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  • Actual for You - Top 10 Webmaster SEO Mistakes And How To Avoid Them

    Splash Pages Are Lousy SEO
    One of the hottest web site design crazes on the Internet are “splash pages.” A splash page is a web page that is completely or partly animated. You could think of it as being an animated book cover. These pages can consist of just a few words, just a graphic, a company’s logo and also many shifting images. Music is also usually a component of a well-designed splash page.Usually your user has to do a lot of clicking in order to get through the “splash page” process. If you are on a web site that starts with a long introduction and there is a link called Skip Intro on it then you have encountered a true blue splash page.There is some debate about whether or not splash pages are a good idea. It is good if you are a bigger company that needs to branded then the addition of an introductory splash page to your site is not necessarily going to hurt your business. However if your site is not a household name it is probably best to stay away from splash pages. Splash pages displace the first page (which contains your real content) and the search engine spiders then read these flashy intro pages as blank space.The problem is that splash pages lack content that can indexed, contain zero links, usually and often display a "redirect" to the real home page. Search engines algorithms think you are trying to trick them if they see a redirect on what is supposed to be a home page. The bottom line is that you must avoid redirects if you are serious about being found by search engines. An introductory splash page is not recommended for businesses that are not known as not only can they sabotage your SEO efforts but often they are quite expensive to be designed too.
    t of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look
    Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast
    Want a big boost in response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapels marketing.When you take your marketing to the extreme many people will love it and a few will hate it. But you won’t be ignored. With a well thought out, well executed extreme marketing program it’s a good bet you’ll pull a response rate in the double digits –- and, close business relatively fast.Extreme marketing: A case studyPositive Response helped a leading call center operation put together an extreme marketing program targeting collision repair shops nationwide. What I’m going to do now is share with you the pertinent details of this campaign. Then I’ll give you a few specific ideas about how you can use a similar approach to generate leads and sales for your business, plus a few other direct marketing nuggets.CSi Complete, (www.csicomplete.com) is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention –- and a meeting –- with my own extreme marketing efforts they engaged Positive Response to help them put together their program.John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we decided on for CSi was a three-step campaign aimed at 300 collision repair businesses throughout the United States.Step one: Message In a BottleCSi Complete’s first mailer was a Message In a Bottle –- a 32-ounce squeeze water bottle like the type you would take to the gym. The outside of the bottle was printed with an eye-catching graphic along with th
    One of the biggest misconceptions with new webmasters is that you need to hire an "expert" in SEO to achieve high rankings. Search Engine Optimization (SEO) is not rocket science. You don't need a degree or a doctorate in IT or marketing to apply effective SEO techniques. There are, however, several rookie mistakes that are made by many new webmasters. This guide focuses on these mistakes and explains how to avoid them.

    Mistake #1 - Poor Keyword Analysis (or non-Analysis)

    The Mistake: You've found a niche for a website that fills a void that has been missing online for years. You build your website and fill it with all kinds of great unique content and finally launch it to the world! Traffic starts off slow... and stays that way for several months and you're left perplexed on why people aren't finding your site.

    The Reality: You've launched your website too soon, without doing proper keyword analysis. Keyword analysis is the process of analyzing the keywords search engine users have been searching on the most that best matches your niche. The goal is to target keywords that get the most searches and have the lightest amount of competition. Before you launch your website (or even write content), proper keyword analysis is a must! It's suggested you open an account with Wordtracker and begin your keyword campaign today. Word Tracker will allow you to view the number of times a keyword was searched in any of the major search engines and will provide reports on the competitiveness of that keyword. With some clever keyword analysis you can broaden the reach of your website by zeroing in on those niche and non-competitive keywords.

    Mistake #2 - Keyword Stuffing

    The Mistake: As an overzealous newbie you've read various threads and guides that state the importance of highly-targeted keywords appearing on your WebPages. In an attempt to gain high-rankings for a specific keyword phrase you place them several dozen times throughout your text. By the time your done with your aggressive keyword stuffing you're left with a page that has 40%+ density of your keywords that the search engines are going to love. Your proudly pat yourself on the back and give a good "atta boy!" for a job well done!

