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Actual for You - About Your Small Business Website...It's Not Personal
If you are someone who is interested in the stock market, understands why the stocks of a company rise or fall, has the discipline to persevere in learning continuously, is trying to seek a way to improve yourself even after you have reached a peak, and if you have the integrity to put your client’s best int
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business we
Recently I was interviewed by Marketing Magazine, a local magazine in Singapore that keeps close tabs on the marketing strategies companies of all sizes use to reach out to their consumers. I thought that this is an excellent case study of how important positioning, branding and marketing are for you
Do you:
-- display family pictures that are unrelated to your business?
-- link to all of your personal favorite websites?
--have cutesy graphics that appeal to you but don't relate to your business?
--have cutesy "web tricks" just because you think they're "fun" or "cool"?
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business web
In all advertising of the internet business ideas, the effectiveness of the ad and the headline is a result of a specific process.1. An Ad Must Be Recoqnized.If no one will recoqnize the ad of the internet business ideas, it is simply worthless, waste of money. The job of
-- link to all of your personal favorite websites?
--have cutesy graphics that appeal to you but don't relate to your business?
--have cutesy "web tricks" just because you think they're "fun" or "cool"?
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business we
How I hate budgets!Every time an accountant told me to put together a budget for my company, my response was - “When I get the time I will!” I just never seem to get the time.For several years when I first started my company I never paid attention to a budget. I knew if I made money by lookin
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business we
Are you, like so many others, trying to sell a product or service on the Internet? If you are then you’re most likely doing so through an affiliate program. Heres how it went. You signed on as an affiliate for free. You were given an affiliate ID.Then you received your traffic generating tools. These
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business we
If you're considering bringing in a speaker at any point during your next conference, there are a few things to bear in mind that will make the experience more beneficial for everyone, from the conference booker through to each audience member and the bottom line profits of the company.Any public spea
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional—even fun or crafty ones. A professional image lends credibility to everything you proclaim on your website. It's all strangers have to go by.
How Do Users Detect an Unprofessional Website?
By comparison to other websites that are considered professional. And the more web-savvy the user, the more they can tell. What are the signs? Let me put the question back to you. Have you ever seen an unprofessional-looking...
...business card?
...print ad?
...TV commercial?
How could you tell? Over-used clip-art graphics. Graphics or text that don't relate to the business. Obvious advertising "tricks". Elablorate, hard-to-read fonts. Too many colors. Too cutesy. Too trite. Too many exclamation points. Etc., etc.
How much trust did you have in the business? Were you motivated to gi
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