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Actual for You - Getting A Website: Where Are The Costs?
About one year ago, I started a new business. 10 months ago I started a website for the business. As far as the web was concerned, I was invisible. As a licensed attorney, I am used to doing research. Search Engine Optimization came to my attention. It was completely new to me.I hired an SEO expert and terminated their services about 30% into the contract because I was doing all the work, writing the text for the site, and it seemed like they had little else to offer. I interviewed a second SEO expert and paid for one hour's time. This was quite valuable. Now I had a plan for increasing my site's popularity on the web.I interviewed five more SEO experts, rejected four and one rejected me because my budget was too small to justify their services. Nevertheless, their representative generously gave me about one hour of their time and access to a "white paper" on SEO techniques. Now I understood what needed to be accomplished: 1) add more quality con
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may inclu
Great supervisors work directly with the people who do the frontline work of the company. They are the key to company productivity and morale.There are all kinds of great supervisors. They're tall and short, fat and thin. Great supervisors come in a variety of styles. Some are loud and some are quiet. Some are volatile and some are calm.Great supervisors are responsible for groups that out-perform their less effective peers on two key dimensions. Their groups are more productive, often by huge margins. And their groups have high moral.Great supervisors get great results because they do things differently than their less effective peers. If you want to get the results that great supervisors get, just do the things that great supervisors do.After more than a quarter century of training, coaching and research, I've got a pretty good idea of what those things are. Here's my list, in no particular order.Great supervisors sh
All of these are factors that need to be considered and costed into your project. As well as that, you’ve seen many great websites on the net, which are packed with loads of cool features, moving graphics, options to sign up for newsletters, database searches and links to other sites.
Do you need all these features, and how much will all that cost? What should you have in your website, what’s the process, and how much will it all set you back?
The first step is to think of a suitable domain name. The name of your company can be a great start, so you get www.mybusiness.co.nz or www.mybusiness.com . Which do you need: dot co or dot com? I believe that a dot co domain name is OK for most New Zealand businesses, and that a dot com name still really implies an American site, although this is not a fast rule. Why not identify your business as a NZ one straight off and use dot co, which will promote our country to overseas net users? Something else to think about is whether the name lends itself to what your business does or provides.
So the domain name www.circusanimalhire.co.nz (it doesn’t exist, I checked!) tells you pretty much what the website is all about. A name like www.prsmythe.co.nz doesn’t give as much information about the core business, and so users then have to actually view the site to determine what is provided.
You need a lot of advertising, PR and brand marketing clout to get a name like www.amazon.com to be synonymous with books right? But it is possible as we know. When you’ve thought of your name, register it: $39.95 will secure you the name for a year.
What does a website cost? A basic website can cost as little as $200 - $300. What do you get for that?
You generally get what’s called a brochureware website. That’s one that is like what it’s name suggests: an online brochure introducing your business, products and services, and encouraging users of your site (your target market) to contact you. You can have the basic structure of three pages:
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may includ
A content management system can be puzzling to non-web savvy users. It can even be complicated for web designers and programmers. This is not a guide for the latter, rather it is a quick overview for the former. If you have heard of a content management system (or CMS) and are wondering what one is, this is the place to start.A CMS can basically fall into one of two categories. It can be a catch-all that is intended to do a million things. Alternatively, it can be very specialized.To add to the complication, some specialized CMS's can be integrated into a catch-all CMS. We won't really get into that specific situation much here, but I will mention when it's possible.Also, there are tons and tons of CMS programs out there. I'm only going to be mentioning some that are available for free and are open source. That way, if you read about something here that interests you, you search Google and get it immediately with no monetary risk to you.arches and links to other sites.
Do you need all these features, and how much will all that cost? What should you have in your website, what’s the process, and how much will it all set you back?
The first step is to think of a suitable domain name. The name of your company can be a great start, so you get www.mybusiness.co.nz or www.mybusiness.com . Which do you need: dot co or dot com? I believe that a dot co domain name is OK for most New Zealand businesses, and that a dot com name still really implies an American site, although this is not a fast rule. Why not identify your business as a NZ one straight off and use dot co, which will promote our country to overseas net users? Something else to think about is whether the name lends itself to what your business does or provides.
So the domain name www.circusanimalhire.co.nz (it doesn’t exist, I checked!) tells you pretty much what the website is all about. A name like www.prsmythe.co.nz doesn’t give as much information about the core business, and so users then have to actually view the site to determine what is provided.
