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Actual for You - The Birth of a Professional Web Site: Part Four Essential Web Site Components
Small businesses need to continually be networking in the community to increase their chances for success. It is not enough for a small businessperson to simply advertise in the newspaper, send out direct mail, have ads on the local cable TV station and the radio and expect that to be enough. Advertising and marketing is a large expense and small businesses need to watch their outflow. Networking in any type of small business will increase sales and help with the word-of-mouth advertising.In these small business articles I have written I often talk about many secret strategies that I have used in the past 30 years to help grow my companies. It is amazing what a small business can do on a rather limited marketing budget if they will apply simple but sound networking strategies. Some folks are little scared about networking if they have never done it before, however once you get started and learn
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogo
1. Their guarantee. Only work with designers that stand 100% behind their work.This is an easy way to identify if the designer is an expert and a reputableartist - ask how he/she stands behind the work and service.2. Their current portfolio - Does their portfolio have the quality of work thatyou want and expect?3. Past testimonials - What have past clients said about them?4. Their willingness to educate you and your staff - Will the designer takethe time to work with you and your staff, and provide top-notch support andservice?5. The value-added services they can offer (we offer content editing, customand stock photography, video services, photo editing, as well as assistancein marketing/advertising) - If you might need these additional services youmay have to pay extra for them if the designer can't offer them to you.<
For this reason, you must take every opportunity to convey your professionalism -- from your web site, products and services, to your customer service, each will play an important part in your success.
The moment your site loads, your visitors will have an instant reaction -- your site will either convey your professionalism or your amateurism. If your site doesn't look professional, your visitors may leave your site prematurely and never return.
If you're not confident in your ability to design a professional looking web site, it would be in your best interest to hire a professional.
In addition to having a professional appearance, a professional web site should possess the following essential components:
Domain Name
In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.
Professional Logo
A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogos
There is a concept in the military called a force multiplier. This is anything that increases the effectiveness of the military unit. Like a machine gun verses a single shot rifle. The machine gun is several times more effective than the rifle. Thus, the machine gun can take the place of a whole group of riflemen.The main force multiplier of the modern business world is technology, and computers are our machineguns.Technology allows the small business owner to compete with big corporate organizations. Consider.Force Multiplier OneWe all know how the desktop PC has changed the way we do business, but have you really looked at how it can increase the productivity of your office?Simply connecting your computers together into a local area network (LAN) can greatly increase your employees’ ability to communicate, while reducing overall costs.Since most computers sold
The moment your site loads, your visitors will have an instant reaction -- your site will either convey your professionalism or your amateurism. If your site doesn't look professional, your visitors may leave your site prematurely and never return.
If you're not confident in your ability to design a professional looking web site, it would be in your best interest to hire a professional.
In addition to having a professional appearance, a professional web site should possess the following essential components:
Domain Name
In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.
Professional Logo
A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogo
We implemented a simple idea at our web store that really helped turn visitors into buyers. Our traffic often lands on a product-specific page because they get to us via a search engine or comparison shopping site. We were showing just one product on the landing page, big mistake. If the user didn't like that product for whatever reason, they clicked away and we lost them. So we thought we should show other products at the bottom of the page like most major sites do. We added "other products you might like" at the bottom of the page and displayed what we thought were popular items, but it didn't really help because the other products were not related to what they came to see. We needed to get more in the head of the consumer and understand their intentions better.Our challenge is that we have 15,000 products. As such, our categories are really broad. The list of products is too large to actually go
In addition to having a professional appearance, a professional web site should possess the following essential components:
Domain Name
In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.
Professional Logo
A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogo
I bet this little secret is going to get YOU excited... just like it did me. I just discovered public domain treasures and it’s a perfect business opportunity for many new internet entrepreneurs.Did you know there’s a little known loophole in US law that allows anyone to distribute, resell or give away expired copyrighted content? Officially, its called public domain, and savvy marketers “borrow” it to publish instant products.Public domain refers to anything that is NOT protected under US copyright law. This includes all works published before 1923 and under certain conditions, works published up to 1978. A “work” can be anything, a book, movies, plays, songs, photographs, instruction manuals, posters, courses, reports, etc. You could take these works, repackage them and sell them for a profit. By tapping into public domain content, all the nitty gritty work has been done for you.Ther
Professional Logo
A professional looking logo is an absolute must. Not only will it give your site a more professional appearance, but it will also enable your visitors to recognize your brand.
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogo
Microsoft had released Windows Vista, a new user-friendly graphical operating system, to start the year 2007. Looking at the many new features Microsoft has developed for their new operating system, one cannot fail to notice their nifty gadget sidebar. The majority of new laptops and computers have already been preloaded with Windows Vista. Furthermore, a new school year would be starting in a few months, causing many high school and college kids to purchase a laptop to aid in their studies. Usually, when a new Windows Operating System is released, it doesn't take long for the hundreds of millions of users to install and run their new operating system.Considering the psychology of teenagers and young adults, they would definitely be attracted to the gadget sidebar in Windows Vista. Therefore, causing them to go and find gadgets that they deem to be cool, helpful or nifty to use. Adults, on the other
Your logo should be displayed in the top left corner of each page of your web site.
If you're not confident in your ability to design your own logo, you can get a professional logo designed for just $25 at gotlogos.com. http://www.gotlogos.com
Theme-based Content
Your web site should focus on a specific subject and provide a variety of information that relates to the subject. For example, if your web site focuses on dog grooming, your pages might include all of the following:
• Dog grooming articles
• Dog grooming ezine (newsletter)
• Dog grooming tips
• Dog grooming accessories
• Links to Dog Grooming resources
• Dog grooming news links
• Dog grooming photographs
Content comes in a variety of forms including news, articles, tips, horoscopes, weather and resource links. Although fresh, original content is preferable, there are a variety of free resources available on the Internet that will provide you with free content.
The following web sites provide free articles for publication:
Web-Source.net http://www.web-source.net/articlesub.htm
Mega-Success http://www.mega-success.com
Marketing Seek http://www.marketing-seek.com
The following web sites provide free syndicated content:
Syndicator http://www.web-source.net/syndicator.htm
isyndicate http://www.isyndicate.com
Moreover http://www.moreover.com
Screaming Media http://www.screamingmedia.com
Email Capture
Collecting your potential customers' email addresses is an absolute must. Whether you publish an ezine, provide web site and/or product announcem
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