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Actual for You - The Technology May Change, But Human Nature Remains The Same
Have you ever been to a community fund raising event and were under whelmed by the number of people that showed up and you consider that perhaps people don't care? I think people do care, however they need to be invited to these events and that means you need to do a little extra networking to get them there.Net working for community fund raising event is not so difficult and if you have a committee with 10 people and want to organize a community fundraising event you may find that you can need to use your networking skills from the group to reach out and touch other people who indeed will reach out and touch others on top of that.If your community fund raising event also has a silent auction and other types of things you can get people to donate their items for the silent auction and then give them a free ticket to the even
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the defini
I would like to be a social worker because I desire to help people. All of my life I have wanted to be in some sort of helping profession; For instance in junior high my friend and I planned to become psychiatrists. After high school I went to the University of Southern Mississippi and majored in Veterinary. That I am sad to say did not pan out due to my biology handicap. I then transferred to Delgado Community College were I received my Associates Degree in General Studies, however my emphasis was in psychology and philosophy. When I began Southeastern I believed I wanted to be an elementary school teacher. Boy was I wrong; I quickly changed my major to social work and have not looked back. Since deciding on this major I have felt as if for the first time in my life I am were I belong and that every setback and triumph in my life h
"The technology may change, but human nature remains the same!"
In this wonderful Internet Age, we are all struggling, and succeeding to different degrees, to keep up with the technology. It's a never-ending battle. Web Technology! When it's good, it's often poorly executed, and when it's bad- it's fatal.
Frankly, much of the time, the technology gets in the way of the sales and communication process. Unfortunately, it seems that many people responsible for website design understand the technology available and what they want, more than they understand their fellow man- their potential customers, and what THEY want.
Whoever...?
Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds!
Whoever got the idea for fancy Flash presentations that take 3 minutes of your time to show off how good the graphics designer was? Try telling people that they have to watch a video presentation before they can enter Wal Mart!
Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog?
Why do more than half of Web shoppers abandon their purchase after they've selected goods and placed them in their shopping trolley? Wouldn't that send your local supermarket broke?
What About The Customer?
This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all the 'new-fashioned' sites that tried to sell autos. They were dismal failures. People used them for information, then went right on down to their local dealership to haggle and buy from real people. No matter how good a job the programmers did of automating customer contact, the customers didn't feel confident enough to complete the transaction on the website. Some businesses are so "high-touch", that wise marketers would choose to use a website only as an information, branding and lead- generation tool, with real people following up the leads.
Sure, you're right, the auto example is an extreme case. And, no, you can't afford to have a real-live salesperson selling that $9.99 CD online. I understand. Even in the real world, we have vending machines, so we don't need a human holding our hand in every sales transaction. It varies with the nature of the product.
Understand Your Customer's' Needs!
No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.
What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;
-a professional, friendly tone to the complete website
-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there
-sensible ads that don't mislead and set up unreal expectations
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the definit
Here is a list of some of the best excuses to use when calling out of work sick. Be careful, try not to use the same excuse twice in a row or too frequently to avoid suspicion.Stomach Virus / Food Poisoning:The classic excuse, you can’t do any better. Telling your boss something to the effect of “I had some Mexican/bad sushi last night and haven’t been able to avoid the bathroom for more than 10 minutes” not only saves you from further elaboration but also saves you from suspicion when you show up the next day looking fine… “must have been a 24 hour bug.” If you have a friend as a co-worker, have them call in as well because you dined together.Death in the family:tried and true, just don’t use it to often. If you know ahead of time that you’ll be wanting some time off for whatever, spring the news of the death a
What About The Customer?
This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.
I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.
The Fundamentals Still Apply
Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all the 'new-fashioned' sites that tried to sell autos. They were dismal failures. People used them for information, then went right on down to their local dealership to haggle and buy from real people. No matter how good a job the programmers did of automating customer contact, the customers didn't feel confident enough to complete the transaction on the website. Some businesses are so "high-touch", that wise marketers would choose to use a website only as an information, branding and lead- generation tool, with real people following up the leads.
