When you get great emails from people that talk about a great piece of software that you need to make your business more productive, and you get to their squeeze page, right? And you find all these questions! What's your address, your telephone number, and even your social security number!How incredibly stupid!Nobody wants to give up all that personal stuff just to find out about a product they might want to buy. And, I'd guess that the people who created that intrusive list building page are getting far fewer sign-ups than they would like.The only things you should be asking for are the person's name first name, and their email address. That's it!Here's what people think when you ask to much:1. Why do they care where I live? Are they going to send me junk mail?2. Why do they need my telephone number? Do they intend to call me every day to sell me things? I'm on the Do Not Call list!3. NObody, I mean, NObody gets my social security number.None of this information is appropriate for a
Site-wide Content ManagementSite-wide content management systems allow you to adjust any page on your web site, as well as the sites navigation. Typically, you are able to view an online file manager-like interface as well as an in-depth page editor that allows you to set colors, fonts types, sizes and content. This form of content management provides the most flexibility with regards to the content on your site.
Typically the developer will setup your content management system and then design your site to fit the requirements and constraints (if any) of the system. You can then add content to the site and the content will be integrated into the system. Some of the drawbacks of this form of content management is that you are giving too much control of the content to a number of different users, therefore you are leaving the opportunity open for someone to break the design consistencies of your site, making the web site look unorganized, and reflect a poor image for your company. As well, having this type of system can require a large part of training for your staff, as the editor can sometimes be quite complicated.
Design-Oriented Content Management
Design-oriented content management systems are built around the design of the site. While the web site is being designed, the developer will develop a consistent style for the content and navigation pages within your web site and the content management system will then use simple forms to plug the information/content you enter into the page. This typically does not provide you with an editor-like interface as with the site-wide content management, so you lose some flexibility, but with a properly and professionally designed web site you shouldn't run into any of these problems. The interface for a design-oriented content management system will typically include simple forms with a number of textboxes, listboxes, or other form elements and a submit button. Once you hit the submit button the information is logged in the database and the page is written to the server. This keeps the design and layout of the site consistent as you are only entering the information and the content management system will place the information within your web site as intended by the designer. Because of the simple interface for these systems, the system will style all content internally, leaving no chance for inconsistency errors.
When you have a large number of users updating different areas of the website, this is the single most significant benefit of a design-oriented content management system, as you won’t have different styles for the content from different users updating the web site, as you may with a site-wide content management system. One drawback of a design-oriented content management system is cost. Essentially every system is customized for the company as it is built around the custom design of the web site, rather than based off an original platform which makes for more setup work.
Component-based Content Management
Often clients do not require the need to update every area on their website. In this case component-based content management is the most efficient, and most cost-effective method. This form of content management allows you to modify various componentsof your web site only, for example, a news releases or articles area of your web site. This is common if you have a web site that requires you to update quite often, but only 1 or 2 areas of your web site. If you have an area of your web site that requires you to update on a regular basis, but the rest of the site is left on its own, then this situation is right for you.
Essentially, a component-based system is just like the design-oriented system but on a smaller scale. Rather than maintaining the entire website, users can only maintain one area, which may be all they require for their web site, making a component-based content management system perfect for their needs. Potential Issues with any form of Content Management Statistical Errors and Inconsistencies
Often companies will develop content management systems to work solely through a database, and use ID numbers to display content on your site. For example, if every page on your web site is http://www.domain.com/page.php?pid=12345 or some other ID number, then your web site really only consists of only 1 page. That one page grabs content from the database and displays it, while each link throughout the site just sends a different ID number for the page to display.
This is usually ok with smaller component-based content management systems because it only affects one URL, however when an entire site is built this way, every entry in your web server log files will be for that one page. Then when you look at your log files, you’ll see that you’ve received all your visits to page.php and that’s it! This makes the information totally unusable, so you’ll need some other form of stats tracking to view your web site’s traffic and any other visitor focused information such as navigation paths, bounce rates, and entry and exit points.
You should always have more than the basic log file analysis when it comes to your web stats, but often nothing more than the basics is provided by your web host. In this case, we recommend free stats services like Google Analytics or ClickTracks Appetizer.
