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Actual for You - Sell Your Art Online With Your Own Unique Website
As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business and manage all the tasks associated with that, you also have to market that business.But just how should you divvy up your day?How much time should you spend on marketing?I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:1) Spending your time on revenue-producing activities2) Marketing your businessYour time is v
Pay per click search engines have become the latest resource for online advertisers.Their popularity is based on the ability of advertisers to spend money on advertising based on their sales revenue.Advertisers can decide how much they can afford to spend per customer, and then limit the amount of advertising accordingly.Similarly, an advertiser can increase his or her advertising budget according to the success of the pay per click campaign.In lay men terms, a pay per click search engine is an advertising tool that allows the advertiser the ability to
There are good reasons why you should never use a free design service. The company that provides the free service owns your website space and they can do whatever they wish with your site, namely advertise on it.
There is nothing more unprofessional than unrelated banner advertising and popup windows that are usually associated with free websites. Not only are they annoying, but they also distract visitors from your art.
There is also the risk that your website provider may go out of business. That free site you spent all that time promoting is gone and your efforts were in vain.
With your own unique domain name, the worst-case scenario is you have to change hosting accounts. Your domain name remains unchanged and your customers can still reach your site.
Having your own website with a unique domain name tells your potential customers that you are a professional and serious about your business. It also looks wonderful on business cards!
Can you imagine handing out business cards at art shows or to other interested people with this printed on your cards: http://www.some freewebsite.com/artists/yourgallery/index.html. This is unprofessional and it's difficult for your customers to remember.
Having your own unique website offers convenience for you and potential customers. For instance, lets say you are traveling to another state, or another part of the world for that matter. You meet someone who is interested in seeing your work, but you don't have your portfolio with you. You may have just lost a potential customer. If you have a nice business card, with your website address printed on it, the potential customer can simply visit your website at his or her convenience to view your work, and it doesn't matter if they live around the corner or on the other side of the world! Your website is available 24 hours a day 7 days a week.
Years ago when earning my Masters, I came across What to Do If You’re Riding a Dead Horse? (Source Unknown) and placed it into one of those "Save files." Recently when helping a business coaching client to understand the value of strategic planning, I shared these solutions with him.10. Buy a stronger whip.9. Change riders8. Declare "This is the way we have already ridden this horse."7. Appoint a team to revive the horse.6. Ignore the horse … What dead horse?5. Create a training session to improve your riding skills.4. Outso
There is nothing more unprofessional than unrelated banner advertising and popup windows that are usually associated with free websites. Not only are they annoying, but they also distract visitors from your art.
There is also the risk that your website provider may go out of business. That free site you spent all that time promoting is gone and your efforts were in vain.
With your own unique domain name, the worst-case scenario is you have to change hosting accounts. Your domain name remains unchanged and your customers can still reach your site.
Having your own website with a unique domain name tells your potential customers that you are a professional and serious about your business. It also looks wonderful on business cards!
Can you imagine handing out business cards at art shows or to other interested people with this printed on your cards: http://www.some freewebsite.com/artists/yourgallery/index.html. This is unprofessional and it's difficult for your customers to remember.
Having your own unique website offers convenience for you and potential customers. For instance, lets say you are traveling to another state, or another part of the world for that matter. You meet someone who is interested in seeing your work, but you don't have your portfolio with you. You may have just lost a potential customer. If you have a nice business card, with your website address printed on it, the potential customer can simply visit your website at his or her convenience to view your work, and it doesn't matter if they live around the corner or on the other side of the world! Your website is available 24 hours a day 7 days a week.
<DECIDING HOW MANY SHOWS TO DO PER YEARDepending on whether you are a manufacturer or a wholesaler dependent on a manufacturer, the number of shows that you can do are limited to the amount of product that can be realistically produced per year.If you are depending on the Department of Trade to finance your shows, you will only be able to do 4 per year, and that is only while they have the money allocated for trade shows.If you do 4 shows per year, and are being funded by the DTI, you will have to return to South Africa after every show, and all goods and moni
With your own unique domain name, the worst-case scenario is you have to change hosting accounts. Your domain name remains unchanged and your customers can still reach your site.
Having your own website with a unique domain name tells your potential customers that you are a professional and serious about your business. It also looks wonderful on business cards!
Can you imagine handing out business cards at art shows or to other interested people with this printed on your cards: http://www.some freewebsite.com/artists/yourgallery/index.html. This is unprofessional and it's difficult for your customers to remember.
Having your own unique website offers convenience for you and potential customers. For instance, lets say you are traveling to another state, or another part of the world for that matter. You meet someone who is interested in seeing your work, but you don't have your portfolio with you. You may have just lost a potential customer. If you have a nice business card, with your website address printed on it, the potential customer can simply visit your website at his or her convenience to view your work, and it doesn't matter if they live around the corner or on the other side of the world! Your website is available 24 hours a day 7 days a week.
<Are you planning a wedding? If you have always wanted a beach wedding or an out door ceremony, consider the benefits of using a marquee tent to host your guests. Outdoor weddings and functions are directly affected by the weather. It is often recommended that wedding organizers consider a marquee tent to ensure a successful wedding or function. Having the option to take cover under a marquee tent is recommended, weather conditions cant be controlled, for any event or wedding there has probably months or even years of planning involved, it would be a disaster to have the day or ev
Having your own unique website offers convenience for you and potential customers. For instance, lets say you are traveling to another state, or another part of the world for that matter. You meet someone who is interested in seeing your work, but you don't have your portfolio with you. You may have just lost a potential customer. If you have a nice business card, with your website address printed on it, the potential customer can simply visit your website at his or her convenience to view your work, and it doesn't matter if they live around the corner or on the other side of the world! Your website is available 24 hours a day 7 days a week.
<Perhaps you have heard that the Oxford Dictionary has added the verb; Google to their dictionary. As in; google it or I googled you. This is good news and bad news for the company. Bad news in that it jeopardizes their Brand Name Trademarks in all the English Speaking Countries, but good news in that it increases their brand awareness, as they are now officially a word in the English Language.Nevertheless, many sectors and sub-sectors of the Internet still need words to be listed in the Oxford Dictionary, such as Ezine, Ezines and Ezining. And why not make Ezine a noun as
Now that you see the benefits of having your own website, you will need to take the first step, and that is to register your domain name (http:www.yourname.com).
Registering your own domain name is easy and extremely affordable today. My recommendation is to register through a site called http://www.godaddy.com. They are amongst the lowest priced domain registration services online at around $9 for the entire year (this was the price at the time of writing this article).
Once you register your domain name, its time to begin your website design. You can either hire a web designer or do it yourself. Whichever method you choose here are some general guidelines:
My advice is to keep your site clean and simple. Do not load your site with lots of fancy graphics or long multimedia presentations. These only annoy and distract visitors away from your art and increase the amount of time it takes for pages to download.
Make your site navigation is easy to follow and consistent throughout your entire site.
Make it easy for your visitors to contact you. Put a "contact" or "contact us" link on every page in clear view.
Avoid animated graphics, moving text, or other animated features on your website.
Make all of the links on your site standard colors and underlined. Blue is for unvisited links, purple for visited.
Resources for do it yourself web design - There are many places online where you can learn HTML and web design completely free. One of my favorite sites is W3 Schools - http://www.w3schools.com/. W3 Schools is a wonderful site packed with lots of great information on HTML and web design. The tutorials are informative and very easy to follow.
If you are not the type who enjoys learning online, there are also a
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