Tags |
|
|
Links |
|
|
Actual for You - Why Faceless Technology Requires More Contact
Charities are those organizations that provide a unique or set of unique programs within the community that they serve. Often these services are provided to their clients at no charge or are based on a fee in accordance with their level of income. Examples of some of these services provided by charities include the provision of clothing and food to the homeless, delivery of meals to the senior populati
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what t
I only recently discovered full color business cards. You see, I was trained in a rather conservative company. We were taught that the classic ideas were the best. Business cards should be printed in black or blue ink, should have a simple and elegant design, and should contain all relevant information with a minimal of crowding and clutter. This idea got so ingrained in me that I couldn't even conside
I was in a hotel lobby a few months back and a person shouted my name. I turned around and didn't recognize who the person was. They knew me and my brain churning didn't come up with a name to match the face. As it turned out, I had met this person several times and had lunch with him a few years ago. Yes, it was almost embarrassing; I finally remembered who he was.
Why Customers are Faceless
Customers don't come into our businesses like they used to. They use the internet or the telephone which creates a faceless image of our business. If we want to awaken our brand and image, we must put a face to our business. This can be a picture or a logo creating a brand.
One of the reasons I use my picture in all my selling materials is to create a strong brand image for my clients. I want them to remember me and my company logo. This is my brand. It's important to create brand awareness, so people know what you represent whenever or wherever you meet them.
On a completely separate occasion, 6 months ago, I attended another conference. This time, I had never personally met anyone from this group. None the less, there were several people who walked up to me and introduced themselves. They recognized me from my picture on my website and the company logo on my shirt. Hurrah! I had accomplished my goal of creating a brand.
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what th
What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how close that came to be back in the olden days. Thomas Jefferson once said that all advertising was misrepresenting and lying. He indicated if it were not for the news in the papers the whole thi
Why Customers are Faceless
Customers don't come into our businesses like they used to. They use the internet or the telephone which creates a faceless image of our business. If we want to awaken our brand and image, we must put a face to our business. This can be a picture or a logo creating a brand.
One of the reasons I use my picture in all my selling materials is to create a strong brand image for my clients. I want them to remember me and my company logo. This is my brand. It's important to create brand awareness, so people know what you represent whenever or wherever you meet them.
On a completely separate occasion, 6 months ago, I attended another conference. This time, I had never personally met anyone from this group. None the less, there were several people who walked up to me and introduced themselves. They recognized me from my picture on my website and the company logo on my shirt. Hurrah! I had accomplished my goal of creating a brand.
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what t
Leisure time is more important than ever before. It is increasingly likely that both partners in a household are working full time; commuting adds to the burden of the daily routine, whether to school or to work. There is also the increasing danger of sedentary occupations, producing the demand for active leisure or ‘recreation’. More working time is spent every year sitting in front of a computer term
One of the reasons I use my picture in all my selling materials is to create a strong brand image for my clients. I want them to remember me and my company logo. This is my brand. It's important to create brand awareness, so people know what you represent whenever or wherever you meet them.
On a completely separate occasion, 6 months ago, I attended another conference. This time, I had never personally met anyone from this group. None the less, there were several people who walked up to me and introduced themselves. They recognized me from my picture on my website and the company logo on my shirt. Hurrah! I had accomplished my goal of creating a brand.
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what t
Managing a Six Sigma team is a considerable responsibility. Six Sigma is a team process and requires cooperation at many levels. No one person can manage a Six Sigma project on their own. Just as it is the organization that benefits from Six Sigma, it is the organization that truly manages Six Sigma. Yet, that management must be led by specially trained individuals.Success in managing Six Sigma
On a completely separate occasion, 6 months ago, I attended another conference. This time, I had never personally met anyone from this group. None the less, there were several people who walked up to me and introduced themselves. They recognized me from my picture on my website and the company logo on my shirt. Hurrah! I had accomplished my goal of creating a brand.
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what t
So you’ve decided to hang out your shingle and start your own bookkeeping business. Now the nail-biting begins. How are you going to line up some clients fast?1. Send out a sales letter to new businesses announcing your bookkeeping service. Put together a mailing list using your local Yellow Pages directory or Chamber of Commerce membership list.2. Place a display ad in your local news
Giving Customers a Face for Business
If you and your best customer took the same elevator, would they recognize you and know who you are? Would you know what they looked like?
Unfortunately, many businesses and salespeople are faceless to their best customers. This is a sad commentary when we have so many image branding tools we can use. Image branding technology tools can solve a faceless image. We just need to apply the image and branding technology that reminds our customers who we are. The more consistent and frequent our communications, the deeper we brand our clients with our image.
- Consistently use your logo, brand or photo on all your communications.
- Create a memorable tag line for your service or business and use it consistently.
- Balance your communications, so customers know your voice, image and signature.
It is impossible for us to recognize customers we never meet face to face. This is understandable. However, if they don't recognize us, and they are a top customer, we have an image problem.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/7789/actual4u-Why-Faceless-Technology-Requires-More-Contact.html">Why Faceless Technology Requires More Contact</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/7789/actual4u-Why-Faceless-Technology-Requires-More-Contact.html]Why Faceless Technology Requires More Contact[/url]
Related Articles:
The Future Is Bright For Six Sigma
The Employer's Role in Verifying Employment
Bookmark it:
|