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  • Actual for You - Custom Web Site Design or Website Templates - The Big Debate

    A Call to Action is Important to your Online Business Part I
    The importance of a defined call to action is more important that many internet marketers think, and if you fail to provide clear instructions to your visitors, they might leave your site without doing anything.You have designed a wonderful looking website with all the bells and whistles, and are waiting for it to do its work and earn you money. Nothing happens! You have this great squeeze page telling why people should fill in your opt-in form, but you get no email addresses. Finally you manage to scrape up a thousand or so names and addresses after a year or more of trying, and you have sent out an email to them all but no one replies. Why is this? What is wr
    y to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that

    How To Make Money Online
    Entire books have been written on the subject of making money online – I have in fact written one myself – but we will give an introduction to the most common sources for revenue in this article.Selling a product The Internet is a wonderfully large and diverse place. By selling a product or service on it, you will instantly become exposed to millions and millions of potential customers. Some products and service are better suited for an online business than others. If you decide to sell a physical product that does not ship easily – like certain foods, pets, ice sculptures etc – you are unlikely to make much money on the Internet. Some products are however v
    A lot of custom web site designers are really critical of commercial website templates. I have seen snide comments on Forums and Blogs along the lines of 'This site has template written all over it'. There are two main reasons not to like templates, and then some ways to mitigate these problems.

    Let's explore these.

    Templates are not original
    There is something to be said for creating your own, all original work. But there is a difference between being somewhat artistic and being an artist with the capability of bringing together all the elements of a website headers, judicious use of graphics, menus and layout into a cohesive and pleasing whole. Not to talk about creating a website with a definite wow factor and one that loads fast to boot.

    I discovered soon in my website design career that I am just not quite artistic enough to really create the effect that I was looking for. My first websites were all created from scratch by hand and I spent hours and hours on choosing the right colours, selecting the graphics, optimizing the graphics and designing the menus with the right rollover effects.

    The most frustrating thing was that after my masterpiece was designed, it still fell far short of some of the other websites that I regularly came across in my travels on the Internet.

    Now, professionally designed website templates are, as the name implies, designed by professional graphic designers. They might not be professional website designers as such since these templates often have certain intrinsic flaws, however, most of the time the look and feel created by the template, especially its graphical elements, work together in a way that is difficult to achieve for someone without either years of practice or formal training (not to talk of intrinsic artistic capabilities and talent!)

    But let's look at the second reason why people don't like templates:

    Templates are often badly designed from a website design perspective
    Website templates might look nice on the outside, but any experienced website designer will tell you that under the hood they suffer from the following problems:

    1. In most cases they do not make use of Cascading Style Sheets to control layout, fonts or colours. Some of them nominally make use of an external css file but most of the times style commands abound inside the html code, often negating the benefit of the external style sheet.

    2. Probably the biggest problem and biggest bugbear of web design purists is that most of these templates are heavily tables based. While tables undeniably make it easy to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that m

    Is Your Website a Marketing Help or Hindrance?
    Almost everyone reading this article has a website. Many have several. For most companies websites are a necessary aspect of doing business. Whether you use your website as an informational resource or to generate direct revenues, a website is really a tool for building credibility and trust.Consumers rarely buy a product the first time they visit a website. However, once someone has made a purchase it will be easier for them to buy again in the future. If they gained a high value for their investment, they are more likely to purchase from the same company again if given the opportunity. Value is not just about money. It has to do with customer care, product qual
    ve and pleasing whole. Not to talk about creating a website with a definite wow factor and one that loads fast to boot.

    I discovered soon in my website design career that I am just not quite artistic enough to really create the effect that I was looking for. My first websites were all created from scratch by hand and I spent hours and hours on choosing the right colours, selecting the graphics, optimizing the graphics and designing the menus with the right rollover effects.

    The most frustrating thing was that after my masterpiece was designed, it still fell far short of some of the other websites that I regularly came across in my travels on the Internet.

    Now, professionally designed website templates are, as the name implies, designed by professional graphic designers. They might not be professional website designers as such since these templates often have certain intrinsic flaws, however, most of the time the look and feel created by the template, especially its graphical elements, work together in a way that is difficult to achieve for someone without either years of practice or formal training (not to talk of intrinsic artistic capabilities and talent!)

    But let's look at the second reason why people don't like templates:

    Templates are often badly designed from a website design perspective
    Website templates might look nice on the outside, but any experienced website designer will tell you that under the hood they suffer from the following problems:

    1. In most cases they do not make use of Cascading Style Sheets to control layout, fonts or colours. Some of them nominally make use of an external css file but most of the times style commands abound inside the html code, often negating the benefit of the external style sheet.

