n on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost throug

"What's the most important function of your web site?" Most small business owners will explain, "To tell people about myself and my services." This sounds like the right answer, and it's the one I hear most often. But it's wrong!

Build a web site focused on yourself or your products and it is doomed to fail from the start. No matter how hard you work to promote it or make it look impressive, it won't pay for itself, ever.

What is the primary purpose of a web site? Keep reading to find out.

There are 3 key steps in the web marketing process. Understand the purpose of each and you'll be able to bring in more new business with your web site. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost through

products and it is doomed to fail from the start. No matter how hard you work to promote it or make it look impressive, it won't pay for itself, ever.

What is the primary purpose of a web site? Keep reading to find out.

There are 3 key steps in the web marketing process. Understand the purpose of each and you'll be able to bring in more new business with your web site. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost throug

ss. Understand the purpose of each and you'll be able to bring in more new business with your web site. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost throug

llect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost throug

n on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing? Are you losing the majority of your prospects due to an antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can use the 3 key steps below to help you plug the leaks in your marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site

Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own si