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Actual for You - Mundane into Memorable
Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!C
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical da
Want to drastically cut the workload in your business, reduce the emotional drain to nearly nothing, and inject more pleasure into your work day?Here's a secret -- check your client list.Got customers who often call you in the middle of thenight with emergencies (real or imagined)?Or demand you work every weekend to keep their rocksout of the fire?Or consistently pay late, though th
I’m still surprised more organizations don’t embrace this. It’s not our corporate policy. It violates our company’s handbook. We don’t want to do anything risky.
Come on. That’s garbage!
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical day
More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it’s cool to have the latest and greatest of anything.However, many of these companies fail to recognize the intangible assets. Yes, the tangible assets have been
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical da
Services Commonly Included with Most Dallas Janitorial ServicesAre you a business owner? What about a homeowner? If so, there will come a time when you will likely need assistance. That assistance may essentially be cleaning. When it comes to home cleaning or even office cleaning, many individuals automatically think of a maid service, but a maid service or a cleaning service is not all that you should be looking f
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical da
Metal detectors are used to find hidden metal objects in baggage, soil, or in a person?s body. Using electromagnetic induction principle metal detectors give alarm signals to identify hidden metal objects. Metal detectors are used for various purposes such as security maintenance, item recovery, archaeological exploration, and geological research. Cheap metal detectors are available in hand held, waterproof, and walk throug
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical da
Airport metal detectors are electronic instruments for identifying different types of metal objects. Terrorism, hijacking, and bombings have lead to the installation of airport metal detectors for security reasons. Walk over or hand held models of metal detectors are normally used in airports. Airport metal detectors ensure that no weapons or smuggled goods are brought to the airport premises or into the aircraft.Met
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical day. You interactions with customers, prospects, coworkers. Now think specifically about five mundane moments. List three ways each of those moments could become more memorable. Email me your lists and I’ll compile all the answers for a new article (along with a link to your organization’s website.)
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