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Actual for You - How To Create A Brand That Sticks
Who Hates Boring Meetings?
I think about communication when things go wrong and often forget about sharing what is happening in business if I am on a good road. The problem is that communication within the organization should be constant and not treated as an inconvenience. I am more than guilty when it comes to staff meetings and I would rather duck out than face long boring talks. I tune out and think about my day rather than thinking about the company in general. By doing this, I was
hat kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what I think about communication when things go wrong and often forget about sharing what is happening in business if I am on a good road. The problem is that communication within the organization should be constant and not treated as an inconvenience. I am more than guilty when it comes to staff meetings and I would rather duck out than face long boring talks. I tune out and think about my day rather than thinking about the company in general. By doing this, I was
Advertising: Slam Bam vs. Literary Ads
There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.There are even two basic ways to style these
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.There are even two basic ways to style these
So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what i
Quantitative Research and Surveys
When people speak of marketing research, they are usually referring to quantitative research. Quantitative research involves a survey of a selected sample of a specific group using mail, telephone or in-person interviews. Data is collected by means of a carefully constructed questionnaire that is pre-tested before the actual survey. Completed questionnaires are edited, and verbatim responses to open-ended questions are coded usi
s blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.When people speak of marketing research, they are usually referring to quantitative research. Quantitative research involves a survey of a selected sample of a specific group using mail, telephone or in-person interviews. Data is collected by means of a carefully constructed questionnaire that is pre-tested before the actual survey. Completed questionnaires are edited, and verbatim responses to open-ended questions are coded usi
So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean “the divine reason implicit in the cosmos, ordering it and giving it form and meaning.” The function of a logo in today’s business world is much the same – to make the visual identification of your company implicit by giving i
ill stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean “the divine reason implicit in the cosmos, ordering it and giving it form and meaning.” The function of a logo in today’s business world is much the same – to make the visual identification of your company implicit by giving i
So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what
When to Establish an In-House Advertising Agency
In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created
, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created
So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what
Time Management Strategies for Modern Life Syndrome
Pay attention…focus…concentrate…prioritize…Easy to say but hard to do when so much is vying for your attention. What makes it so hard to master these basic concepts?Have you ever stopped to consider how much is fighting for your attention? Just picture for a moment:Opening a website page --pop-up dialogs springing into view --boxes of ads and comments lining the sides of the pages --multiple col
hat kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what is your business focused on doing? Whom do you want to work with? How does your business differ from the competition? And what makes it so special, after all? Do not try to name every special quality or unique selling point - you can actually build a brand on just one unique quality! Once you can answer these questions, you can begin to create your brand. The question is what you want YOUR brand to leave behind in people's heads.Pay attention…focus…concentrate…prioritize…Easy to say but hard to do when so much is vying for your attention. What makes it so hard to master these basic concepts?Have you ever stopped to consider how much is fighting for your attention? Just picture for a moment:Opening a website page --pop-up dialogs springing into view --boxes of ads and comments lining the sides of the pages --multiple col
Practically any business or professional can benefit from a strong brand. But
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