Actual for You - Internet and Businesses Online

How To Avoid Nasty Office Politics
Nasty office politics are promoted and reinforced when organizations send the message that backbiting, underhandedness and manipulation are the quickest ways to get ahead. But nasty office politics hurts everyone. It forces people to develop a cover-your-back mentality and resort to deceptive and manipulative behavior. It also fosters a hostile work environment. To avoid engaging in nasty office politics read on:Do not gossip about or bad mouth anyone who works in your organization. Do not criticize co-workers or subordinates in public, even if you belive they deserve it. By criticizing people in public, you humiliate them and make oth

there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....

Professionals in Pink: Corporate Gifts for Women in the Workplace
In 1952, Harry Klemfuss saw the need to recognize secretaries for their hard work and dedication. National Secretary’s Day was created on his notion that secretaries are essential to the corporate world. This unofficial holiday is presently celebrated on the last Wednesday in April. During the 1950s the majority of secretaries in the workplace were women. Since then, National Secretary’s Day has been renamed Administrative Professional’s Day. The name was changed to reflect the progression of women in the workplace and the fact that men have taken on administrative roles as well.Modern corporations are realizing the importance of employe

In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?

First a quick overview as to what the Google Page Rank actually is...

Google Page Rank (or PR as it is often referred to as) is simply an indication of the number of websites that link to a specific website. It also attempts to indicate the quality of those links. PR ranges from 0 to 10 (with 10 being the 'best' PR and 0 being the 'worst'). The vast majority of small business websites will usually find they have a PR of between 0 and 5.

To calculate a particular sites PR, Google uses a fairly complicated algorithm based on the number of web links that it is aware of that link to the site in question. This algorithm will also take into account the PR of the page that is providing the link, thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.

Because of the way in which links from higher PR-ranked sites are considered more important, many people are choosing to buy links from websites with high PR's just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.

Take this example, let's say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don't click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!

Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?

Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so....

Attention Blood Centers! Save More Lives With These 10 Steps!!
Managing numerous successful recruitment campaigns has shown certain factors must be taken into account to achieve the highest level of success. Meet and exceed your blood donor recruitment goals by following these steps:1. STOP LIMITING POTENTIAL FOR SUCCESS. Calling only active donors eliminates a large pool of donors. Seeking to reactivate lapsed donors is critical to execute the most successful campaign.2. STRATEGICALLY PLAN YOUR CAMPAIGN. Different methods are required to attract new donors than to reactivate lapsed donors. Plan on reaching out to lapsed donors at least twice a year.3. CLEANSE YOUR DAT

g the 'best' PR and 0 being the 'worst'). The vast majority of small business websites will usually find they have a PR of between 0 and 5.

Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?

Boat Detailing Tips and Procedures
Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort. Washing and waxing boat trailers is an easy sale. Be sure to offer the boat owner a trailer wax. Let the owner know that a heavily waxed trailer is more rust resistant even when used in salt water. They can wax now or repaint later. To remove rust, brush on two coats of Ospho Acid, available in paint stores and marine supply shops. It will change the chemistry of rusting steel from an active to a passive state and stop rust cold.Washing Fenders, Lines and Shore Power CordsWhen washing lines

d sites are considered more important, many people are choosing to buy links from websites with high PR's just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.

Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?

Email Marketing Tips - The Solution To The Email Deliverability Problem
The state of email deliverability has reached epidemic proportions and gets worse with every passing day. If you run a newsletter or ezine you may have noticed that as many as 60% of recipients are not receiving any emails (depending on which internet service provider most of your leads use) even if your messages have a spam rating of zero.It has now reached the point where as much as 70% of all email messages are spam and 10 out of 12 messages reviewed are considered spam. Its now harder than ever to deliver messages to the main internet service providers.But there is a way to track exactly what is happening to your messages and

ut health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don't click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!

Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?

Time Management-Defining Stupidity
Stupidity: Doing the same thing over and over again and expecting different resultsNo one should be billing themselves as stupid. After all you are operating in a very high-paced world, handling multiple demands on your time, and still producing good work. Yet if you are operating in this mode and are feeling stressed and unproductive because your ToDo list and daily stacks keep growing, then you may be exemplifying that definition.Are you using the same techniques that you used last year and four years ago to manage your phone calls, your email, and your long-term projects? If you are, chances are that i

PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.

Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).

I have read several rumours lately that Google haven't updated PR's for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn't surprise me in the least. PR is easily manipulated (for example by purchasing links as described above) and Google doesn't like to have their calculations or search results manipulated. It stands to reason that they will be looking at ways of preventing this.

So, in summary, is Google Page Rank important to your business?

Well, it is a good indicator of how many other sites link to yours and how important Google considers your site to be BUT I personally don't place too much importance on this statistic and I certainly won't be paying out for a link from a website just because it has a high PR.

As I said above, Google changes it's rules on a regular basis and I see little point in chasing a particular PR on the basis that it might get you higher search engine rankings. If Google do decide to do away with PR, all your work will have been for nothing.

Instead, concentrate on building quality, relevant links from sites that are connected in some way to your own site content. This will ensure that any traffic you receive via these links will at least have an interest in your site. Building links on this basis will automatically increase your PR over time (without the need to pay out for overpriced, irrelevant links). If you do things this way and Google does scrap the PR indicator, it shouldn't affect you in any way and the links you have in place will continue to benefit you.

Remember, in the same way that a low Alexa rating doesn't guarantee traffic or sales, neither does a high PR. Sure a high PR is a 'nice to have' but lots of traffic and high sales is even nicer :-)

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As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

Keep in mind these tips for tracking your business expenses and save time when you prepare your taxes.

When the USA housing boom, suddenly and severely, turned into a bust, many homeowners who had paid more than they could afford for their houses in the hope of turning a quick profit were forced into foreclosure.

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