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Actual for You - Tracking the Success of Your Website - Google Analytics
Indeed we hear it all the time, corporate executives complaining about incessant lawsuits and Sarbanes Oxley regulations. Is seems all these Lawyers and Accounting Fears are causing Bad Decision Making on the part of corporate board members and we are seeing greater turn-over and Change Management. We see too much fear from lawsuits, stock market pressures and Federal Regulators breathing down the necks of America’s greatest corporations and this is hurting all of America in a very big way.Of course this fear is also often rendering many executives useless and unable to make decisions some executives say they are tired of asking their corporate attorneys if it is okay to use the company restroom or calling up their accounts to see if it is fraudulent to order a ha
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website i
Part of the glamour of traveling to conferences is staying in hotels - all brands, varieties and levels. One thing I've recently noticed is many hotels are teaching their employees to listen to the guest. Not in the traditional sense, but at a new level, and it’s something restaurants can borrow a page from.A few examples:- At a Residence Inn, I was standing at a side exit waiting to run to my car in the pouring rain, when a maintenance worker offered to run out and get my car.- When I got on the elevator, a bellman greeted me by name, smartly reading my conference name badge, and asked how my stay was going.- As reported in Fast Company magazine, the W hotels now teach their employees to pay attention. For instance, if a guest is on a c
Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an understanding of the data these website reports produce.
With many website hosting packages free website statistics are available. However, the information is not always easy to understand or doesn't always give you the information in a way that is easy to understand.
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website, not just visits through Google. All you need is a Google Account, and FTP access to your website to insert a small amount of code in your website, and away you go. If you don't already have a Google account, I encourage you to set one up as soon as possible! You can do so at: https://www.google.com/accounts/NewAccount Not only will you have access to Google Analytics, but having a Google account gives you a whole host of other tools.
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website is
Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt also from the Hurricanes, especially Katrina. In fact some stores in fiscal year 2005 showed a 4% same store decline. Yet some of that is due to the advancement of Wal-Mart Super Center competition and the other main regional chain Publix. Winn-Dixie is closing 326 stores and three distribution centers in all and may now be forced to close more. Hurricane Wilma comes in to play in their 200
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website i
Having trouble creating that killer resume? You’ve come to the right place. Read on. You’re only 4 Steps away from your very own truly effective resume.Step 1: Set Yourself Apart This is the most important Step! On average, a job on a job board like Monster.com receives over 300 responses. That’s a lot. You MUST set yourself apart.Your resume is your chance to show what you’ve got. Treat it like a marketing piece, because that’s exactly what it is.Remember: The purpose of your resume is to get you an interview. If it doesn’t get you interviews, it’s not working. The purpose of your resume is NOT to:* Reveal every work experience you have ever had in your life. * Answer all the questions a potenti
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website i
Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales thru word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new cus
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website i
Without automation in my online home business I would not be making a full-time income from home. That is a fact!Automation is important to all businesses. The less time we have to spend doing small tasks, the more time we have to make money – or we could spend that time doing something besides working. Putting an online business on auto pilot isn't difficult at all – as you will find out!I don't have any employees and there simply would not be enough hours in the day to do all I need to do on a daily basis to make a success of my business.There are many ways to automate your home business from promotions and marketing, right down to the ordering process and delivery of your product. If you are selling a digital product then you barely need to have a
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website is performing to your expectations.
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