You need a lot of advertising, PR and brand marketing clout to get a name like www.amazon.com to be synonymous with books right? But it is possible as we know. When you’ve thought of your name, register it: $39.95 will secure you the name for a year.
What does a website cost? A basic website can cost as little as $200 - $300. What do you get for that?
You generally get what’s called a brochureware website. That’s one that is like what it’s name suggests: an online brochure introducing your business, products and services, and encouraging users of your site (your target market) to contact you. You can have the basic structure of three pages:
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may inclu
'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact?An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn't try it at the time because I couldn't find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.There are 3 types of ads in Ezines:Classified AdsThese are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and locatio
So the domain name www.circusanimalhire.co.nz (it doesn’t exist, I checked!) tells you pretty much what the website is all about. A name like www.prsmythe.co.nz doesn’t give as much information about the core business, and so users then have to actually view the site to determine what is provided.
You need a lot of advertising, PR and brand marketing clout to get a name like www.amazon.com to be synonymous with books right? But it is possible as we know. When you’ve thought of your name, register it: $39.95 will secure you the name for a year.
What does a website cost? A basic website can cost as little as $200 - $300. What do you get for that?
You generally get what’s called a brochureware website. That’s one that is like what it’s name suggests: an online brochure introducing your business, products and services, and encouraging users of your site (your target market) to contact you. You can have the basic structure of three pages:
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may inclu
Have you ever heard of using affiliate programs to get a boost in targeted visitors to your web site? This can be an excellent web site traffic promotion to put visitors in touch with the products or services you have available on your site.Let’s say you have a product you have created and are selling on your website for $97 (In this example the product will be an e-Book).Visitors arriving on your site, pay $97, and can then download the e-Book. Your profit is $97 less any payment processing fees (credit card, etc).With an affiliate program, you pay a commission for every sale of your product or service that is made by a referral of your affiliate. You pay for results only, no sales means no payment.This means you are getting someone else to market and promote your web site for free!What does this mean? More targeted visitors of course as more visitors are sent to you by the affiliate.It's highly likely that a la
You need a lot of advertising, PR and brand marketing clout to get a name like www.amazon.com to be synonymous with books right? But it is possible as we know. When you’ve thought of your name, register it: $39.95 will secure you the name for a year.
What does a website cost? A basic website can cost as little as $200 - $300. What do you get for that?
You generally get what’s called a brochureware website. That’s one that is like what it’s name suggests: an online brochure introducing your business, products and services, and encouraging users of your site (your target market) to contact you. You can have the basic structure of three pages:
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may inclu
The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right? Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argument for good design often falls down at the first hurdle.Companies fail to understand why they should invest time and money in improving their visual identity if there is no tangible result.However, last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. The study published in March 2004 finally recognised the direct relationship betwee
1) Home page which introduces you, your business, products and services
2) Products and/or Services page for more detail
3) Contact page, which may include location (a map!), phone numbers and email facility.
The latter may be in the form of a link, which opens up a blank email when clicked on, or may include a form, which users fill in, and this generates an email which is sent to you.
The form is great way of encouraging users to give you a certain amount of required information, so that you can give the most informed response, and hopefully generate some business.
A brochureware website is a great start if you want to start off small, with a good Internet presence at a reasonable price. Don’t forget you can always expand it over time once you have analysed its effectiveness, seen the benefits, and increased your confidence.
This sort of site supports your existing marketing strategy and initiatives and is another facet of your marketing strategy: it’s an advertisement for your business.
What if you want your website to be more than just an advertisement, and actually want it to make the sale for you right there and then online? What if you want some more features, such as a search facility, where people can enter criteria and search through your products, and maybe place an order on your site or even pay for it online?
With these features you can actually secure a sale or an order while the user is still visiting your website. This dynamic functionality involves including programming and database components in your website and so will cost you more. What you want determines what it will cost you. (What you NEED may cost you less, so get advice). There are no set prices for including this sort of functionality, and the best bet is to shop around. There are options.
1) A web development company will be able to construct an online catalogue, ordering and/or payment facility for you
2) You could buy shopping facility software yourself, and have it added to your existing site
3) You can utilise one of the many providers of this functionality who actually lease or rent the facility to you.
In the latter instance your catalogue is housed on their site, you manage it yourself and it looks like your site, but it is provided by a third party.
Even if you start with a brochureware website you can of course add features over time,
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