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Actual for You - Clear Website Strategy and Marketing Success
Many are dead set against the “Gaming” of search engines, yet those who do not play the game correctly are in fact buried by their competitors who do nothing but game the search engines. Often such companies are de-listed eventually, but in the mean time they do out rank your content and even when they are de-listed they are replaced by ten more.Gaming the search engines can mean many things and there are some reasons why many tend to try to figure out where the line is to gaming the search engines. Some believe that recycling content or articles is gaming the search engines, but in reality it might be very good business if done ethically. For instance if your content on your website is no longer doing well in the search engines, rather than removing those pages, simply rewrite the content and change the titles, key words and meta tags and then when the spider comes back around you have new pages and content available.Some might say this is “gaming” the search engi
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today
Developing a business brand can be one of the most rewarding and challenging of experiences. The rewards of a successfully orchestrated brand identity can be found in that feeling of complete accomplishment. Yet, the challenges of this brand building experience can make any business owner give up before they have even begun. So, how does one avoid the pitfalls and shame of a butchered brand that so often consumes a company's meager marketing budget? Even the largest companies make the worst branding mistakes. However, by following these three simple steps, any size organization can build strong and lasting brands that are unique and recognizable: Arm Yourself Build Strategically Maintain The Brand Arm Yourself The foundation of great brands is those individuals who are hired to create them. So, at the start of the brand development process, an effective and exper
Wants vs. Needs
It's important to distinguish between website wants and needs and to focus on
website functionality—what's really necessary to reach specific marketing goals.
Developing a website strategy is not just limited to achieving your web site goals,
but should also be a part of your overall marketing plan.
Just about every business today has a website. However, most websites are treated as a marketing afterthought without a specific purpose for the website besides offering basic company information and an e-mail form.
Your website should be viewed as an interactive extension of a company, and a marketing tool to help support your overall marketing plan.
Setting Website Goals
The first step in creating your web site strategy is to list all the specific tasks you
want your website to accomplish. Besides offering a potential customer information
about your company, what should your website "do?"
Should your web site help you to accomplish E-commerce? Should it serve as a lead source? Should your website distribute information to your customers or offer customer service? Should your website be used as a recruitment tool or a customer survey tool? Or should your website be used strictly for advertising and promotion?
Often, websites tend to become a sort of online "Swiss Army Knife," that's does a lot of different things for different audiences. The reality is that many website visitors only visit a few pages and can quickly get frustrated when they encounter large, complex web sites.
Creating a List of Website Priorities
As you make a list what you want your website to do, prioritize your list into three
categories: 1) Primary, "must do" goals, 2) Secondary, "it would be nice if . . ." and 3)
Back Burner, "if we have to postpone this, it wouldn't hurt us."
When grouping your website goals, keep in mind the one overwhelming reason for having a web site in the first place and compare it to each of your website goals as you prioritize them.
After establishing clearly what your stated website goals should be, compare these goals with what is actually happening with your current website and your marketing and advertising plan.
This exercise will help you to see what the gap is between what you want or need your website to accomplish and what's really happening based on website statistics, customer and employee feedback or surveys on your website.
Separating Wants and Needs
The final step in creating an E-Strategy is to separate wants from needs. It's easy to
want "cool" capabilities you have seen elsewhere on the Internet, but it can be hard
to determine if certain functionality will really help your business marketing effort.
Do you really need a chat room or a message board on your website? Flash websites can have a slick, "techy" feel, but are they worth the extra cost?
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today'
Some time ago we had the privilege of working with a major UK government department to help them redefine leadership and to reappraise how they develop and encourage leaders. Faced with considerable challenges by the environment in which they operate and by their political masters, this department has decided that leadership is one of the keys to the achievement of the vision laid down by its chief.We consulted widely with senior managers, and we shared the output of extensive enquiry amongst the bulk of the population of over 20,000 people. We exposed the senior managers to different models of leadership; we helped them to envisage the type of leadership required in their particular context, and we provoked them to identify the strengths and shortfalls of their current leadership style. In a lengthy series of drafts and re-drafts we worded as precise a description of leadership as we could whilst trying to meet the needs of all interested parties. For all the effort t
Your website should be viewed as an interactive extension of a company, and a marketing tool to help support your overall marketing plan.
