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Actual for You - Make it Clear What Your Website is About
What Is RSS And How Can It Benefit You? t our sites are about until we tell them.RSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.As a web site publisher, RSS offers a way fo So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic tric 1. Not clearly specifying the objectives of your website, or 2. Not making it obvious what your web pages are about. Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view. Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't. This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic tric Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't. This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic tric This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic tric Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic tric So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic trick. In a magic trick, you show the audience your right hand and perform the trick with your left. In Web design, you tell them where you're going first -- and then go there. People don't like surprises. It will certainly confuse them and it could make them angry."
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