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    anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and

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    Search engine ranking has been fraught over the years with unscrupulous, or savvy, perhaps, web masters who used devious methods to get their web sites to come to the top of search engine rankings.

    Web masters would become parts of web link farms that might have thousands of links, to create the impression that their web site had many legitimate inbound links.

    To combat this, search engines systematically ban web sites who are part of link farms.

    Web masters would get involved in mass link-trading schemes to increase the number of inbound links to their web site or web page.

    To combat simple trading of links, they rate two-way links (links involved in an exchange) with less clout, or importance, than links that are one-way (only inbound).

    The search engines also rate a web page or web sites’ inbound link more highly if the web site from which it is linked is of a similar theme as the web site you are promoting.

    The search engines also use the text that is associated with the one-way link in determining the proper amount of weight to assign to the inbound link.

    The theory with both of these ideas is that if a linked web site is more closely related in theme to the ‘linkee’ web site, then perhaps it is a more legitimate, or targeted, inbound link. A similar reasoning occurs with the text anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and w

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    many legitimate inbound links.

    To combat this, search engines systematically ban web sites who are part of link farms.

    Web masters would get involved in mass link-trading schemes to increase the number of inbound links to their web site or web page.

    To combat simple trading of links, they rate two-way links (links involved in an exchange) with less clout, or importance, than links that are one-way (only inbound).

    The search engines also rate a web page or web sites’ inbound link more highly if the web site from which it is linked is of a similar theme as the web site you are promoting.

    The search engines also use the text that is associated with the one-way link in determining the proper amount of weight to assign to the inbound link.

    The theory with both of these ideas is that if a linked web site is more closely related in theme to the ‘linkee’ web site, then perhaps it is a more legitimate, or targeted, inbound link. A similar reasoning occurs with the text anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and

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    volved in an exchange) with less clout, or importance, than links that are one-way (only inbound).

    The search engines also rate a web page or web sites’ inbound link more highly if the web site from which it is linked is of a similar theme as the web site you are promoting.

    The search engines also use the text that is associated with the one-way link in determining the proper amount of weight to assign to the inbound link.

    The theory with both of these ideas is that if a linked web site is more closely related in theme to the ‘linkee’ web site, then perhaps it is a more legitimate, or targeted, inbound link. A similar reasoning occurs with the text anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and

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    ated with the one-way link in determining the proper amount of weight to assign to the inbound link.

    The theory with both of these ideas is that if a linked web site is more closely related in theme to the ‘linkee’ web site, then perhaps it is a more legitimate, or targeted, inbound link. A similar reasoning occurs with the text anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and

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    anchor linking – if the text on the anchor link matches the subject matter of your web site, then it is assumed that the link is more relevant to your web site – and is supposedly approved by the linking web page or web site.

    In short, search engines look at the types of keywords or keyword phrases that are on your web page and web site, and they measure the number and quality of the inbound links to your web site or web page, and assign a ranking based primarily on those factors.

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