Actual for You - Internet and Businesses Online

Do You Know What's Working And What Isn't?
I will guarantee you that every manager can improve thier skills in some area. Many managers focus only on what they are doing wrong while others only focus on what they are doing right. The problem with either strategy is clear...Three of the questions I often ask the participants in my seminars are:1. What are you doing in your life, career or business that is working? 2. What are you doing in these areas that is not working? 3. What did you used to do in these areas that worked –

n the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.

You MUST have a killer opening line.

Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

4 Easy Tips To Increase Your Sales Page Conversion
Do you know most Internet Marketers fail to make money online because their sales page lack of certain tiny things? It does not take a rocket scientist to figure out how to convert your sales page into a money making machine.Here are 4 tips to increase your sales page conversion:-1) If you plan to make money online selling software products, always give away a free demo that becomes increasingly useless over time.Take WinZip, for example; if you don't purchase the full version, it slowly

Here’s the single most important part of your website: YOUR WEB COPY! And remember: Your website isn’t about YOU, it’s about THEM!

Again, it's NOT about you, it's about THEM!

*Note: May I add, this is an area where most of my clients get stuck…If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________

Write/gather/compile; prepare copy for your main pages:

• Answer questions.

Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.

• Focus on the ~pain~ your prospect is experiencing.

Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.

• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?

TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)

Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page’s message crystal clear, prospects will determine right away if you are right for them before they contact you.

• Remember to be personable and approachable.

Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.

Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!

*Hint*

Most everything I write goes to my senior editor first—my 10 year old daughter! If she can’t understand the concept of what she’s reading, I need to start over. In other words: write in simplest terms. Big words don’t impress and make some folks feel stupid! Myself included!

Write so that your information is “scan-able”.

People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.

You MUST have a killer opening line.

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

Your Own Affiliate Program
What better avenue to drive high quality and targeted traffic to your website than through your very own affiliate opportunity!Plus, you have dozens and dozens of other marketers promoting YOUR wares at no startup cost to you, and on top of your own promotional efforts.Another positive is that it is a win-win situation. It costs nothing for the affiliate to join, and you pay a commission only when a product or service is sold, and it's only a percentile of the actual sale price.Be mindf

ed and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.

• Focus on the ~pain~ your prospect is experiencing.

• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?

TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)

• Remember to be personable and approachable.

Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!

*Hint*

Write so that your information is “scan-able”.

You MUST have a killer opening line.

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

Ten More Benefits From Strategic Planning
Strategy is about making choices and your strategic thinking business coach always wants to guide you in the making of the most educated, informed and strategic choices in your business. Today’s businesses need a process to guide them in successfully developing and implementing strategies for growth and solutions to business issues, needs and problems. Strategic planning is the process that all businesses need.Strategic planning will save you time, get you and your management team focused, and provi

WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)

• Remember to be personable and approachable.

Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!

*Hint*

Write so that your information is “scan-able”.

You MUST have a killer opening line.

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

What Makes a Good Customer Service Representative
For each and every company, their customer service department is almost as important as the sales department. Yes, you can sell, but are the customers satisfied with the product? Customer Service representatives hold the difficult job of serving as a buffer between the company and the customers. They soothe angry customers, answer silly and hard questions, at the same time protecting and upholding company policy.All business organisations need to make certain that their customers are satisfied with t

as if that person were sitting right next to you.

Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!

*Hint*

Write so that your information is “scan-able”.

You MUST have a killer opening line.

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

Are you a POLY or a MONO? Knowing Which Could Make you Rich
Are you monochronic or polychronic in your work style?Let's find out...Does the thought of facing several tasks at once make you uneasy? You are likely monochronic. Do you systematically move from one completed task to another? ...monochronicOR...Are you capable of moving from one partially completed task to another easily? You are likely polychronic. Is your desk a maze of half completed projects? ...polychronicGet the idea?Do a google search on thes

You MUST have a killer opening line.

Here are 3 examples:

How to…

.....“How to lose 15 pounds in 15 days”

..... “How to meet the love of your life!”

7 secrets… (any number will do)

.....“7 secrets to attracting better clients”

..... “21 secrets of master coaches.”

If and Then… “If you have an itchy scalp, then get Head & Shoulders.”

GO HEAVY on the BENEFITS.

List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you’re finished with your spiel, give a clear and concise CALL TO ACTION.

For example: • “Subscribe now and receive a free doo-dah”, “Click here to buy now”.

• Tell them EXACTLY what to do.

o “Click here to schedule a complimentary coaching session”

o “Click here to get our free e-book chock full of powerful interviewing tips”

o “Take out your credit card and purchase now using our secure server”

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/85934/actual4u-Web-Coach-Tip-The-Single-Most-Important-and-CRUCIAL-Element-of-Your-Web-Site.html">Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site</a>

BB link (for phorums):
[url=http://www.actual4u.com/article/85934/actual4u-Web-Coach-Tip-The-Single-Most-Important-and-CRUCIAL-Element-of-Your-Web-Site.html]Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site[/url]

The balance in potential business income is easy to understand, but hard to nail. Raise your rates for services that you only perform once or less regularly than yearly, lower rates for daily business. Consider a business with daily repeat customers.

Big companies and corporations need not to hire employees in a hurry especially when the position that has to be filled in is an executive position. That is why most companies nowadays rely on executive employment screening.

Using these internet marketing options cannot only bring visitors to your site and promote the business name, they can also assist you in the plight to accomplish your goals.

Tags

Links

Actual for You - Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Related Articles: