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Actual for You - Reciprocal Link Scamming
Do your employees behave toward your customers the way you would expect them to? Is the culture of your senior executive team consistent with the culture of your lowest level line workers in the field? Do you really know what your company’s culture is? Why is employee culture important?Your company’s culture can include: • the behaviors of your employees as they interact with each other and with customers, • the decisions they make as they conduct their work, • the way they collaborate and solve problems, • the way they rise to new challenges and obstacles to achieve your goals, • the w
Luck
If you are interested in being involved in internet marketing and do not have your own product, there are several options open to you, one of which is marketing private label products. You could become involved in affiliate marketing, where you sell somebody else’s product, or buy resale rights for other people’s products. However, you never own these, and have no control over their content.It has been proved time and time again that the most money in internet marketing is to be made by selling your own product. Private label products provide you with the opportunity to do this. If you purchase private label ri
So what are the techniques they use to get an inbound link without reciprocating or by devaluing the link so much that it is worthless?
- Multiple links into different sites for a single link out from a central directory
- Links into sub domains
- JavaScript wraps
- Blocking search engine spiders using Robots.txt
- Using META tags to block the search bots
- Orphan link directories
Reciprocal and Inbound Linking
Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.
Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
Lucki
Over the past 25 years I have had the unique opportunity to talk directly with many of the professionals and instructors who use Overhead Projectors as an integral part of their profession. Through these interactions I have accumulated notes and information that has inspired me to write these articles that pertain to some of the most common problems experienced by owners of today's and yesterday's Overhead Projectors. This is the fourth article in a series of articles that will be written from a professional Electronics Technicians point of view in regards to some of today's most common Overhead Projector problems.
Reciprocal and Inbound Linking
Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.
Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
Luck
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!It’s Raining 3000+ Messages a Day! I have a friend. Let’s call him Eugene. Partly because that’s his real name. Eugene positions himself as a pitch manager. Very effectively, he shows CEOs and executives (who make pitches for new and existing business) how they can use simple s
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
Luck
It happens over and over in businesses every day.Within large companies, people are promoted to management positions to reward them for performance as individual contributors. After all, the compensation system limits reward options, so why not just promote them?In small businesses, the owner is getting overwhelmed with all that needs to be done. They think that hiring a manager is the solution to give them a little more balance. The hunt begins!Unless you get the RIGHT person for the position, both cases have the potential for disastrous results!You can save yourself and others a great deal
Luck
What you thought is enough to start a restaurant business could be the same thing which could cause your business downfall in less than a year. You may be an expert entrepreneur or you may have inherited a family business but have no background about restaurant and catering at all – no matter the qualifications you have, some things are better studied first hand than realized later. And later could be too late.First of all, do yourself a favor by getting to know what are restaurants and its nature. The important and primary things should never be ignored and forgotten. In this case, tell yourself first if you can h
Luckily, Firefox has some useful extensions to assist with these tasks. Chris Pederick’s Web Developer toolbar (http://chrispederick.com/work/webdeveloper/) and Quirk’s Search Status toolbar (http://www.quirk.co.za/searchstatus/) are two excellent additions to a webmaster’s kit that allow quick access to the information.
A Brief Word About PR (Page Rank)
Don’t assume that because a page is showing zero PR (Page Rank) that it is being hidden from the search engines. PR updates are irregular and take time to filter through to the lower site pages. Although zero PR may indicate sneaky linking practices, this is not always the case so it is worth checking just to be sure.
There are lots of webmasters out there who are eagerly seeking links with like-minded individuals who run websites with a proper approach to reciprocal linking. By adopting a more rigorous approach to examining the sites you intend to link with, the bad apples can be avoided and the good sites rewarded, which is as it should be.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/83234/actual4u-Reciprocal-Link-Scamming.html">Reciprocal Link Scamming</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/83234/actual4u-Reciprocal-Link-Scamming.html]Reciprocal Link Scamming[/url]
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