Search Engine Compatibility
Having URLs that are ID-based does not tell search engines anything about the page, and makes it more difficult for search engines toanalyze your content. Having an address such as http://www.domain.com/page.php?id=234234 does not tell search engines anything about what your page is about, and Google even says not to use ID in your URLs. If you can name your page http://www.domain.com/services.html then that makes it a little more obvious to search engines what your trying to say on that page.
A fix for both of these two problem is to ensure that your content man
Your Website on My ForeheadPeople are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the “real” world can an online business owner apply to the cyber world?One extremely effective method is brand marketing through merchandise. Think about it—before the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever work
>Design-oriented content management systems are built around the design of the site. While the web site is being designed, the developer will develop a consistent style for the content and navigation pages within your web site and the content management system will then use simple forms to plug the information/content you enter into the page. This typically does not provide you with an editor-like interface as with the site-wide content management, so you lose some flexibility, but with a properly and professionally designed web site you shouldn't run into any of these problems. The interface for a design-oriented content management system will typically include simple forms with a number of textboxes, listboxes, or other form elements and a submit button. Once you hit the submit button the information is logged in the database and the page is written to the server. This keeps the design and layout of the site consistent as you are only entering the information and the content management system will place the information within your web site as intended by the designer. Because of the simple interface for these systems, the system will style all content internally, leaving no chance for inconsistency errors.When you have a large number of users updating different areas of the website, this is the single most significant benefit of a design-oriented content management system, as you won’t have different styles for the content from different users updating the web site, as you may with a site-wide content management system. One drawback of a design-oriented content management system is cost. Essentially every system is customized for the company as it is built around the custom design of the web site, rather than based off an original platform which makes for more setup work.
Component-based Content Management
Often clients do not require the need to update every area on their website. In this case component-based content management is the most efficient, and most cost-effective method. This form of content management allows you to modify various componentsof your web site only, for example, a news releases or articles area of your web site. This is common if you have a web site that requires you to update quite often, but only 1 or 2 areas of your web site. If you have an area of your web site that requires you to update on a regular basis, but the rest of the site is left on its own, then this situation is right for you.
Essentially, a component-based system is just like the design-oriented system but on a smaller scale. Rather than maintaining the entire website, users can only maintain one area, which may be all they require for their web site, making a component-based content management system perfect for their needs. Potential Issues with any form of Content Management Statistical Errors and Inconsistencies
Often companies will develop content management systems to work solely through a database, and use ID numbers to display content on your site. For example, if every page on your web site is http://www.domain.com/page.php?pid=12345 or some other ID number, then your web site really only consists of only 1 page. That one page grabs content from the database and displays it, while each link throughout the site just sends a different ID number for the page to display.
This is usually ok with smaller component-based content management systems because it only affects one URL, however when an entire site is built this way, every entry in your web server log files will be for that one page. Then when you look at your log files, you’ll see that you’ve received all your visits to page.php and that’s it! This makes the information totally unusable, so you’ll need some other form of stats tracking to view your web site’s traffic and any other visitor focused information such as navigation paths, bounce rates, and entry and exit points.
You should always have more than the basic log file analysis when it comes to your web stats, but often nothing more than the basics is provided by your web host. In this case, we recommend free stats services like Google Analytics or ClickTracks Appetizer.
Search Engine Compatibility
Having URLs that are ID-based does not tell search engines anything about the page, and makes it more difficult for search engines toanalyze your content. Having an address such as http://www.domain.com/page.php?id=234234 does not tell search engines anything about what your page is about, and Google even says not to use ID in your URLs. If you can name your page http://www.domain.com/services.html then that makes it a little more obvious to search engines what your trying to say on that page.