Setting Website Goals
The first step in creating your web site strategy is to list all the specific tasks you
want your website to accomplish. Besides offering a potential customer information
about your company, what should your website "do?"
Should your web site help you to accomplish E-commerce? Should it serve as a lead source? Should your website distribute information to your customers or offer customer service? Should your website be used as a recruitment tool or a customer survey tool? Or should your website be used strictly for advertising and promotion?
Often, websites tend to become a sort of online "Swiss Army Knife," that's does a lot of different things for different audiences. The reality is that many website visitors only visit a few pages and can quickly get frustrated when they encounter large, complex web sites.
Creating a List of Website Priorities
As you make a list what you want your website to do, prioritize your list into three
categories: 1) Primary, "must do" goals, 2) Secondary, "it would be nice if . . ." and 3)
Back Burner, "if we have to postpone this, it wouldn't hurt us."
When grouping your website goals, keep in mind the one overwhelming reason for having a web site in the first place and compare it to each of your website goals as you prioritize them.
After establishing clearly what your stated website goals should be, compare these goals with what is actually happening with your current website and your marketing and advertising plan.
This exercise will help you to see what the gap is between what you want or need your website to accomplish and what's really happening based on website statistics, customer and employee feedback or surveys on your website.
Separating Wants and Needs
The final step in creating an E-Strategy is to separate wants from needs. It's easy to
want "cool" capabilities you have seen elsewhere on the Internet, but it can be hard
to determine if certain functionality will really help your business marketing effort.
Do you really need a chat room or a message board on your website? Flash websites can have a slick, "techy" feel, but are they worth the extra cost?
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today
How’s business?Overflowing with customers?Thought not.Then why are you ranking your prospects to determine which ones to go after and pushing away smaller customers you think aren’t worth it? That’s as silly as only playing the lottery when the jackpot is up to $350 million; as if the $50 million jackpot isn’t worth your time.We’ve all heard stories about the salesperson that prejudged a customer and turned them away, only to have that person turn into one of the biggest customers of all time. You know the story, but why haven’t you learned from it?You know that each customer has the potential to boost sales and build business, but you still aren’t taking it to heart. You give the small customers insulting prices, horrible terms, and service that would make your mother slap you.Imagine what would happen if you treated EVERY customer like they were your biggest customer. If you spent the same amount of time preparing a presentation fo
Often, websites tend to become a sort of online "Swiss Army Knife," that's does a lot of different things for different audiences. The reality is that many website visitors only visit a few pages and can quickly get frustrated when they encounter large, complex web sites.
Creating a List of Website Priorities
As you make a list what you want your website to do, prioritize your list into three
categories: 1) Primary, "must do" goals, 2) Secondary, "it would be nice if . . ." and 3)
Back Burner, "if we have to postpone this, it wouldn't hurt us."
When grouping your website goals, keep in mind the one overwhelming reason for having a web site in the first place and compare it to each of your website goals as you prioritize them.
After establishing clearly what your stated website goals should be, compare these goals with what is actually happening with your current website and your marketing and advertising plan.
This exercise will help you to see what the gap is between what you want or need your website to accomplish and what's really happening based on website statistics, customer and employee feedback or surveys on your website.
Separating Wants and Needs
The final step in creating an E-Strategy is to separate wants from needs. It's easy to
want "cool" capabilities you have seen elsewhere on the Internet, but it can be hard
to determine if certain functionality will really help your business marketing effort.
Do you really need a chat room or a message board on your website? Flash websites can have a slick, "techy" feel, but are they worth the extra cost?