    The Reality: Congratulations! You've just created a non-sensical page and applied the black hat marketing technique known as keyword stuffing all at the same time! Keyword stuffing, for those who may not be aware, occurs when a web page's meta tags and content are loaded with a particular keyword or keyword phrase in a repetitious manner. Not only does this practice result in pages that are non-readable to humans, it also raises a red-flag to the search engines. Keyword stuffing may get you higher Search Engine Results Placement (SERPs) in the short term, but it will only gain your site a bad reputation with users in the long term. It may even get your site penalized or (even worse) banned from the search engines.

    Mistake #3 - Identical Meta Data For Eevery Page

    The Mistake: You create your home page and fill your META data tags with some nice keywords and a very well worded description that is also search engine friendly. You're home page serves as a template, so you just propagate the same content from the header into every new page you implement without ever altering the content of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look
    Public Relations for Hezbollah
    Hezbollah had won the media war in Lebanon over the Jewish state by using human shields and then crying into the cameras when those human shields were blown up by Israeli Air Force Attacks; pretty smooth move some say. Although if you consider the long-term affects of these tactics they cannot work forever and therefore eventually they will be found out and become ineffective, which is what has happened now. What can Hezbollah do to promote community relations and goodwill in an all out public relations campaign?Well, what ever it is it must be something new, because they have already played the other cards too many times you see? We know that in the past Hezbollah had made in roads with locals by doing construction rebuilds for damaged homes and buildings during previous Israeli conflicts. This time around they were seen on TV giving out $100 bills to residents for their troubles during the war with Israel. But where did this money come from? Obviously it came from Iran, but did the money give away work?What can Hezbollah do to regain its brand name and progress forward, as a voice of reason? Well, they need a new spokesperson because their current leader is in hiding in fear for his life. The community goodwill and public relations is so far God on the Hezbolla brand name that it would be best to spin off the organization and change its name. That would be a good PR move, although there's a fat chance of that happening. Please consider this in 2006.
    i>The Reality: You've launched your website too soon, without doing proper keyword analysis. Keyword analysis is the process of analyzing the keywords search engine users have been searching on the most that best matches your niche. The goal is to target keywords that get the most searches and have the lightest amount of competition. Before you launch your website (or even write content), proper keyword analysis is a must! It's suggested you open an account with Wordtracker and begin your keyword campaign today. Word Tracker will allow you to view the number of times a keyword was searched in any of the major search engines and will provide reports on the competitiveness of that keyword. With some clever keyword analysis you can broaden the reach of your website by zeroing in on those niche and non-competitive keywords.

    Mistake #2 - Keyword Stuffing

    The Mistake: As an overzealous newbie you've read various threads and guides that state the importance of highly-targeted keywords appearing on your WebPages. In an attempt to gain high-rankings for a specific keyword phrase you place them several dozen times throughout your text. By the time your done with your aggressive keyword stuffing you're left with a page that has 40%+ density of your keywords that the search engines are going to love. Your proudly pat yourself on the back and give a good "atta boy!" for a job well done!

    The Reality: Congratulations! You've just created a non-sensical page and applied the black hat marketing technique known as keyword stuffing all at the same time! Keyword stuffing, for those who may not be aware, occurs when a web page's meta tags and content are loaded with a particular keyword or keyword phrase in a repetitious manner. Not only does this practice result in pages that are non-readable to humans, it also raises a red-flag to the search engines. Keyword stuffing may get you higher Search Engine Results Placement (SERPs) in the short term, but it will only gain your site a bad reputation with users in the long term. It may even get your site penalized or (even worse) banned from the search engines.