Sure, you're right, the auto example is an extreme case. And, no, you can't afford to have a real-live salesperson selling that $9.99 CD online. I understand. Even in the real world, we have vending machines, so we don't need a human holding our hand in every sales transaction. It varies with the nature of the product.
Understand Your Customer's' Needs!
No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.
What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;
-a professional, friendly tone to the complete website
-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there
-sensible ads that don't mislead and set up unreal expectations
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the defini
With a huge Indian population and a growing economy, the advertising industry in India finds interesting opportunities to establish itself and make profits. Soon after independence there came a number of Indian advertising agency which were promoted by the public sector. However, with liberalization, a number of multinationals came into the country to set up offices and preferred agencies of the same origin.Thus, as the Indian economy opened, Indian ad agencies started selling out their equities to foreign agencies to earn great profits. And today, we have multinational agencies with their offices in India, holding the top positions in terms of annual profits. Not just this, the Indian creative talent is also being recognized globally. The multinationals are using the agencies in India, appointed by them, to not only create advertis
-A good Product
-At the right Price
-At the right Time
-At the right Place
It also helps mightily, if you have a good rapport with your customer.
I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...
"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."
MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all the 'new-fashioned' sites that tried to sell autos. They were dismal failures. People used them for information, then went right on down to their local dealership to haggle and buy from real people. No matter how good a job the programmers did of automating customer contact, the customers didn't feel confident enough to complete the transaction on the website. Some businesses are so "high-touch", that wise marketers would choose to use a website only as an information, branding and lead- generation tool, with real people following up the leads.
Sure, you're right, the auto example is an extreme case. And, no, you can't afford to have a real-live salesperson selling that $9.99 CD online. I understand. Even in the real world, we have vending machines, so we don't need a human holding our hand in every sales transaction. It varies with the nature of the product.
Understand Your Customer's' Needs!
No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.
What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;
-a professional, friendly tone to the complete website
-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there
-sensible ads that don't mislead and set up unreal expectations
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the defini
If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Now that you know who your target market is, you need to decide how you are going to reach them. Fortunately, it is not too difficult and should not take you too long to build up your local traffic using the following website promotion techniques.Tip #1 - Local Web DirectoryA great suggestion to immediately boost your area specific traffic is to get your website listed with as many local web directories as possible. Of course you want to focus on those industry specific web directories, however, if you put your information in
Understand Your Customer's' Needs!
No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.
What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;
-a professional, friendly tone to the complete website
-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there
-sensible ads that don't mislead and set up unreal expectations
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the defini
If you aren't familiar with the term the Golden Triangle, you better pay a great deal of attention to this article. The Golden Triangle can change the way you market your website, who you target and what your goals are. But the premise of the concept is simple; get your website to the top of the search engines.Whether you get your internet marketing website to the top of the search engines through pay-per-click management or naturally with keyword optimization, the end result should be the same. If you use pay-per-click management, you are aggressively marketing your website and essentially will be paying to get it to the top of the search engines. Keyword optimization and other natural methods will take you longer, but can be just as efficient if not more.So what does this all have to do with the Golden Triangle? Everything
-relevant descriptions from customer searches of Directories and Search Engines
-quick-loading web pages
-easy-to-understand page layout, with clear information
-easy-to-understand navigation
-a Privacy Policy to allay fears on privacy
-a Returns Policy and strong Guarantee to allay fears of making the wrong choice
-a clear description of your products or services, and clear pricing options
-secure credit card and information handling to further allay fears on privacy
-a friendly, easy-to-use shopping cart
-a sincere Thank You, and information about what will happen next
If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!
Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.
I read once that the definition of fanaticism was "Redoubling your efforts when you've forgotten your original aim". Solving a lack of customer rapport by throwing more technology at the problem, comes perilously close to the definition.
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