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Actual for You - The 4-Step Formula For Writing Your Income-Generating Web Site
Setting Affiliate Commission Levels
So, you finished your product, got your Clickbank membership and are ready to put your new item into the listings. One box in the submission form, however, remains empty as you think about what number to type in.Before you choose one, take a moment to turn away from that screen and think about what number will work best for you. That empty form is going to be where you insert the commission rate you are willing to pay affiliates.Let's consider how that number should be determined.First, consider both the size of the potential market and the asking price for your product. If you are selling a product to a fairly small population segment, you may have to offer a particularly attractive commission to attract affiliates. Of course, this will decrease your earnings cap, but it can improve your real earnings relative to what you may have been able to get at a lower commission rate.The asking price is also relevant. Not only does it have a potential impact on the possible number of customers, it will also play a role in what rep
not buy unless you encourage, or force, or ask them to.So, you finished your product, got your Clickbank membership and are ready to put your new item into the listings. One box in the submission form, however, remains empty as you think about what number to type in.Before you choose one, take a moment to turn away from that screen and think about what number will work best for you. That empty form is going to be where you insert the commission rate you are willing to pay affiliates.Let's consider how that number should be determined.First, consider both the size of the potential market and the asking price for your product. If you are selling a product to a fairly small population segment, you may have to offer a particularly attractive commission to attract affiliates. Of course, this will decrease your earnings cap, but it can improve your real earnings relative to what you may have been able to get at a lower commission rate.The asking price is also relevant. Not only does it have a potential impact on the possible number of customers, it will also play a role in what rep
This will impact th
5 Proven Tips To Build An Email List That Gets Results!
In order to get the results you want from email advertising, you need to have a list of people who have opted in to receive your promotions.Here are five tips to quickly build a large email list, which will be the core of your email advertising efforts: DO… Tap into your existing customer base. This is the most important group for you to include. They already know about your company, and are likely to come back again if you give them a good reason. They are also likely to easily to give their email addresses as a loyal customer.You can build this email list by collecting email addresses from your customers when they come and purchase your product or service. If they need a little encouragement, try a monthly drawing for a free gift if they drop their name and email addresses in a drawing. Or, simply tell them about the exclusive benefits of being on the email list, such as the monthly specials.DO… Use coupons and other irresistible offers on your websi
Your Web site has a single motive:In order to get the results you want from email advertising, you need to have a list of people who have opted in to receive your promotions.Here are five tips to quickly build a large email list, which will be the core of your email advertising efforts: DO… Tap into your existing customer base. This is the most important group for you to include. They already know about your company, and are likely to come back again if you give them a good reason. They are also likely to easily to give their email addresses as a loyal customer.You can build this email list by collecting email addresses from your customers when they come and purchase your product or service. If they need a little encouragement, try a monthly drawing for a free gift if they drop their name and email addresses in a drawing. Or, simply tell them about the exclusive benefits of being on the email list, such as the monthly specials.DO… Use coupons and other irresistible offers on your websi
To 'ignite' your visitors to take action.
This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.
This will impact the
Bartering Boosts Business and Is Good Karma Too
As an editor by trade and inclination, I often notice typos, grammatical errors and strange idioms on web sites. I just can't help myself. Usually, I ignore them or jot a polite note indicating what I've found and perhaps a suggestion or two on how to correct them. Recently though, I didn't stop there.In my ceaseless bid to improve how I do business, I found a fantastic piece of software that I really wanted. It happened to be sold by a company that had a fair few 'typos, grammatical errors and strange idioms' on their web site. I basically offered to review their web content and produce a detailed report in return for the software I wanted. As 'luck' (I strongly believe we can make our own luck) would have it, they agreed!Businesses, particularly home-based, often experience cash-flow problems and thus this type of trade can be a godsend, particularly given the peaks and troughs of freelance work. If you're experiencing a quiet time, why not use that time to seek out opportunities for barter? You'll keep busy, make sure your sk
.As an editor by trade and inclination, I often notice typos, grammatical errors and strange idioms on web sites. I just can't help myself. Usually, I ignore them or jot a polite note indicating what I've found and perhaps a suggestion or two on how to correct them. Recently though, I didn't stop there.In my ceaseless bid to improve how I do business, I found a fantastic piece of software that I really wanted. It happened to be sold by a company that had a fair few 'typos, grammatical errors and strange idioms' on their web site. I basically offered to review their web content and produce a detailed report in return for the software I wanted. As 'luck' (I strongly believe we can make our own luck) would have it, they agreed!Businesses, particularly home-based, often experience cash-flow problems and thus this type of trade can be a godsend, particularly given the peaks and troughs of freelance work. If you're experiencing a quiet time, why not use that time to seek out opportunities for barter? You'll keep busy, make sure your sk
This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.