    Mistake #3 - Identical Meta Data For Eevery Page

    The Mistake: You create your home page and fill your META data tags with some nice keywords and a very well worded description that is also search engine friendly. You're home page serves as a template, so you just propagate the same content from the header into every new page you implement without ever altering the content of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look
    Blog On Business Market Basics - Learn Market Strategies That Will Produce Results
    With today’s changing environment it’s time you took control of your life. Stop letting others decide your type of work, if you work, when you work, and how long you work. Stop worrying about having enough money to pay the bills.Turn this negative uncertainty to a positive certainty. Change the way you make your decision. The position you find yourself in today is the result of the decisions you made yesterday. There are turn key opportunities just waiting to be unlocked.With the cost of gas prices going up we all need extra money. One check is just not enough. Going to a second job will take you away from the family leaving you frustrated. What can you do? Now opportunities are available to earn extra income from the comforts of your own home.Learning the Basics is all you need to get started. Activating principles that will generate multiple checks coming in every month will put you on the road towards financial independence.Sometimes fear keeps us from geting started. The fear of the unknown. Knowledge is a very important tool. It will let us know the direction inwhich we need to go. So take a deep breath and go for it. Remember when opportunity knocks, someone has got to get up and answer the door.
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    The Mistake: As an overzealous newbie you've read various threads and guides that state the importance of highly-targeted keywords appearing on your WebPages. In an attempt to gain high-rankings for a specific keyword phrase you place them several dozen times throughout your text. By the time your done with your aggressive keyword stuffing you're left with a page that has 40%+ density of your keywords that the search engines are going to love. Your proudly pat yourself on the back and give a good "atta boy!" for a job well done!

    The Reality: Congratulations! You've just created a non-sensical page and applied the black hat marketing technique known as keyword stuffing all at the same time! Keyword stuffing, for those who may not be aware, occurs when a web page's meta tags and content are loaded with a particular keyword or keyword phrase in a repetitious manner. Not only does this practice result in pages that are non-readable to humans, it also raises a red-flag to the search engines. Keyword stuffing may get you higher Search Engine Results Placement (SERPs) in the short term, but it will only gain your site a bad reputation with users in the long term. It may even get your site penalized or (even worse) banned from the search engines.

    Mistake #3 - Identical Meta Data For Eevery Page

    The Mistake: You create your home page and fill your META data tags with some nice keywords and a very well worded description that is also search engine friendly. You're home page serves as a template, so you just propagate the same content from the header into every new page you implement without ever altering the content of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look
    How To Be A First Class Marketer?
    Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.So what should I do to follow up my customers as quickly as you can?#1 doesn’t waste your time for non related conversations during the calls. Bring your company profile references and don't display all your product details in phone. Just talk about the benefits of your company and your products for 3 minutes.Self confidence is the most important thing when you make phone calls. Some peoples will pay attention to you if you doing this. You must have a self confidence to attract your clients, so that they will treat you as an important person.Show your profile and we sure that you do not want to be under estimated by you Once they under estimated you, don’t hope that they will Trust you. Show your performance, I believe you can do that. Impress them with your personality skills not just product knowledge.Show them that you are not selling a cheap low quality business.#2 after doing some introductions about you and your company, Get to the point of the conversations. Ask him/her to have meeting schedule in their office or some other places.#3 the important rules: make sure that your leads do not have to think about their scheduled for a meeting plan. That a pointless solution. Push them to meet you at the time that you have set for them.#4 learns the basic of "how to make friends peoples and get them to trust you". You will learn it and get into the deep of the top class marketer system, once you have already followed up many customers. Try it! Don't waste your time in waiting them to call back to you when you’ve followed up them. It's us
    in a repetitious manner. Not only does this practice result in pages that are non-readable to humans, it also raises a red-flag to the search engines. Keyword stuffing may get you higher Search Engine Results Placement (SERPs) in the short term, but it will only gain your site a bad reputation with users in the long term. It may even get your site penalized or (even worse) banned from the search engines.

