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  • Actual for You - Creating a Landing Page Campaign: 7 Things to Avoid

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    Do your ads create buyers? You're only as good as your campaign strategy. If you don't have a strong online landing page for your print and online ads you are missing the essential ingredient that turns visitors into customers.

    When you create a landing page campaign here are the seven things you should avoid:

    1. Don’t Forget to Determine Your Customer Goal

    Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash t

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    ne ads you are missing the essential ingredient that turns visitors into customers.

    When you create a landing page campaign here are the seven things you should avoid:

    1. Don’t Forget to Determine Your Customer Goal

    Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash

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    n things you should avoid:

    1. Don’t Forget to Determine Your Customer Goal

    Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash

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    tor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash
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    rovide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash tutorial that explains your service in an entertaining way.

    2. Don’t Forget About “What Comes First”

    In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.

    3. Don’t Present an Unprofessional Design

    Your landing page must be up to the quality of

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