at a snail's pace when all you other competitors are moving like the archetypal hare.Next you need to worry about having very clear goals set forth and communicated to your team members. There's nothing like having a project with no clear leadership or vision and having it fall apart at the seams. Result? Wasting millions of dollars of company resources as well as the lives of many of the employees.Although the previous scenario might seem a little doom and gloom it is actually very common within many big companies especially. Without having a clear vision for a project it will not get anywhere.The next step is to really pri
If you don’t plan ahead, problems will crop up later.
For example, who is going to take care of the website? What are the costs involved? Will you have the time to maintain it or should you hire a webmaster?
These and many more reasons should be compelling enough for you to plan your website well now. Planning your website also ensures that your website fulfills its purpose. It also prepares you financially for the costs of designing and maintaining the website.
Before you go online with a website, here are some issues to consider:
Domain Name
As a business website owner, your first task is to choose a suitable domain name which reflects your business. A domain name should also be easy to pronounce and easy to remember. To do this, first list down some domain names which you prefer. To project a professional feel, avoid cutesy names or names which have negative connotation. Those in the service or consultancy line might want to use their own names as domains. Next, check availability of the domains that you have chosen. What happens if the domain you choose is already taken? Go for alternatives, such as .net, .org or .biz, if .com is not available.
Design of Website
These days, it is not necessary to hire a web designer to design a website although you can, if you want to. The alternative is that you can learn to create a website yourself by learning HTML or by using a WYSIWYG editor.
HTML (HyperText Markup Language) is the code or language used to write or create most documents you see on the World Wide Web. If learning HTML from scratch is too complicated, you can also use a WYSIWYG (What You See Is What You Get) Editor.
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers.
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically instructed to not give preferential treatment to advertisers. It's one of the first things you learn in Journalism 101. Many larger publications are so cautious about this; they end up actually being less likely to write articles about or containing quotes from advertisers.This leads to two very important "don'ts": Don't give up hope of getting quoted in or writing an article for a publication just because you don't advertise in it.Don't ever suggest to a media person that they should use your story because you are an advertiser. This will irreparably damage your reputation with the media. There is a small minority of publications that do give adve
Before you go online with a website, here are some issues to consider:
Domain Name
As a business website owner, your first task is to choose a suitable domain name which reflects your business. A domain name should also be easy to pronounce and easy to remember. To do this, first list down some domain names which you prefer. To project a professional feel, avoid cutesy names or names which have negative connotation. Those in the service or consultancy line might want to use their own names as domains. Next, check availability of the domains that you have chosen. What happens if the domain you choose is already taken? Go for alternatives, such as .net, .org or .biz, if .com is not available.
Design of Website
These days, it is not necessary to hire a web designer to design a website although you can, if you want to. The alternative is that you can learn to create a website yourself by learning HTML or by using a WYSIWYG editor.
HTML (HyperText Markup Language) is the code or language used to write or create most documents you see on the World Wide Web. If learning HTML from scratch is too complicated, you can also use a WYSIWYG (What You See Is What You Get) Editor.
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers.
Do your ads create buyers? You're only as good as your campaign strategy. If you don't have a strong online landing page for your print and online ads you are missing the essential ingredient that turns visitors into customers.When you create a landing page campaign here are the seven things you should avoid:1. Don’t Forget to Determine Your Customer GoalDetermine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash tutorial that explains your service in an entertaining way.2. Don’t Forget About “What Comes First”In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simu
Design of Website
These days, it is not necessary to hire a web designer to design a website although you can, if you want to. The alternative is that you can learn to create a website yourself by learning HTML or by using a WYSIWYG editor.
HTML (HyperText Markup Language) is the code or language used to write or create most documents you see on the World Wide Web. If learning HTML from scratch is too complicated, you can also use a WYSIWYG (What You See Is What You Get) Editor.
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers.
Sample resume objectives. When a harried and possibly panicked job seeker finds one he thinks is good, he feels like the drowning man who just got rescued.But as Shakespeare said, there's something rotten in Denmark. Or in that sample you thought would save you.The problem is that sample resume objectives all tend to miss one thing. It's truly shocking to me that they do. But they're usually free, and often they're worth about what you paid.The thing they miss is that a resume objective isn't about you."What?!", you say, "Of course it's about me!"That's probably what you've been taught. I'm sure it's what some people have told you. Just the words "resume objective" plant a bad seed in your mind.Those words suggest...no, they SAY...that you should state the objective of your resume. That's poppycock. There's only one purpose of an objective statement on a resume, and that's to state how you can give your new employer profit.Any resume objective statement that doesn't do that is garbage. That's certainly
Design of Website
These days, it is not necessary to hire a web designer to design a website although you can, if you want to. The alternative is that you can learn to create a website yourself by learning HTML or by using a WYSIWYG editor.
HTML (HyperText Markup Language) is the code or language used to write or create most documents you see on the World Wide Web. If learning HTML from scratch is too complicated, you can also use a WYSIWYG (What You See Is What You Get) Editor.
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers.
This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas.If that seems like an unusual trio for postcard marketing advice, let me explain.I made an office visit to a client recently. Her office sat at "Ground Zero" of a massive highway-improvement project, one of the largest projects of its kind in Central Texas history.For obvious reasons, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared along dirt lanes, and a constant cloud of dirt hung over everything. It was like a war zone.During our meeting, we talked about ways she could generate a response from her real estate postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos."Why not use that?" I asked her.I went on to explain the power of information, and how she might create a report that d
A WYSIWYG Editor makes it much easier because it allows users who do not have technical background the freedom to create and edit their own web pages easily. By using a WYSIWYG Editor, even those who do not know HTML or web design can create, update and maintain their own websites.
Purpose of Website
Not every website’s intention is sell to consumers. Some websites are used for prospecting while others are used for education. Define the purpose of your website so that your marketing activities can be better structured to fulfill this purpose. For example, say you intend to sell your products online. How do you plan to do it? Do you want your customers to pay using credit card, direct fund transfer or via some other means? How do you plan to ship the products?
If you want to sell products and services online, ensure you plan e-commerce facilities early into your website. Of course there is nothing wrong if you want to use your website for prospecting, sales and education. However, be sure that there is a strategy for each purpose or you would be losing valuable visitors unnecessarily.
Target Audience
Knowing whom you are creating the website for will go a long way in helping you market your website later. Think about the age group, geographic location, income level and interests of your audience. Put yourself in their shoes and imagine you are a visitor to the website. What would interest you? What would turn you off? If you cannot imagine your target audience, how about thinking about people who are currently buying your products or services? What are they like? What age groups do they belong to? What is their geographic location? More importantly, what do they need?
Content
The main reason why people go online is to find information. Therefore your website should contain information. But what kinds of information could you provide? You could offer information about your products and services. You could also offer information about your company. Another type of information comes in the form of articles, books, newsletters and reports. Again, this brings up more questions. How often will you update your information? Will your
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