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today
If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle.After receiving the same questions numerous times, I have devised a list of the most frequently asked Internet marketing questions.Question: "Is it true that people are making millions on internet?"Answer: Although there are a few individuals that may be making millions on the Internet, they are the exception -- not the rule.Making money on the Internet requires a total commitment and takes a great deal of time and effort. It's not going to happen overnight, and it's not easy. However, if you take the time to educate yourself and plan each step very carefully, you can definitely make a nice income online.For further information, read the article series entitled, "The Birth of a Successful Internet Business."Question: "I recently laun
This exercise will help you to see what the gap is between what you want or need your website to accomplish and what's really happening based on website statistics, customer and employee feedback or surveys on your website.
Separating Wants and Needs
The final step in creating an E-Strategy is to separate wants from needs. It's easy to
want "cool" capabilities you have seen elsewhere on the Internet, but it can be hard
to determine if certain functionality will really help your business marketing effort.
Do you really need a chat room or a message board on your website? Flash websites can have a slick, "techy" feel, but are they worth the extra cost?
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today
It can be difficult to generate unique content each and every day that you sit down to write your blog. This is where RSS feeds and news stories can provide a valuable source of inspiration. Many blogs simply are commentaries on what is going on in the news, rather than an attempt to announce the news. This is because you simply are not a news provider. When you provide news to your readers in this way it is called “filtered” writing.The best way to take this reactive position as a blog writer is to always dynamically link your commentary to the source of the news story or the article. You can also link to others commenting on the same subject in other blogs. This gets your name and the name of your product out there and raises your search engine page rankings.The reason you want to always link your ideas is two-fold. First of all the search engines rank you according to the number of links indexed on your site. The more pages it finds linked to yours, the higher
Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.
Ordering Your Website Priorities
Having your priorities outlined and your goals detailed will help you to determine
what you really need to accomplish your goals. Go through your priority list and
compare it against your web site goals.
If a website feature you want will help you to accomplish a specific marketing task then include it as long as the feature utilizes current Internet technology or browser technology that is widely supported by today's browsers. Offering "cutting edge" features that most of your website visitors can't use is simply a waste of time and effort.
If you have items on your list that don't match your website goals well, it's probably a good idea to hold off implementing them—put them into a "phase II wish list." Finally, having a website priority list will make it easier to decide what to include or exclude in your website when working within a limited website budget or creating requirements to give to your website designer.
Fine-tune Your Internet Strategy
It goes without saying that planning and decision-making will take some time and
will not be easy. Markets and marketing plans can change almost overnight, and you
have to be ready to change your Internet strategy as the marketplace changes.
The old saying that goes, "knowledge is power," applies well to your website marketing strategy. Once you do your homework and understand your website goals and what's needed to reach—or exceed—your goals, putting your strategy to work will be the easy part.
10 Tips for an Effective Website
1) Making great first impressions is important and your website may be the first
exposure to your company a potential customer experiences. Strike a balance
between content and design; too much of either will push visitors away.
2) Avoid focusing exclusively on graphic design, but try instead on making your website useful. Give your website visitors a reason to add your website to their favorites list and to visit your website often.
3) Create simple navigation. Design your website so your users can go from one page to any other page. Avoid navigation schemes that rely on the user having to search for a secondary navigation menu or having to use their browser's "back" button in order to navigate.
4) Distribute your website information on several pages instead of long pages so the user does not have to scroll often. By optimizing and distributing your photographs and graphics over several pages, your pages will load faster.
5) Know who is coming to your website and how your website is being used on a monthly or quarterly basis. This information will be invaluable for updating or refocusing your site to better serve your target market or customers, and for deciding what new features to add to the website in future redesigns.
6) Update your website frequently and create a reason for your web site users to keep coming back. Repeat visits give you an opportunity to repeat your marketing message to prospective clients.
7) Capture information with your website. Use forms, offers, surveys and promotions to get your website users to tell you who they are and what they are interested in. Not only will this help you to design a more useful web site, collecting e-mail addresses can allow you to notify customers and potential customers about new products or services.
8) Avoid bells and whistles. With the Internet, today's fad is tomorrow's eyesore. Invest in tasteful, unpretentious graphic design and compelling content. If you must use animations, have them stop after a few cycl
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