    2. Probably the biggest problem and biggest bugbear of web design purists is that most of these templates are heavily tables based. While tables undeniably make it easy to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that

    Enhance Your Web Design and Publishing with These Handy Font Tips
    When it comes to producing user friendly and readable applications, the fonts you use can make an enormous difference. Listed below are some of our favorite tips for getting the most out of your fonts.Make sure the intended recipient has the fonts you use loaded on his or her computer. Using standard font types will help ensure that the document will be readable on virtually any equipment.Avoid the use of fancy and rare fonts, since the end user may not have these fonts available. While in some cases these fancy fonts will be rendered correctly, there is always the possibility that the text will appear incorrectly, or not at all.Do not forget about
    on the Internet.

    Now, professionally designed website templates are, as the name implies, designed by professional graphic designers. They might not be professional website designers as such since these templates often have certain intrinsic flaws, however, most of the time the look and feel created by the template, especially its graphical elements, work together in a way that is difficult to achieve for someone without either years of practice or formal training (not to talk of intrinsic artistic capabilities and talent!)

    But let's look at the second reason why people don't like templates:

    Templates are often badly designed from a website design perspective
    Website templates might look nice on the outside, but any experienced website designer will tell you that under the hood they suffer from the following problems:

    1. In most cases they do not make use of Cascading Style Sheets to control layout, fonts or colours. Some of them nominally make use of an external css file but most of the times style commands abound inside the html code, often negating the benefit of the external style sheet.

    2. Probably the biggest problem and biggest bugbear of web design purists is that most of these templates are heavily tables based. While tables undeniably make it easy to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that

    The Smart Way To Strike Gold With Metal Detectors
    If you've lived near a beach, you've probably been enchanted by the idea of buried pirate's treasure, of gold coins and mouldy chests filled to bursting with pearls and rubies. You probably even spent some time searching. More than likely, the most you ever found were a couple of quarters and maybe some random junk jewellery, but you probably remember the excitement when your detector started beeping frantically. While you may not be able to get rich searching for pirate's gold, there may be at least one other way to cash in on your metal detector.Metal detectors are fun toys, which you can probably attest to if you used one, but perhaps a little bit disappoint
    a website design perspective
    Website templates might look nice on the outside, but any experienced website designer will tell you that under the hood they suffer from the following problems:

    1. In most cases they do not make use of Cascading Style Sheets to control layout, fonts or colours. Some of them nominally make use of an external css file but most of the times style commands abound inside the html code, often negating the benefit of the external style sheet.

    2. Probably the biggest problem and biggest bugbear of web design purists is that most of these templates are heavily tables based. While tables undeniably make it easy to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that

    Best Practices: Achieving Success by Knowing Your Audience
    How do you show leadership with your presentations?Identify who your audience is and what their needs are before you start preparing your presentation: What do you need to address in your presentation in order to meet the audience's expectations? Your audience may be, for example, your clients your team your direct management your senior management your service providers the auditors Identify the considerations for the different types of audiences:If you are presenting to your clients, consider what they need to make them more comfortable in working with you and your team.
    y to quickly position text and graphics it does go against the grain of good website design. Tables are supposed to contain content, not website design elements.

    3. The last big problem is that they are rigid. Often a content block is a specific size and if your content does not fit into that, it is your problem! Because the content and the presentation are not separated it is very easy to break the template if you want to make extensive changes to your website content.

    So how can these persuasive negatives related to the use of templates be overcome?
    Firstly, the fact that there might be another site out there somewhere that might have the same look should not really be a deterrent. There are over 8 billion pages on the Internet, according to Google. Admittedly there are fewer websites than pages but even at 16 pages on average per website, we might have close on 500 Million possible websites. What are the chances? But there are things that can be done to minimise the screaming template effect:

    1. The stock photos and graphics used on the template can often be replaced by photos of the company or person that the website is being designed for. Even just using other stock photos or graphics can make a big difference.

    2. Company logos can be incorporated into relevant places

    3. Sometimes the whole colour scheme can be changed by making use of tools such as Photoshop or Fireworks.

    Secondly, the bad design elements of the template can be addressed in the following way:

    After all the effort that I put into designing my websites from scratch I soon ran into the problem of maintenance. Successful websites need content. They need lots of content and they need content to be added in a constant stream. The only tool that can help you do this is some form of Content Management System.

    There are several of these available commercially or under the GPL license; people have their own favourites. The point is that most Content Management Systems work on the principle of separating the content from the presentation, and therefore work on some sort of template system themselves.

    The best solution therefore is to convert the commercial website template into the CMS template format. I often convert commercial website templates, after suitable modifications to the graphics to personalise it, into my favourite CMS Joomla's, template format. During the process I retain the graphics but move all the styling into an external style sheet; I get rid of the tables and make use of CSS positioning. And because you are using a CMS you can easily add menus, new pages and all the other bits and pieces of content that you want without breaking the layout.

    As far as I am concerned, the best of both worlds....

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