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Actual for You - Prevent Home Page Link Value Leakage
Online moms – Have you ever been driving down the freeway and realized you just passed your exit? Or you went to the computer to look up ‘online moms’ and could not remember what it was you were going to look up?Life as a mom can be that way. We have many things on our minds as well as our little ones demanding our full undivided attention. What ends up happening is our attention is never fully given to one thing. As moms we try to accommodate everyone and everything. Our kids suffer because they don’t feel they are getting “all of us” and we suffer because we aren’t able to find time or energy to get it “all” done. What a frustrating, guilt-infested corner that puts us in!! Wouldn’t it be nice to crawl into bed at night with that comfortable satisfying feeling of knowing the house is clean and all of our ducks
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to conscious
Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility.Email newsletters are fast becoming an integral part of many organisation’s offering to advertisers. With low unit costs, infinite scalability and massive flexibility, sponsors are paying to appear on everything from regular “event updates” through to information-packed newsletters. Historically, the draw back with usi
The problem occurs when search engines spider your site or find it through links that use differing URLs to reach the same page. For example, the following URLs can all represent your home page:
But to the search engine, each of these URLs can represent a different page in your site, each duplicating the same content. This can possibly (though unlikely) trigger serious duplicate content penalties. But the more likely result is that your search engine rankings will suffer, at least initially, until the search engines get around to determining that these are the same page and therefore treat them as such.
The effect on rankings largely stems from your internal linking structure as well as external inbound links. If multiple sites each link to the various "versions" of your home page (though it's really the same page) search engines will view those links as leading to different pages. So if you have ten site's linking to you, you may not get the full benefit of those ten links because they may have been divided between pages. This is why your rankings could suffer.
Google is pretty good about figuring out that these pages are not duplicates, therefore combining the link attribution to your home page. But the other search engines are not and, even with Google, it may take a while. Until that happens, your rankings may remain understated in the search results.
The easiest way to determine if the search engines are finding "multiple" home pages is to run a backward link check. Put in each of the variations and record your numbers. Here is what I found for Pole Position Marketing:
www. polepositionmarketing .com
Google: 1,030
MSN: 10,219
Yahoo: 15,800
www. polepositionmarketing .com/index.php
Google: 1,030
MSN: 3
Yahoo: 51
polepositionmarketing .com
Google: 0
MSN: 10,283
Yahoo: 2
polepositionmarketing .com/index.php
Google: 0
MSN: 3
Yahoo: 0
You'll notice that Google records the same number of links for the first two URLs recorded. This is because Google has already determined that these are the same. Take out the 'www.' and you'll see that Google records zero links. I forced this to happen intentionally. I'll explain that in a bit.
Let's look at MSN. It appears that MSN records the www. and non-www. version of the home page as almost the same, but separately from the index.php versions. Only a few links are pointed to the index.php page and I'm able to click in from the link check results page to find out why. It looks like MSN found one other website linking to that page and then some internal site pages link to my index.php. I thought I had eliminated all links to my index.php page but it looks like I missed a few. I'll fix them now and explain what I did in a bit as well.
Yahoo appears to be the worse offender in treating home pages as duplicates. Every variation results in a different number, though it's comforting that the non www. .index.php shows a zero as expected. As for the others, these are linking issues that I can resolve on my end and then just wait for the search engine to catch up.
Implementing a Solution
On most servers, the solution to the www. versus non www. issue can be resolved by adding a piece of code to your .htaccess file. It's best to consult with your web host before editing this file unless you know what you're doing. Making incorrect changes here can cause your site to crash. Here is what we added:
RewriteEngine On RewriteCond %{HTTP_HOST} ^polepositionmarketing .com RewriteRule (.*) http://www. polepositionmarketing .com/$1 [R=301,L]
What this does is restrict the search engine, and the user’s access to the www. version of my site. In fact, this not only takes care of the home page but all other pages on the site as well. Give it a try; try to access polepositionmarketing.com/about-us.php. See what happens? You're automatically redirected to www.polepositionmarketing .com/about-us.php. The search engines are redirected too. In fact, this tells them that the non www. version doesn't even exist, which is what we want, and what causes the backlinks to report as zero.
