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Actual for You - Over Optimization and the OOP - Does a Penalty Exist?
Over the last year, I've been watching our company growing impressively each and every month, and I realized that as much as the product that we're offering is great, the main reason we're growing that fast is plain and simple: our customers trust us.Trust is a big issue on the web, as people tend to be more skeptical about online companies. So, how can an online merchant increase confidence in his website, and thus
I personally can name tons of other example
One of my clients is a sales training junky.He loves any new close, answer to an objection, or selling shortcut you can give him.He’s also an avid collector of tapes, books, newsletters, and you name it.I shouldn’t complain because he collects my stuff, too, but the last time he came to me for advice, I wanted to set him straight.I told him:“If you’d only PUT INTO PRACTICE a few if the tip
I'm sure you're probably thinking: "prove it". If that's what you're thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:
Over-Optimization penalty because of too much anchor text. You decide that your site is not ranking well. So, you change the navigation on your site so that all the home page links say "keyword keyword home" instead of "home". A few days later you lose your rankings, which is a serious blow to your traffic. Since that was the only thing you changed on your site you change those links to your home page back so it says, "home" instead of "keyword keyword home". BINGO! All of your lost rankings and your lost traffic comes back a few days later.
If that's not proof of an over-optimization penalty then I don't know what is--I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.
I personally can name tons of other examples
So you're looking to make some money and you decide to start selling products. Whether you are trying to sell and earn money online or in a brick in mortar store, it doesn't matter, because what you are about to learn applies to both ways of selling. But as you are about to begin your business venture you come to a seemingly dead end when you realize that you have no products to sell. You don't know where or how to even s
I'm sure you're probably thinking: "prove it". If that's what you're thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:
Over-Optimization penalty because of too much anchor text. You decide that your site is not ranking well. So, you change the navigation on your site so that all the home page links say "keyword keyword home" instead of "home". A few days later you lose your rankings, which is a serious blow to your traffic. Since that was the only thing you changed on your site you change those links to your home page back so it says, "home" instead of "keyword keyword home". BINGO! All of your lost rankings and your lost traffic comes back a few days later.
If that's not proof of an over-optimization penalty then I don't know what is--I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.
I personally can name tons of other example
The right certification trainingTrainings vary a lot when it comes to quality. It's essential to choose your certification training provider based on things such as the quality of materials, trainers' competence and skills, counseling facilities, track record etc. A good trainer is essential because you can learn from his real life's experience.CostUsually, the cost of the training is a big issue for pe
If that's not proof of an over-optimization penalty then I don't know what is--I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.
I personally can name tons of other example
The US Army Corp of Engineers and numerous private companies are still looking for people to help rebuild Iraq's infrastructure. In fact, one Web site currently has four pages of jobs in Iraq. And the pay can be very good. Some civilian contractor jobs start at $80,000. Others pay even more. A truck driver earning $30,000 in the US may be able to get a job in Iraq paying $70,000, $80,000 or even $90,000 a year.Ira
If that's not proof of an over-optimization penalty then I don't know what is--I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.
I personally can name tons of other example
Having a large list of opt-in email subscribers can be one of the best assets in your business. These people are genuinely interested in your website and/or newsletter, and that means that they are all potential customers. However, some people do not utilize their lists the best that they can simply because they do not know what to do. There are things that you can do and maintain that will keep your list interested and gro
I personally can name tons of other examples just like this that prove that there's an OOP.
One more thing--I think that you can over-optimize a web page or site without going as far as actually spamming. In the example above, I truly believe that having too much of the same anchor text isn't spamming, it's just over-optimization. Spamming, in my book, would be something like keyword stuffing or something like repeating a keyword over and over again. Over optimization is different than spamming.
White Hat, Gray Hat, and Black Hat Whether or not you think the OOP (an over-optimization penalty) exists depends on what type of "hat" you wear.
If you're a true "white hat" SEO that won't dare test the limits then you're going to believe that the OOP doesn't exist. After all, you'll never experience any over-optimization penalties because you won't dare do anything that would possibly have a negative effect on search engine rankings.
If you're a true "grey hat" SEO then you've definitely experienced the OOP, just like I've described in a previous post. For example, you've gone
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