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Actual for You - Why You? -- Professional Identity Branding
Logo Pens
A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase. The pen is an almost indispensable and universal tool.Smart businessmen have realized that giving away pens as a promotional tool is an economical and effective way to build brand awareness. A pen engraved with a company logo creates instant recall, and it can safely be said that a perso
A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase. The pen is an almost indispensable and universal tool.Smart businessmen have realized that giving away pens as a promotional tool is an economical and effective way to build brand awareness. A pen engraved with a company logo creates instant recall, and it can safely be said that a perso
As Robert Krumroy, Identity Branding, Inc. says: “Branding
Sea Freight - The Unsung Hero of the Transportation Industry
Traditionally, road freight has dominated the UK transportation industry. However, according to industry experts, sea freight offers significant advantages over road transport. They believe that these advantages will gradually erode the industry’s reliance on the roads forcing it to re-evaluate the benefits of moving goods by waterIn the UK, around 2 billion tonnes of freight is transported annually. However, of this amount only 7% is transported by water whilst the majority is moved by road. Sea freight is frequently more efficient when it comes to transporting heavy cargo over longer distances.
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.Traditionally, road freight has dominated the UK transportation industry. However, according to industry experts, sea freight offers significant advantages over road transport. They believe that these advantages will gradually erode the industry’s reliance on the roads forcing it to re-evaluate the benefits of moving goods by waterIn the UK, around 2 billion tonnes of freight is transported annually. However, of this amount only 7% is transported by water whilst the majority is moved by road. Sea freight is frequently more efficient when it comes to transporting heavy cargo over longer distances.
As Robert Krumroy, Identity Branding, Inc. says: “Branding i
Contracts That Work - Limitations of Liability
Limitations of Liability Thomas J. Hall, JD It’s a provision found in almost every commercial contract: “Vendor shall be liable only for direct damages, in an amount not to exceed $X. In no event will vendor be liable for indirect, special, consequential, exemplary, or punitive damages or for lost profits.” Although the actual words may vary, the meaning is the same: • The most vendor will pay is $X; • For certain claims, vendor has NO liability. Such provisions raise a number of issues: • They are unfair. Vendor’s liability is capped, but customer’s is not. In other words, vendor kno
t establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.Limitations of Liability Thomas J. Hall, JD It’s a provision found in almost every commercial contract: “Vendor shall be liable only for direct damages, in an amount not to exceed $X. In no event will vendor be liable for indirect, special, consequential, exemplary, or punitive damages or for lost profits.” Although the actual words may vary, the meaning is the same: • The most vendor will pay is $X; • For certain claims, vendor has NO liability. Such provisions raise a number of issues: • They are unfair. Vendor’s liability is capped, but customer’s is not. In other words, vendor kno
As Robert Krumroy, Identity Branding, Inc. says: “Branding
Realistic Goals...How To Set Them and Why
So many people want to start a business today and be rich tomorrow. Sorry, people it doesn't happen that way. If it did, everyone would do it. There is no free lunch...it takes hard work, determination and realistic goal setting. Think about the businesses you have worked at, look at the businesses in your community. I mean really look. When you go to the dry cleaners, how many other people are there also. Think about what it takes for that dry cleaner to open every day. How many people he needs to come in with their dry cleaning in order to make a profit. OK, dry cleaning doesn't excite you. How ab
e yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.So many people want to start a business today and be rich tomorrow. Sorry, people it doesn't happen that way. If it did, everyone would do it. There is no free lunch...it takes hard work, determination and realistic goal setting. Think about the businesses you have worked at, look at the businesses in your community. I mean really look. When you go to the dry cleaners, how many other people are there also. Think about what it takes for that dry cleaner to open every day. How many people he needs to come in with their dry cleaning in order to make a profit. OK, dry cleaning doesn't excite you. How ab
As Robert Krumroy, Identity Branding, Inc. says: “Branding
Secrets of Successful Couplepreneurs(tm)
Are you in business with your life partner and can't tell the difference between your bedroom and the boardroom? Welcome to the world of Couplepreneurs™!What are "Couplepreneurs"? This term describes any two persons living together in a committed relationship and also running a business together. Couplepreneurship is a growing phenomenon for several reasons, including: corporate downsizing; more women entering the workforce; early retirees looking for another venture; and technology that allows a small business to become a viable option for earning a family income.Being partners at home and in
to do business with you, you’ll forever be selling up hill.Are you in business with your life partner and can't tell the difference between your bedroom and the boardroom? Welcome to the world of Couplepreneurs™!What are "Couplepreneurs"? This term describes any two persons living together in a committed relationship and also running a business together. Couplepreneurship is a growing phenomenon for several reasons, including: corporate downsizing; more women entering the workforce; early retirees looking for another venture; and technology that allows a small business to become a viable option for earning a family income.Being partners at home and in
As Robert Krumroy, Identity Branding, Inc. says: “Branding
Translation Companies: Assessing The Situation
Before you decide on hiring out someone for a translation project. Try to look from within your own pool of resources from your department or organization to see if there is anything that you can leverage. If you work for a large organization then chances are you have some untapped talent ready to be put into place for your translation project (and others too even).If anything, these individuals can serve as ad hoc editors and reviewers of the final work of a translated project so that you have someone internally that you can trust to provide their insights.Something you can do as a quick check is
Before you decide on hiring out someone for a translation project. Try to look from within your own pool of resources from your department or organization to see if there is anything that you can leverage. If you work for a large organization then chances are you have some untapped talent ready to be put into place for your translation project (and others too even).If anything, these individuals can serve as ad hoc editors and reviewers of the final work of a translated project so that you have someone internally that you can trust to provide their insights.Something you can do as a quick check is
As Robert Krumroy, Identity Branding, Inc. says: “Branding is about the customer--who has never met you--being able to answer the question: ‘Why you?’"
Your “Value Proposition”
Your brand can be based in large part on your “value proposition,” which is what differentiates you from your dire
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