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to consciousl
We are an online provider of a huge selection of electronics, jewelry, home decor, housewares, sports, auto parts, office supplies, and much more for a fast growing number of customers. We have built a solid reputation as a reliable, efficient and dependable business, offering our clients enormous variety of products at rock bottom prices.As we offer a truly unique range of branded items at unbeatable prices, our services are unsurpassed by other players who simply can not compete with us. We make it easy for you to browse our products, place orders and benefit from our quality services.And to ensure that we always provide you with a unique choice of products at competitive prices, we will continually enrich our inventory and provide you with quality products at the best price.Our extensive inventory, sup
Google is pretty good about figuring out that these pages are not duplicates, therefore combining the link attribution to your home page. But the other search engines are not and, even with Google, it may take a while. Until that happens, your rankings may remain understated in the search results.
The easiest way to determine if the search engines are finding "multiple" home pages is to run a backward link check. Put in each of the variations and record your numbers. Here is what I found for Pole Position Marketing:
www. polepositionmarketing .com
Google: 1,030
MSN: 10,219
Yahoo: 15,800
www. polepositionmarketing .com/index.php
Google: 1,030
MSN: 3
Yahoo: 51
polepositionmarketing .com
Google: 0
MSN: 10,283
Yahoo: 2
polepositionmarketing .com/index.php
Google: 0
MSN: 3
Yahoo: 0
You'll notice that Google records the same number of links for the first two URLs recorded. This is because Google has already determined that these are the same. Take out the 'www.' and you'll see that Google records zero links. I forced this to happen intentionally. I'll explain that in a bit.
Let's look at MSN. It appears that MSN records the www. and non-www. version of the home page as almost the same, but separately from the index.php versions. Only a few links are pointed to the index.php page and I'm able to click in from the link check results page to find out why. It looks like MSN found one other website linking to that page and then some internal site pages link to my index.php. I thought I had eliminated all links to my index.php page but it looks like I missed a few. I'll fix them now and explain what I did in a bit as well.
Yahoo appears to be the worse offender in treating home pages as duplicates. Every variation results in a different number, though it's comforting that the non www. .index.php shows a zero as expected. As for the others, these are linking issues that I can resolve on my end and then just wait for the search engine to catch up.
Implementing a Solution
On most servers, the solution to the www. versus non www. issue can be resolved by adding a piece of code to your .htaccess file. It's best to consult with your web host before editing this file unless you know what you're doing. Making incorrect changes here can cause your site to crash. Here is what we added:
RewriteEngine On RewriteCond %{HTTP_HOST} ^polepositionmarketing .com RewriteRule (.*) http://www. polepositionmarketing .com/$1 [R=301,L]
What this does is restrict the search engine, and the user’s access to the www. version of my site. In fact, this not only takes care of the home page but all other pages on the site as well. Give it a try; try to access polepositionmarketing.com/about-us.php. See what happens? You're automatically redirected to www.polepositionmarketing .com/about-us.php. The search engines are redirected too. In fact, this tells them that the non www. version doesn't even exist, which is what we want, and what causes the backlinks to report as zero.
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to conscious
Remember that last really bad sales presentation you made? You remember it: you lost focus; you weren’t prepared to overcome objections. When you asked for the business – if you asked for it at all – you sounded stilted and forced. And naturally, you didn’t get the business.There’s an easier way. Create a planned presentation. This process works well whether you make your presentations face to face or over the telephone. Many people leave the mechanics of getting sales up to chance. “Make a few calls”, “ask for the business” we’re told. But how should we ask? What should we ask? It often feels as though a sales call is a black hole.Just as we write out our business plan we must take the same effort to create a sales presentation. Doing this is more than just outlining your conversation points
www. polepositionmarketing .com/index.php
Google: 1,030
MSN: 3
Yahoo: 51
polepositionmarketing .com
Google: 0
MSN: 10,283
Yahoo: 2
polepositionmarketing .com/index.php
Google: 0
MSN: 3
Yahoo: 0
You'll notice that Google records the same number of links for the first two URLs recorded. This is because Google has already determined that these are the same. Take out the 'www.' and you'll see that Google records zero links. I forced this to happen intentionally. I'll explain that in a bit.
Let's look at MSN. It appears that MSN records the www. and non-www. version of the home page as almost the same, but separately from the index.php versions. Only a few links are pointed to the index.php page and I'm able to click in from the link check results page to find out why. It looks like MSN found one other website linking to that page and then some internal site pages link to my index.php. I thought I had eliminated all links to my index.php page but it looks like I missed a few. I'll fix them now and explain what I did in a bit as well.
