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Actual for You - Testing - The Secret to Internet Marketing Success
What if finding the perfect high paying job were easy? Would we appreciate it as much or treasure our good fortune? What if you simply found that perfect job within minutes of posting it on the Internet not more than a mile from your home? Better yet what if some was going to pay you to sit a home and work 5-6 hours per day in your u
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting th
The major search engines like Google, Yahoo and MSN, allow direct free submission of websites to their search directories for indexing, but even after submission sometimes your website takes several weeks or months to get fully indexed.Search Engine submission is not the only way to get your website indexed. There are some sim
Some of the greatest advertising and marketing books, such as 'Tested Advertising Methods' by John Caples and 'Scientific Advertising' by Claude Hopkins, spend much of the book explaining the importance testing plays in achieving maximum response from any advertising spend.
Scientific Advertising was first written in 1923, yet the testing methods described in the book are still not only relevant, but critical to ongoing success in increasingly competitive arenas.
What is testing?
An effective landing page, or web page, is made up of various factors including:
- Headline
- Sub-headline
- Body copy
- Testimonials
- Images
- Call To Action
- And more...
The key to a successful landing page is how well it converts website visitors to sales, called the conversion rate.
But how do you know which combination of factors produce the best conversion rate?
The answer is... with testing!
With testing you can test one headline against another.
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting the
This is of quite an interest while you are selling a domain. It’s unlikely that anyone in the African sub continent would buy a .co.uk domain unless he has a very good reason to. And this makes the value of the domain quite low as you would guess that most search engines would rank the domain lower for people searching in Japan. You
Scientific Advertising was first written in 1923, yet the testing methods described in the book are still not only relevant, but critical to ongoing success in increasingly competitive arenas.
What is testing?
An effective landing page, or web page, is made up of various factors including:
- Headline
- Sub-headline
- Body copy
- Testimonials
- Images
- Call To Action
- And more...
The key to a successful landing page is how well it converts website visitors to sales, called the conversion rate.
But how do you know which combination of factors produce the best conversion rate?
The answer is... with testing!
With testing you can test one headline against another.
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting th
With the advent of the internet, it is not necessary to go to shops and malls to have your shopping done. All your shopping can very well be done at home, in front of the computer. With the advent of internet trading, shopping eBay has become a convenient means of buying products you need while sitting in the comfort of your home.ritical to ongoing success in increasingly competitive arenas.
What is testing?
An effective landing page, or web page, is made up of various factors including:
- Headline
- Sub-headline
- Body copy
- Testimonials
- Images
- Call To Action
- And more...
The key to a successful landing page is how well it converts website visitors to sales, called the conversion rate.
But how do you know which combination of factors produce the best conversion rate?
The answer is... with testing!
With testing you can test one headline against another.
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting th
Don't you just hate job interviews? Or perhaps you don't! I know I do. Well, it's not so, much the interview itself as the fear of the unknown questions they have prepared. I bought a book once on how to answer job interview questions and although it was a useful confidence booster, it did little to improve my chances of getting j
The key to a successful landing page is how well it converts website visitors to sales, called the conversion rate.
But how do you know which combination of factors produce the best conversion rate?
The answer is... with testing!
With testing you can test one headline against another.
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting th
Let’s talk about strategy. A lot of companies that we work with spend too much time focusing on tactics and execution and not enough time really determining what their overall strategy is as a business and the impact on spending enough time at the strategic level can really have an stunting impact on a company’s overall ability to ac
With testing you can test one image against another...
With testing you can test one offer against another...
With testing you remove any assumptions on what produces the best results.
How Does It Work...
When you do a test (also known as a split-test) you are splitting the traffic you receive between two separate pages (Page A and Page B), which both look exactly the same but with one difference... it might be a different headline, different images, a different call to action, or anything else.
If a visitor comes to Page A and takes an action, that action is recorded as a conversion for that page. If a visitor takes action on Page B, it is counted as a conversion to Page B. The test is considered successful when enough conversions have been made to make an assumption on which version is the best.
With this new statistical information you now know which of the headlines (or factors) produce the greatest results. You now make this headline the default and then test another factor on the site.
By testing every single factor on your landing pages you take away any guesswork on what to say, how to say it, what images to include and everything else. And within weeks or months you can dramatically increase the conversion rate of your website and massively increase your sales from the same advertising spend.
Testing is the secret of all the most successful marketers (both online and off).
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