    Mistake #3 - Identical Meta Data For Eevery Page

    The Mistake: You create your home page and fill your META data tags with some nice keywords and a very well worded description that is also search engine friendly. You're home page serves as a template, so you just propagate the same content from the header into every new page you implement without ever altering the content of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look
    You Have Rights Too
    For three days the temperature hovered around ninety five degrees, not terrible in the shade with the breeze, but insufferable inside. We live on a budget so we just put up with the heat and our broken central air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken air conditioner while he was here. He immediately got on his cell phone and called the office who insisted on collecting the sixty dollar fee for coming out. I argued that he was already here, but to no avail.Fifteen minutes later this boy technician informed me that the compressor was shot and it would cost fifteen hundred dollars to replace it. Not good news. I told him we'd think about it and gave him the sixty dollars. Not being one to give up, I got out my trusty volt ohm meter and proceeded to test the circuitry. Lo and behold I found that the capacitor to the fan was shorted. This device stores electricity to jump start the large fan motor, just like in a refrigerator. There was nothing wrong with the compressor at all!We notified the AC company who said "No refunds. Period.". So being the coward that I am, I asked my wife (who can get justifiably sharp when wronged) accompany me to the establishment to get our money back. I sent her in alone where she argued for ten minutes with no results. Then she informed them that all one hundred sixty five units that used his service would hear of his perfidy by the next day. Two minutes later she emerged with the sixty dollars. Cash.Back at the ranch, I gleaned a capacitor from a local air conditioning junk pile and installed it. It's still working fine. We ordinary citizens are at the me
    t of the META tags to correspond to the content of the new pages.

    The Reality: By applying the same META information to every page on your website, you are doing yourself a great disservice! Despite what some people think, META tags and META descriptions are still important! For every page on your website you should have a new set of META keywords and new META descriptions that are relevant to the content of the new page. By doing this you are optimizing for potentially MORE hits to your website as users who search for information may land on these pages as a result of your META updates.

    Mistake #4 - Using Images in Place of Text

    The Mistake: Wow! Those images your web designer just created sure do look pretty! Much prettier than plain old text!

    The Reality: Yes, they do look pretty and I'm sure your web designer did a fine job on them. They've also managed to loose you potential customers at the same time, so make sure to send them a nice thank you letter. The reality is that images in place of text is a terrible practice and one that you really need to avoid. The content of your website plays a very hefty part in determining how well your website will place in SERPS. Spiders are smart, but they are not able to read the text contained in images. By placing text in images you may loose out on your pages being indexed and miss out on some keyword counts. This will loose you potential traffic, not to mention that images load much slower than pure text (and you'll probably have to pay your web deisgner every time you have a text change need). You'll find that you can achieve an almost identical appearance and reduce load times by applying style sheets. Web designers are good at what they do, but often their reliance on flashy images can be a huge detriment to your website.

    Mistake #5 - Inappropriate URL Anchor Text

    The Mistake: Trying to grab the attention of a user on your site you use a nice spiffy bold-faced 24point font with the words "CLICK HERE!!!" (and for added affect you use the blink style). Yep... that will get their attention all right!

    The Reality: Besides the fact that you've just gained some NEGATIVE attention (talk about tacky) you've also managed to create a 100% irrelevant link by providing garbage anchor text! Internal linking is important for proper SEO, and providing relevant anchor text makes all the difference. Instead of using anchor text that reads "Click here" or "click me", provide relevant text to that describes the destination page of the link. For example, when linking to an internal customer support page you want to avoid setting your anchor text as "Click here for customer support". A proper set-up would be "Please visit our customer support page if you have any questions." In the second example you've created relevant anchor text for the link and increased the readability at the same time. Search engines spiders will love you for it!

    Mistake #6 - Expecting a Miracle

    The Mistake: Online businesses are booming and the potential is unlimited as more and more users jump onto the information super highway every day. In an attempt to cash in and make some very easy money, you hastily create a couple websites with little content and not much substance. You put your feet up and sit back and wait for the cash to start flowing in as people flock to your sites!

    The Reality: If only it were that easy... we would all be millionaires! I’m sure most people have heard the movie quote “if you build it, they will come”. Well, that most certainly does NOT apply to online websites. The simple reality is that people are not going to just stumble upon your website. Even if you've done a lot of keyword analysis and applied proper SEO to your web pages, chances are you are not going to get any substantial traffic. You need to be one part webmaster, one part salesman, and one part marketing expert to succeed in an online business. Think of it like this. If you’ve lost a recent job and sit in your house and never submit your resume, never conduct interviews, and never market yourself… do you really think your phone will ring with a job offer? You need to

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