A fix for both of these two problem is to ensure that your content ma
Keeping The Spark Alive“Inspiration” is defined as a sudden intuition or light that gives a solution for a problem. Having an inspiration is always beneficial because it makes you look forward for the betterment of your career and for your life. The light of inspiration is always triggered by a spark inside each individual. It must be ignited to continuously motivate a person to take the necessary path, which is aligned to the person’s deepest interest and passion in life. Hence, each individual must protect the spark of inspiration from the distractions that stands before them.Here are some reminders to keep the spark in you, alive.1. Always look for new interests, ideas, hobby, routine or activity. Do not dismiss anything until you have fully explored the possibilities it entails.2. Do no forget to pursue other things aside from your work. Sometimes people get too exhausted from work that they don’t have time to do other things that equally matter.3.Clich? as it may sound but remember to live life to the fullest. Stay away from doing routines by mak
When you have a large number of users updating different areas of the website, this is the single most significant benefit of a design-oriented content management system, as you won’t have different styles for the content from different users updating the web site, as you may with a site-wide content management system. One drawback of a design-oriented content management system is cost. Essentially every system is customized for the company as it is built around the custom design of the web site, rather than based off an original platform which makes for more setup work.
Component-based Content Management
Often clients do not require the need to update every area on their website. In this case component-based content management is the most efficient, and most cost-effective method. This form of content management allows you to modify various componentsof your web site only, for example, a news releases or articles area of your web site. This is common if you have a web site that requires you to update quite often, but only 1 or 2 areas of your web site. If you have an area of your web site that requires you to update on a regular basis, but the rest of the site is left on its own, then this situation is right for you.
Essentially, a component-based system is just like the design-oriented system but on a smaller scale. Rather than maintaining the entire website, users can only maintain one area, which may be all they require for their web site, making a component-based content management system perfect for their needs. Potential Issues with any form of Content Management Statistical Errors and Inconsistencies
Often companies will develop content management systems to work solely through a database, and use ID numbers to display content on your site. For example, if every page on your web site is http://www.domain.com/page.php?pid=12345 or some other ID number, then your web site really only consists of only 1 page. That one page grabs content from the database and displays it, while each link throughout the site just sends a different ID number for the page to display.
This is usually ok with smaller component-based content management systems because it only affects one URL, however when an entire site is built this way, every entry in your web server log files will be for that one page. Then when you look at your log files, you’ll see that you’ve received all your visits to page.php and that’s it! This makes the information totally unusable, so you’ll need some other form of stats tracking to view your web site’s traffic and any other visitor focused information such as navigation paths, bounce rates, and entry and exit points.
You should always have more than the basic log file analysis when it comes to your web stats, but often nothing more than the basics is provided by your web host. In this case, we recommend free stats services like Google Analytics or ClickTracks Appetizer.
Search Engine Compatibility
Having URLs that are ID-based does not tell search engines anything about the page, and makes it more difficult for search engines toanalyze your content. Having an address such as http://www.domain.com/page.php?id=234234 does not tell search engines anything about what your page is about, and Google even says not to use ID in your URLs. If you can name your page http://www.domain.com/services.html then that makes it a little more obvious to search engines what your trying to say on that page.
A fix for both of these two problem is to ensure that your content ma
Why Your Business Needs An IntranetOne thing I like about running a small company is the ability to act quickly.Decisions are not bogged down by layers of management. In fact, most moves are made with the interested parties meeting around a table.But there can come a point when your business outgrows this arrangement. You need constant, reliable and secure communications with others in the company to ensure successful growth. You need an intranet.An intranet is similar to a website, and it uses internet protocols, but it's an internal network exclusive to one company. (An "extranet" also is an internal or private website, but access privileges are extended to designated customers, partners and/or others.)Most large corporations use intranets. Information distribution is a huge task when you have 10,000 or more employees. Intranets can help cure that headache.Your business probably has nowhere near 10,000 employees. But I can give you three major reasons why your small business should invest in an intranet:1. Communication Suffers When Dealin
eft on its own, then this situation is right for you.Essentially, a component-based system is just like the design-oriented system but on a smaller scale. Rather than maintaining the entire website, users can only maintain one area, which may be all they require for their web site, making a component-based content management system perfect for their needs. Potential Issues with any form of Content Management Statistical Errors and Inconsistencies
Often companies will develop content management systems to work solely through a database, and use ID numbers to display content on your site. For example, if every page on your web site is http://www.domain.com/page.php?pid=12345 or some other ID number, then your web site really only consists of only 1 page. That one page grabs content from the database and displays it, while each link throughout the site just sends a different ID number for the page to display.
