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Actual for You - Logo vs Business Identity , Which One is Right for Your Small Business?
What Makes a Good Logo?
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it
ue reflection of your personality, the message you want to send to clients and your vision. One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the ri
eRecording: The Future of Document Recording
We are currently experiencing a trend that is shifting our nation from a paper-based to an online system of commerce. With every passing year the internet becomes more deeply integrated into our daily lives. We pay our bills online, we rent movies online, even our biggest auction (eBay) is now an online service.This impact that this trend has had on business is incalculable. In the past, countless hours were spent doing tasks that can now be accomplished with the click of a mouse button. One such service that has recently been optimized with internet compatibility
There seems to be a lot of confusion between logos and business identities. As
a small business owner it's important that you identify what your logo
or business identity is supposed to do for you, and what result you intend on
getting from having it designed. Below are two lists that compare side
by side what you can expect from a logo and from a business identity.We are currently experiencing a trend that is shifting our nation from a paper-based to an online system of commerce. With every passing year the internet becomes more deeply integrated into our daily lives. We pay our bills online, we rent movies online, even our biggest auction (eBay) is now an online service.This impact that this trend has had on business is incalculable. In the past, countless hours were spent doing tasks that can now be accomplished with the click of a mouse button. One such service that has recently been optimized with internet compatibility
This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all that long. Business identity clients see their money going towards an investment; logo clients see their project as a risk and an expense.
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you that you'll be glad you did. If you aren't sure about how things are going to turn out, consider holding off on a business image until you see it as an investment rather than an expense.
A logo:
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the ri
Flow Meters, How to Easily Choose One
A flow meter is necessary for the task at hand. You know that. What you do not know is how to choose the right one for your task. But, there are some very good tools to help you decide. First of all, a flow meter is a device that is used to measure liquid or a gas in linear, nonlinear, mass or volumetric rates. Now, on to selecting the right flow meter for the task ahead!Here are some things to consider about your needs that will lead you to choosing the proper flow meter.• What type of fluid will you measure? For example, air or water? The flow meter
go clients see their project as a risk and an expense.
A flow meter is necessary for the task at hand. You know that. What you do not know is how to choose the right one for your task. But, there are some very good tools to help you decide. First of all, a flow meter is a device that is used to measure liquid or a gas in linear, nonlinear, mass or volumetric rates. Now, on to selecting the right flow meter for the task ahead!Here are some things to consider about your needs that will lead you to choosing the proper flow meter.• What type of fluid will you measure? For example, air or water? The flow meter
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you that you'll be glad you did. If you aren't sure about how things are going to turn out, consider holding off on a business image until you see it as an investment rather than an expense.
A logo:
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the ri
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail addresses, even for our newsletter, because we don't have to. Still intriqued? Read on.The One Word I'm Not Going To MentionIf I mentione
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail addresses, even for our newsletter, because we don't have to. Still intriqued? Read on.The One Word I'm Not Going To MentionIf I mentione
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the ri
Bookkeeping For A Non-Profit Organization
You have the opportunity to join a non-profit organization as their bookkeeper and while you may have a great deal of experience working within the business for profit world there are some differences between the two types of organizations that are important to consider. Usually a nonprofit organization will be providing an important service to one or more parts of a community and the people of the community will pay dues and become members of the non-profit organization. Or the organization may have donors who donate services, money, merchandise or grants. In a non-profi
a logo, particularly a poor one, adds anxiety to people. You have the opportunity to join a non-profit organization as their bookkeeper and while you may have a great deal of experience working within the business for profit world there are some differences between the two types of organizations that are important to consider. Usually a nonprofit organization will be providing an important service to one or more parts of a community and the people of the community will pay dues and become members of the non-profit organization. Or the organization may have donors who donate services, money, merchandise or grants. In a non-profi
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the ri
Eliminate Painful Meetings
I remember being interviewed by a writer for an article about effective meetings that was to appear in a national magazine. The writer began the interview by saying, “I don’t want any of the old standard tips; I want new tips.”I replied, “Well, people wouldn’t need new tips if they used the old tips.” This isn’t what the writer wanted to hear, nor is this what many of us want to hear, but this is the truth. If we used what we already know, we could avoid a lot of problems -- including unproductive meetings.Have you ever sat through a meeting only to realize
ue reflection of your personality, the message you want to send to clients and your vision. I remember being interviewed by a writer for an article about effective meetings that was to appear in a national magazine. The writer began the interview by saying, “I don’t want any of the old standard tips; I want new tips.”I replied, “Well, people wouldn’t need new tips if they used the old tips.” This isn’t what the writer wanted to hear, nor is this what many of us want to hear, but this is the truth. If we used what we already know, we could avoid a lot of problems -- including unproductive meetings.Have you ever sat through a meeting only to realize
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the right format. You'll also get consistent results every time with Pantone colors assigned to every color in your Business Identity.
8. Business identities separate you from the competition in your client's mind.
9. Don't worry; if you have a question or concern, support is always available for you.
If you're looking for a logo, well we might not be the right fit, but I know Kinko's can do one for you in about the same time it would take to have a pizza delivered.
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