This will impact th
Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s harried, and worries about managing his company’s growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn’t know where to start.Helen is his director of sales. She’s 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 10 to 15 years older then her. Helen wants the company to invest in a new CRM system to replace the contact management they long ago outgrew, but wonders how she’ll convince Bill and the company’s CFO to spend the money.Bill and Helen are not
ent. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s harried, and worries about managing his company’s growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn’t know where to start.Helen is his director of sales. She’s 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 10 to 15 years older then her. Helen wants the company to invest in a new CRM system to replace the contact management they long ago outgrew, but wonders how she’ll convince Bill and the company’s CFO to spend the money.Bill and Helen are not
This will impact th
Focus on Style if you Want to Manage Culture
“What is the (corporate) culture of your organization? Can you give me the outline by tomorrow?” Yesterday, for the first time since very long ago, I jumped in a teleconference call. As previous experiences with (oversees) conference calls, I realized the importance of culture and cultural differences.When I was in New York last year, I had forgotten to bring toothpaste and I was to buy it at a grocery store. Being Dutch and in a hurry, I bought the cheapest one which showed 99 cents on the price tag. Once I arrived at the counter I found out that the price was excluding taxes. So I finally had to pay 1 $ and 7 cents. Or eight.That incidence taught me many things about the American culture and about my Dutch and European background. Amongst others it made me realize the strength of this “American way” Also the combination “show-time” has no equivalent in other languages. I admire the way the American sales-process takes place. But I admire the European way for different reasons.The thing is that focusing on “this way” of doing
ill never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.“What is the (corporate) culture of your organization? Can you give me the outline by tomorrow?” Yesterday, for the first time since very long ago, I jumped in a teleconference call. As previous experiences with (oversees) conference calls, I realized the importance of culture and cultural differences.When I was in New York last year, I had forgotten to bring toothpaste and I was to buy it at a grocery store. Being Dutch and in a hurry, I bought the cheapest one which showed 99 cents on the price tag. Once I arrived at the counter I found out that the price was excluding taxes. So I finally had to pay 1 $ and 7 cents. Or eight.That incidence taught me many things about the American culture and about my Dutch and European background. Amongst others it made me realize the strength of this “American way” Also the combination “show-time” has no equivalent in other languages. I admire the way the American sales-process takes place. But I admire the European way for different reasons.The thing is that focusing on “this way” of doing
This will impact th
The Buying Process
Many entrepreneurs, who are concentrating on their good idea, do not know how to make the sales need to make their companies succeed. I suggest that they concentrate on the BUYING Process instead of the Sales Process. So, what is the Buying Process?The first step a buyer needs to take is to get the customer to like you. This relationship might begin at a networking event or business expo, watching your kids play a sport, or being introduced by a mutual friend. The first impression is and important one. Your goal is to be liked. find out about your prospect, what does he do, what is his business, what are his problems?After the customer likes you, he needs to become aware of and like your company. That might be through your ads (do you look at least as good as if not better than your competition?); through your reputation (remember that the next time you're dealing with a difficult customer); or your website (ask people you trust to give their opinions). Be aware of your reputation, and how it is effected by every move you make.O
not buy unless you encourage, or force, or ask them to.Many entrepreneurs, who are concentrating on their good idea, do not know how to make the sales need to make their companies succeed. I suggest that they concentrate on the BUYING Process instead of the Sales Process. So, what is the Buying Process?The first step a buyer needs to take is to get the customer to like you. This relationship might begin at a networking event or business expo, watching your kids play a sport, or being introduced by a mutual friend. The first impression is and important one. Your goal is to be liked. find out about your prospect, what does he do, what is his business, what are his problems?After the customer likes you, he needs to become aware of and like your company. That might be through your ads (do you look at least as good as if not better than your competition?); through your reputation (remember that the next time you're dealing with a difficult customer); or your website (ask people you trust to give their opinions). Be aware of your reputation, and how it is effected by every move you make.O
This will impact the 5 prime elements working together in any excellent income-generating Web site: the mechanics, content, interactivity, design and optimization. Right now, let's focus on the mechanics of writing content that sells.
Here is a simple formula for a Web site that sells which you can readily adapt to meet your needs.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/79842/actual4u-The-4Step-Formula-For-Writing-Your-IncomeGenerating-Web-Site.html">The 4-Step Formula For Writing Your Income-Generating Web Site</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/79842/actual4u-The-4Step-Formula-For-Writing-Your-IncomeGenerating-Web-Site.html]The 4-Step Formula For Writing Your Income-Generating Web Site[/url]
Related Articles:
Managing for Innovation - Values and Concepts of the Malcolm Baldrige Criteria Part 7
Sales Processes - Using a Two-Step Process for Direct Mail
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