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Actual for You - Optimizing Online Catalog Copy for the Search Engines
In the past many business opportunity sellers would use industry specific statistics on their Web sites, brochures and even in videos, which they would mail to potential buyers. The Federal Trade Commission looked into this and found that many business opportunity sellers overused these figures to sell their wares.In the future this tactic of using industry statistics may become illegal and considered fraudulent due to a proposed rule that the Federal Trade Commission is considering which would govern business opportunities. In the rule business opportunity sellers would have to prove and have
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways o
Internet Marketers nowadays often get caught up in their business, that they tend to forget the medium they’re employing all along.THE INTERNET.The technical aspect of Internet is just as important as the Marketing (that’s why it’s called Internet marketing in the first place!). If anything needs to grow, if anyone needs to evolve in their progress, a solid foundation is needed to be laid down.Whether you consider yourself to Black hat, Grey hat or White hat, every once and a while, you might ask yourself how the information that is sent by surfing is handl
The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can’t be removed to make more space. That doesn’t leave a lot of room in the product description area, does it? Maybe not, but who said all the copy had to go in the description area? Who said you have to create a site the same way a paper catalog is created?
Sometimes we view our site’s pages with a very narrow vision. This causes us to have an “it’s always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.
Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.
Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descriptions
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways o
Have you ever buy information products from the internet before? If yes, what makes you buy? Is it the sales letter or recommendations from marketers? How many times are you satisfy with the products and how many time are you totally disappointed?However, if you have not bought any information products from the internet before, this could be a challenging task. Why is it so difficult to buy any information products from the internet? If you ever read the various sales letters before, you will know how attention grabbing they are and you will be spoilt with bonuses and money-back guarantee. It
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.
Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.
Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descriptions
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways o
Brochures, broadcast plugs and press releases – don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.Nothing more, nothing less, and certainly not public relations’ Mother strategy which (1), marshalls the resources and action planning needed to alter individual perception leading to changed behaviors among a business, non-profit,or association’s most important outside audiences. And (2), goes on to help a manager persuade those key folks to his or her way of thinking,
Category Pages
What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.
Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.
Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descriptions
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways o
Are you looking to reduce your operational costs in order to stay competitive? If you answered yes to this question . . . you may be an ideal candidate for business process outsourcing.Even though outsourcing is an efficient way to run your operations or even part of it--it may not be for everyone.* You will need to assess the positives and negatives of having a partner overseas.Some of the expected benefits from outsourcing are: * Cost reductions * Improved service quality * Superior competency * Access to leading technology * More freedom to focus on strategic
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descriptions
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways o
It is the often said that ?0.99 no reserve auction are the best way to encourage bids and lead to higher prices. In fact Auctioning4u eBay Drop Off Shop lists most of its items using this pricing strategy. However up to now this theory was more anecdotal than based on actual data.A recent paper by Gillian Ku of London Business School, Starting Low but Ending High: A Reversal of the Anchoring effect in Auctions has investigated the effect of starting price on the final value of online auctions and discovered that it is indeed the case that low starting prices increase ending price. Ku et al have
When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.
Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways of the past. When you do, more customers and higher sales levels are bound to follow.
Karon Thackston © 2004
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