This is usually ok with smaller component-based content management systems because it only affects one URL, however when an entire site is built this way, every entry in your web server log files will be for that one page. Then when you look at your log files, you’ll see that you’ve received all your visits to page.php and that’s it! This makes the information totally unusable, so you’ll need some other form of stats tracking to view your web site’s traffic and any other visitor focused information such as navigation paths, bounce rates, and entry and exit points.
You should always have more than the basic log file analysis when it comes to your web stats, but often nothing more than the basics is provided by your web host. In this case, we recommend free stats services like Google Analytics or ClickTracks Appetizer.
Search Engine Compatibility
Having URLs that are ID-based does not tell search engines anything about the page, and makes it more difficult for search engines toanalyze your content. Having an address such as http://www.domain.com/page.php?id=234234 does not tell search engines anything about what your page is about, and Google even says not to use ID in your URLs. If you can name your page http://www.domain.com/services.html then that makes it a little more obvious to search engines what your trying to say on that page.
A fix for both of these two problem is to ensure that your content ma
Promotional Pen- A Highly Effective and Low Cost Advertising StrategyAre you interested in an advertising strategy that can reach your target market anywhere with multiple exposures per day for just $100? If you are, then look no further. With promotional pens, you are given a cheap form of advertising that is welcomed by all the segments of your target market.Promotional items, in terms of ROI, is one of the most effective marketing strategies. But below are reasons that give promotional pen a slight edge over the other thousands of promotional products:Promotional Pens Cost Lower to Produce.Compared to the other promotional items, promotional pens are cheaper. Thus, with the same advertising budget, you can produce more promotional pens to be distributed to a larger number of your potential customers. Thus, your ROI with promotional pens is relatively higher compared to those of the other promo products.Promotional Pens have the greatest reach.Pens can be found at home, in schools, in the office, in cars, inside bags and pockets, on top of fridges, under
ou’ll see that you’ve received all your visits to page.php and that’s it! This makes the information totally unusable, so you’ll need some other form of stats tracking to view your web site’s traffic and any other visitor focused information such as navigation paths, bounce rates, and entry and exit points.You should always have more than the basic log file analysis when it comes to your web stats, but often nothing more than the basics is provided by your web host. In this case, we recommend free stats services like Google Analytics or ClickTracks Appetizer.
Search Engine Compatibility
Having URLs that are ID-based does not tell search engines anything about the page, and makes it more difficult for search engines toanalyze your content. Having an address such as http://www.domain.com/page.php?id=234234 does not tell search engines anything about what your page is about, and Google even says not to use ID in your URLs. If you can name your page http://www.domain.com/services.html then that makes it a little more obvious to search engines what your trying to say on that page.
A fix for both of these two problem is to ensure that your content management system does not use the ID-based form of URLs, and actually writes the static HTML page to your server. Technically, it is not much more work, and isn't complicated, however, a lot of content management systems do not write each page to the server.
Database Failure/Lag Time
If all of your content is being stored in a database, and not written to the server, then what happens if your database server fails? On smaller sites this may not be an issue as the database will be on the same computer as the web server, however when you store your database on a separate machine, that adds 1 more point of failure that can bring down your entire web site. It is best to ensure that your pages are actually written to the web site so that in the event of a database crash your web site will still be operational.
Also, the time to display a page is drastically slowed down when all the content is retrieved from a database, as the server has to make a request to the database each time it is displayed. The site may also need to request the navigation from the database, and product information...With the files being written to the server, there is no need to constantly make requests for the content from a database, making the time to display the page much faster.
Conclusion
Based on your web site needs, you may fall into any of the above-mentioned categories. Commonly, we find that smaller businesses with a limited budget only need component-based content management systems as they are only updating a couple sections of their web site frequently. Larger web sites with a limited number of people maintaining the site work best with site-wide content management as there won’t be any consistency problems with only a single user updating the web site. Design-oriented content management works best for large organizationswith multiple users making updates to the web site. This allows for users to enter their content, while the system handles the design andlayout of the content, so their won’t be any inconsistency in thedisplay of the content on the web site.
I hope it was also made clear that if you are using a design-based or site-wide content management system it is imperative that your files are written directly to the web server. Be absolutely sure to check for this when evaluating any content management system you may be implementing on your web site.