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Actual for You - Landing Page Basics
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will l
I am sure you've heard multiple gurus tell you there is only one right way to do business online. They're wrong. There isn't only one way. There are multiple ways to reach new prospects and convert prospects into sales.There also isn't just one way to design your website. Let's eliminate some of the confusion and point out
Let’s start with the basics. A landing page is a single page on your website that is designed to quickly convert a specific visitor into paying customer, hot lead, sign-up etc.
Conversion Rate is the amount of visitors (usually a percentage) that “convert” to a sale, sign, up etc.
If you have 10,000 visitors a month to your website and you convert 1%. That would be 10 Sales. Now if you could increase the conversion rate by 500%, then you could now get 5 times the amount of sales with the same marketing budget.
Here is how
Example Suppose you are a lawyer at a big law firm that offers every type of Legal Service (Divorce, Corporate, Estate, Etc)
Now if you are searching for a divorce lawyer and need one fast, you do not care about any other type of law. You want a straight forward to the point
1. The first rule is to mark your target feel special. Create a single page just for them and market to their wants and concerns
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will le
Do you ask prospective clients to go too far?Must your new clients take a “leap of faith” when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take th
Conversion Rate is the amount of visitors (usually a percentage) that “convert” to a sale, sign, up etc.
If you have 10,000 visitors a month to your website and you convert 1%. That would be 10 Sales. Now if you could increase the conversion rate by 500%, then you could now get 5 times the amount of sales with the same marketing budget.
Here is how
Example Suppose you are a lawyer at a big law firm that offers every type of Legal Service (Divorce, Corporate, Estate, Etc)
Now if you are searching for a divorce lawyer and need one fast, you do not care about any other type of law. You want a straight forward to the point
1. The first rule is to mark your target feel special. Create a single page just for them and market to their wants and concerns
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will l
Subscription websites don’t need innumerable subscribers to be successful. Many of you would be surprised to know that quite a few of these subscription websites have earned profits with only a few hundred customers.Let us evaluate the reasons for their success:1. Low Running Cost – Most of these subscription websites ke
Here is how
Example Suppose you are a lawyer at a big law firm that offers every type of Legal Service (Divorce, Corporate, Estate, Etc)
Now if you are searching for a divorce lawyer and need one fast, you do not care about any other type of law. You want a straight forward to the point
1. The first rule is to mark your target feel special. Create a single page just for them and market to their wants and concerns
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will l
12 Solid Reasons Why The Plug In Profit Site Has Been Growing By Leaps And Bounds For Nearly 7 YearsThe Plug In Profit Site (PIPS) business has been growing strongly for 7 years, and today it is one of the most solid business opportunities through which many people are earning money at home. PIPS has helped hundreds of thousand
Now if you are searching for a divorce lawyer and need one fast, you do not care about any other type of law. You want a straight forward to the point
1. The first rule is to mark your target feel special. Create a single page just for them and market to their wants and concerns
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will l
The other day I was out for a mountain bike ride in a nearby wilderness area. As I neared the woods, I noticed a police SUV stopped by two bikers. It looked like the police were talking to them about something, then the car took off down a trail in the direction of a dense part of the forest. When I reached the bikers that had been st
Studies show that when someone is searching for something specific, they want to find that information quickly (in less than 8 seconds) or they will leave that page and never come back.
2. Create an enticing headline to grab the reader by the throat and make them take action NOW.
In the divorce law case, some really good simple headlines on the page might be
ABC Divorce Law Make that jerk pay! ABC Divorce Law - We secured over $35 Million in settlements last year! ABC Divorce Law - Free Make Up Bag With Retainer
Okay some of these are meant to be funny, but you get the idea
Now the landing page is designed to work quickly. You want your visitor to either, complete the sale, pick up the phone, or email for more info. Do not use too many graphics or graphics. Now would not be the time to tell the customer about the history of your company or any not related businesses offers.
3. KISS, Keep It Simple Stupid! Yes sometimes the most effective marketing campaigns are the simplest.
This one is painfully obvious
4. Make sure that only y
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