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Actual for You - The Overture Keyword Assistant Tool, Highly Inflated Impressions and Phantom Traffic
In today’s world the internet is a must use tool in business 2 business sales prospecting. Think about the time it saves you in finding and gaining up to the minute information on any potential business, organization, and associations. The internet allows you to conduct searches to find businesses, and the names of the people you need to contact to sell your product or service.Your online presence must produce the message and image that your target market will gravitate to and return to time and time and again. Clients are looking for solutions to their problems your site must provide a means to help them find the solutions that they are looking for. Your site must do what it promises to do. In order to please your clients you must “Under promise and over deliver”.Online phone and e-mail directories are another way to find potential clients. Yellow pages.com (www.yellowpages.com), Yahoo! (www.yahoo.com), and WorldPages.com (www.worldpages.com) are three that you can use to find pro
If you are starting a small business or presently operating one, then you know seeking professional advice can cost you a bundle. You already have limited means to get your business going, the added the stress and expense of hiring professional help can sink your business faster than almost anything else. Well, there is good news for the business person who needs help but can’t afford to shell out the dollars to pay for it. The following information will help you uncover some nifty options to point you in the right direction.SCORE – The Service Corp of Retired Executives (SCORE) has been established to help small business owners just like you. As a nonprofit entity recognized by the US Small Business Administration, SCORE consists of successful retired executives who have already been there and done that. Chapters are located all across the country and low cost seminars are helpful too. You can find one to one counseling with a former CEO, a VP of banking, a furniture store owners, etc. So many people v
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I’ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is cur
Time Magazine gave a strong mainstream media endorsement to the proliferation and influence of consumer-generated media when they named 'You' as Person of the Year for 2006. The annual Trust Barometer conducted globally by Edelman also shows that media and 'old-school' authorities have lost ground. We now look to "someone just like me" for Internet marketing strategy information.How does this affect the practice of PR? Since a large part of PR is about reaching people through the media and opinion leaders, and influencing how they perceive and act, this shift in media consumption and influence is the biggest thing to occur in the last 100 years. It changes where the audience is and how to reach them effectively. It is no longer a push, one- way delivery of controlled information. The conversation predicted by the ClueTrain Manifesto in 1999 is now in full cry. Consumers have found the power of voice. Anyone can publish their opinions and they're in control of the content. They read what they want, when
Some companies will sub contract the keyword research to a specialist company and others will tackle it in-house. Regardless of who performs the research, a large number of people will primarily use the information provided by the Overture Keyword Assistant as the foundation of the project. I’ve been of the view for some time that the data Overture provides is often inflated, especially primary keywords. Recently I have been conducting tests to ascertain the accuracy of Overtures data in an effort to prove my suspicions and to see how big the problem is. The results so far are way beyond what I expected.
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is cu
How about that for a sassy little title. Either you are laughing right now…You are confused and want to read more… or you are foaming at the mouth. That’s OK. That’s what I want…Because, I am using my headline to: - Deliver some quality information. - Deliver clicks to my site - Put opt-ins subscribers into my list - Make sales, hand over fist Here’s how you can apply the exact same technique to your marketing effors:1) Start with a headline that grabs the reader. Go to the ‘top articles’ section of this directory and notice the strength of the article titles. Look at great sales pages, and take notes on how they grab your attention and don’t let go until the very end2) Lead in with a first paragraph that the reader simply cannot resist. Once they begin to read the article, they must make it past the first paragraph. Use the first paragraph as a stepping stone to move your reader through the rest of the article.3) Keep the entire articl
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is cu
Salespeople are commonly told to sell “solutions” and “value” rather than just product features. But when the time comes to present their products, they fall back on generic scripts with no direct connection to any specific needs the customer has revealed. The customer winds up in a one-sided conversation, listening to the salesperson present too many low-priority capabilities.What salespeople lack is a structure for presenting products in a way that ties features and benefits directly to the customer’s expressed needs.Lack of structure in a presentation is a prescription for lack of perceived value.There is such a structure—Action Selling’s TFBR method (for Tie-Back, Feature, Benefit, Reaction). It lets you create sales presentations that communicate a compelling reason to move forward by connecting product features to actual needs the customer has already agreed upon. In other words, TFBR provides the answer to, “How do I sell solutions?”Solution: To present your product as a
The SEO Research
Approximately one year ago I set up a new website focused on VoIP phone systems (www.ip-phone-system.co.uk). The website was built to rank highly on Yahoo for the search phrase “Phone System” and a number of other keyword phrases. According to Overture the phrase “phone system” has 350,066 searches performed each month in the UK alone. The website is cu
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are.Here is the cold hard fact: From the time you are born to the time you die, you – regardless of your profession or what you do – are in sales.Appreciate that when a baby cries for the first time for its mother’s milk, he/she is attempting to close the new mom on the importance and benefits of doing what the child wants. In short, the baby is making its very first sale… The sale will be made. There will be plenty more.A child who makes its bed to get a cookie is selling ‘services’ for ‘profit’. In this case, the profit is a cookie. To explain to a teacher, “The dog ate my homework”, is to engage in the daunting task of persuasion. Is it selling? You bet it is.To invite someone to the prom, to ask someone to marry you – to stay married to you – is
With the keyword tool reporting this amount of searches and the websites position, you would expect the site to be receiving a large volume of traffic. But to put it simply, it does not. For example, over the last two months the site has only received three visits from people searching for “phone system”.
This test is not concrete because the majority of searches for phone system could be performed on another engine that Overture pulls its results from like MSN. But you would have to agree that it’s not very likely. Especially when you consider the site ranks in the top three positions for the search phrase “phone system” on MSN.
Overture’s keyword tool pulls its results from a number of sources, Yahoo and MSN being the largest in terms of traffic. The site has a large number of top three listings on apparently high traffic yielding phrases e.g. IP Phone, Business Phone System, Office Phone System etc. yet only receives a very small number of visitor
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