Actual for You - Selling Search Engine Optimisation to Potential Clients: The Do's and Don'ts

A new dawn has arisen, the dot com bubble has burst, competition on the internet has become very fierce and simply having a website “out there” is not going to cut it! Websites and their businesses need to be found and offline marketing is no longer the only option available. Knowing this all to well and what SEO can do for one’s business, it is up to all SEO specialists to spread the word and make businesses see the light. Having said that, what is an SEO specialist to say to a potential client? What words of wisdom can he use to sell SEO to the business leaders? Bear in mind these same business leaders only remember too well the dot com bust and the false hopes and promises that IT would present their company to the world. The point that had been overlooked is that they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don’ts Steal From The Market Leader
Outsmart ThemCategory benefits are a poor substitute for brand meaning and brand definition. It is one of the major pratfalls in brand development and a trap into which many brands fall victim. Defining your brand by such benign promises is a sure fire bet to promote the market leader — not exactly what you have in mind when your goal is to grab market share and outsmart your competition.Look around at the market today and you can see these “benign brands” wallowing in brand failure and falling back on big budget ad spends to steal share. In banking, a service industry, you hear such benign brand claims as friendly, trustworthy, professason we are out there to help website owners take advantage of this.

A new dawn has arisen, the dot com bubble has burst, competition on the internet has become very fierce and simply having a website “out there” is not going to cut it! Websites and their businesses need to be found and offline marketing is no longer the only option available. Knowing this all to well and what SEO can do for one’s business, it is up to all SEO specialists to spread the word and make businesses see the light. Having said that, what is an SEO specialist to say to a potential client? What words of wisdom can he use to sell SEO to the business leaders? Bear in mind these same business leaders only remember too well the dot com bust and the false hopes and promises that IT would present their company to the world. The point that had been overlooked is that they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don’ts Sales Training Fails for a Reason
All pumped up to attend that upcoming sales training workshop? Maybe a little anxious as it's been a while since you took a course. Expecting good things for the coin you are shelling out as the company isn't paying the freight this time around. Perhaps a tad concerned how well you will do, or how tough the content might be to master. Will it be better than the last sales training workshop you attended? Bottom line - will you improve your sales success upon completion?These are common anxieties. You have every reason to wonder about effectiveness. It is not just the financial commitment you or your company is making; it is the time investment as well.I've found and offline marketing is no longer the only option available. Knowing this all to well and what SEO can do for one’s business, it is up to all SEO specialists to spread the word and make businesses see the light. Having said that, what is an SEO specialist to say to a potential client? What words of wisdom can he use to sell SEO to the business leaders? Bear in mind these same business leaders only remember too well the dot com bust and the false hopes and promises that IT would present their company to the world. The point that had been overlooked is that they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don’ts Product Launching on the Internet
Launching a new product has never been easy and the cost to introduce a new product even in a very tight Industry sub-sector can cost tons of money. And yet perhaps there is another way. Consider if you will launching a test market of product on your website to see if it is worthy of a full blown product launch and roll out. Why would you do this?Well it is about the cheapest way to test launch a new product and you can hit your already core loyal customers without making a boo boo in the market place which will be seen by your industry and the industries many analysts as a mistake. After all how can you make a mistake if you put out a few press releases and pumpl client? What words of wisdom can he use to sell SEO to the business leaders? Bear in mind these same business leaders only remember too well the dot com bust and the false hopes and promises that IT would present their company to the world. The point that had been overlooked is that they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don’ts Getting the Raise You Deserve
When was the last time you asked your employer for a raise? People take two roads when it comes to wage increases. They either never ask for a raise and just accept their 2 or 3% annual increase, or wait until they are extremely frustrated and ready to walk out the front door, in which case you’ll probably find yourself back in the employment searching and interview game.Neither of these strategies will get you any closer to the money you want to be making. The secret to getting the raise you deserve is all in the planning you do in advance.Research SalariesResearching average salaries for your industry will give yoat they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don’ts

1. Don’t guarantee top ranks - A big no-no. Many SEO consultants guarantee their clients top rankings in search engines only to later realise that the task is not that simple and might not be achievable for competitive keywords. This often leaves the client frustrated, disappointed and in demand of a refund for their investment.

2. Don’t offer an exact timeframe for results – Achieving top search engine ranks, and search engine optimisation in general, requires a lot of time and in depth work. There is no exact time or way of predicting when a client’s website might hit the free listing top ranks. One thing is for sure, SEO consultants need to emphasise that time, together with quality SEO work, is needed to achieve high rankings.

3. Don’t show any doubt and do your research beforehand – Just like an interview with a prospect employer, be prepared in your first meeting with a client. Do your research, study the company and its website and note its good and bad points. You will be expected to express your views on the client’s website and make a brief analysis. Don’t be afraid to be critical

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