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Actual for You - Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff
Any entrepreneur knows that being an business owner is more about sales than anything else, whether it is hot tar roofing, algae scraping or pooper scooping. It doesnt matter what you do, you must be a sales person to make a business work. One method that has continuall
To the editor: I read in the newspapers and also saw on the news that the Snickers TV commercial that was shown on the Super Bowl was pulled off the air because it offended gays and lesbians. Im glad because, although I am not gay, that Snickers commercial really upset
While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?
BEFORE THE SHOW
1. Make sure you have information about the exhibit what is in it, why it is there before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Heres what you may not know attendees who are serious about meeting with you well, th
Is TV hurting your business productivity?I'd like to demonstrate that watching television can actually harm your efforts towards financial freedom.1) TV watching encourages passivityWatching TV requires less energy and initiative than any other activ
BEFORE THE SHOW
1. Make sure you have information about the exhibit what is in it, why it is there before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Heres what you may not know attendees who are serious about meeting with you well, t
Advertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners
1. Make sure you have information about the exhibit what is in it, why it is there before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Heres what you may not know attendees who are serious about meeting with you well, t
This article relates to the Compensation and Benefits Competency, commonly evaluated in employee satisfaction surveys. The questions included in this competency will help your organization determine whether your employees feel they are fairly paid for the work they perfo
2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Heres what you may not know attendees who are serious about meeting with you well, t
Some people have a very skewed view of the world and condemn Wal-Mart for the incredible rise to power. You see, Wal-Mart is a great American Company and Sam Walton was a brilliant man, with vision, intelligence and passion for excellence. I would be proud to be a Wal-Ma
3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be DUH?
4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.
5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?
6. While reading the trades, look for articles and releases about your company. Check your online press release section or ask the PR department about releases sent before the show.
7. Understand the role of your firm if a sponsor of an event.
8. Ask. Ask. Ask until you get answers that s
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