Yahoo appears to be the worse offender in treating home pages as duplicates. Every variation results in a different number, though it's comforting that the non www. .index.php shows a zero as expected. As for the others, these are linking issues that I can resolve on my end and then just wait for the search engine to catch up.
Implementing a Solution
On most servers, the solution to the www. versus non www. issue can be resolved by adding a piece of code to your .htaccess file. It's best to consult with your web host before editing this file unless you know what you're doing. Making incorrect changes here can cause your site to crash. Here is what we added:
RewriteEngine On RewriteCond %{HTTP_HOST} ^polepositionmarketing .com RewriteRule (.*) http://www. polepositionmarketing .com/$1 [R=301,L]
What this does is restrict the search engine, and the user’s access to the www. version of my site. In fact, this not only takes care of the home page but all other pages on the site as well. Give it a try; try to access polepositionmarketing.com/about-us.php. See what happens? You're automatically redirected to www.polepositionmarketing .com/about-us.php. The search engines are redirected too. In fact, this tells them that the non www. version doesn't even exist, which is what we want, and what causes the backlinks to report as zero.
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to conscious
In today’s online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web. It’s a brand new way of reaching out to your users and subscribers without the fear of getting flamed or being slammed of illegal mailing.RSS has almost become like an important accessory for content oriented websites. No wonder it has become one of the fastest growing publishing standards on the web.Since publishers can easily make their content syndicated through RSS and thus drive more targeted traffic to their website or blog.Here are the top 7 reasons why your business should use RSS:1. Improve Search Engine Ranking
Yahoo appears to be the worse offender in treating home pages as duplicates. Every variation results in a different number, though it's comforting that the non www. .index.php shows a zero as expected. As for the others, these are linking issues that I can resolve on my end and then just wait for the search engine to catch up.
Implementing a Solution
On most servers, the solution to the www. versus non www. issue can be resolved by adding a piece of code to your .htaccess file. It's best to consult with your web host before editing this file unless you know what you're doing. Making incorrect changes here can cause your site to crash. Here is what we added:
RewriteEngine On RewriteCond %{HTTP_HOST} ^polepositionmarketing .com RewriteRule (.*) http://www. polepositionmarketing .com/$1 [R=301,L]
What this does is restrict the search engine, and the user’s access to the www. version of my site. In fact, this not only takes care of the home page but all other pages on the site as well. Give it a try; try to access polepositionmarketing.com/about-us.php. See what happens? You're automatically redirected to www.polepositionmarketing .com/about-us.php. The search engines are redirected too. In fact, this tells them that the non www. version doesn't even exist, which is what we want, and what causes the backlinks to report as zero.
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to conscious
Through out the world stay-at-home moms like Joanne Jordan are spending a lot of their day playing with her son, preparing his meals and giving him his afternoon sleep.How ever Mrs. Jordan is among a new breed of moms and Dads who although have stayed home to have quality time with their children but also earn an income too. She is an independent home business owner and receives over 70 different affiliate and commission checks monthly from a variety of employers and companies.She finds the time to do all while her child is sleeping or watching TV. She also gets to do more when her husband returns from work. As many of them residual in nature that is work that is done once yet she continues to keep on earning for her previous efforts her workload is actually decreasing well her income increases.Technology
While this doesn't prevent people from linking to yoursite.com in favor of www.yoursite.com, it does let the search engine know that they really meant to link to the "correct" version: www. yoursite .com.
As for the index.html (or in my case index.php) page, this largely can be fixed by how you manage your own internal linking. The solution is to make sure that all of your internal site links to your home page simply point to http://www. site .com as opposed to http://www. site .com/index.htm. When using WYSIWYG (what you see is what you get) HTML editors such as DreamWeaver or FrontPage, its quite common to attach your links to the .html page. You'll have to consciously remember not to do that. If you use absolute links you need the full URL as shown above. If you use relative links then to link to your home page you want to us "/" rather than index.html. That will do the trick.
The effect of this is to 1) not provide an index.html version of the page that is spiderable by the search engines, and 2) not provide that option for other sites to use in their link. The page www. yoursite .com/index.html will still be accessible on the server, but if you have no links to that page, users will never find it. In fact, they won't know whether your home page is index.html, index.php or homepage.html. That really leaves them only one option for the link with is www. yoursite .com.
Implementing these settings provides a means to avoid duplication issues or waiting for search engines to resolve the variations, while also allowing you to capture the full link value of every link to your home page. It's a small amount of work for a big payoff in the long run.
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