While they aren’t looking for rocks, I’ve found that business owners and managers have the same challenge looking for the right designer for their company. And like me when I was young, when they find something they think is valuable, they often have no way of knowing how valuable the rock, or in this case the designer really is.

The big challenge for business owners is how to evaluate if they’ve made a good choice when it comes to hiring a designer – how can they tell if they’ve picked up a gold nugget or a lump of coal. I am going to share with you 5 quick things you’ll eventually think and feel that indicate you made the right choice in hiring your designer. You might not say these out loud, but over the course of working with the designer you’ll begin to feel them:

1. You’ll feel you’re important to the designer not just as an account but also as a person. Rather than just being someone who just sells to you, you’ll feel the designer cares about you and your business, and that she/he is building a relationship with you rather than making a sale.
2. You’ll feel you have a partner who can help you with all of your marketing, advertising and design. Instead of feeling you have to know it all and do it all yourself, you’ll feel that you have an honest, expert who’s on your side and dedicated to helping you succeed.
3. You’ll feel comfortable communicating with your designer, that she/he is really listening to what you have to say and eager to provide helpful feedback and insight. You’ll feel energized and excited about your business and your business’ future, and talking and strategizing with your designer will be something you enjoy.
4. You’ll feel confident that you’ll never waste money on design projects that won’t produce a good result for you and your company. You’ll begin to feel that you’re under the protection of the designer and that she/he will provide you with advice on which marketing and advertising projects will give you the best return for your money.
5. You’ll feel that you have a professional resource to always advise you when you are confused or wondering about your marketing, advertising and design. For example: where to advertise, how to identify your target market, how to analyze your compet
   Radio Advertising Commandments - Part 2
   In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer first and try to match the music, but it's a lot smoother when you pick the right music from the get-go.What I typically do is run a few different trac
   r their company. And like me when I was young, when they find something they think is valuable, they often have no way of knowing how valuable the rock, or in this case the designer really is.

   The big challenge for business owners is how to evaluate if they’ve made a good choice when it comes to hiring a designer – how can they tell if they’ve picked up a gold nugget or a lump of coal. I am going to share with you 5 quick things you’ll eventually think and feel that indicate you made the right choice in hiring your designer. You might not say these out loud, but over the course of working with the designer you’ll begin to feel them:

   1. You’ll feel you’re important to the designer not just as an account but also as a person. Rather than just being someone who just sells to you, you’ll feel the designer cares about you and your business, and that she/he is building a relationship with you rather than making a sale.
   2. You’ll feel you have a partner who can help you with all of your marketing, advertising and design. Instead of feeling you have to know it all and do it all yourself, you’ll feel that you have an honest, expert who’s on your side and dedicated to helping you succeed.
   3. You’ll feel comfortable communicating with your designer, that she/he is really listening to what you have to say and eager to provide helpful feedback and insight. You’ll feel energized and excited about your business and your business’ future, and talking and strategizing with your designer will be something you enjoy.
   4. You’ll feel confident that you’ll never waste money on design projects that won’t produce a good result for you and your company. You’ll begin to feel that you’re under the protection of the designer and that she/he will provide you with advice on which marketing and advertising projects will give you the best return for your money.
   5. You’ll feel that you have a professional resource to always advise you when you are confused or wondering about your marketing, advertising and design. For example: where to advertise, how to identify your target market, how to analyze your compe
      Choosing The Right Printed Mug For Your Clients
      If your business has made the decision to invest in promotional printed mugs as advertising, it’s worth taking the time to determine the best one for a particular customer base. With so many models available, you will be sure to find more than one that meet your business and customer needs, as well as your budget.Since your company name, logo or motto can be reproduced on almost any material chosen for your mug, the first factor to consider is the use of color. If yo
      r the course of working with the designer you’ll begin to feel them:

      1. You’ll feel you’re important to the designer not just as an account but also as a person. Rather than just being someone who just sells to you, you’ll feel the designer cares about you and your business, and that she/he is building a relationship with you rather than making a sale.
      2. You’ll feel you have a partner who can help you with all of your marketing, advertising and design. Instead of feeling you have to know it all and do it all yourself, you’ll feel that you have an honest, expert who’s on your side and dedicated to helping you succeed.
      3. You’ll feel comfortable communicating with your designer, that she/he is really listening to what you have to say and eager to provide helpful feedback and insight. You’ll feel energized and excited about your business and your business’ future, and talking and strategizing with your designer will be something you enjoy.
      4. You’ll feel confident that you’ll never waste money on design projects that won’t produce a good result for you and your company. You’ll begin to feel that you’re under the protection of the designer and that she/he will provide you with advice on which marketing and advertising projects will give you the best return for your money.
      5. You’ll feel that you have a professional resource to always advise you when you are confused or wondering about your marketing, advertising and design. For example: where to advertise, how to identify your target market, how to analyze your compe
         The Importance of Good Wheel Castors for Office Chairs
         There are many features that an office chair should possess to ensure that it is a high quality product. These features will allow a good office chair to withstand intensive use, provide comfort to its user, prevent serious injury, and contribute to overall office productivity. Most important, proper ergonomic design is essential in providing adequate back support and helping to alleviate the discomfort that is often associated with being seated for a prolonged amount of ti
         do it all yourself, you’ll feel that you have an honest, expert who’s on your side and dedicated to helping you succeed.
      6. You’ll feel comfortable communicating with your designer, that she/he is really listening to what you have to say and eager to provide helpful feedback and insight. You’ll feel energized and excited about your business and your business’ future, and talking and strategizing with your designer will be something you enjoy.
      7. You’ll feel confident that you’ll never waste money on design projects that won’t produce a good result for you and your company. You’ll begin to feel that you’re under the protection of the designer and that she/he will provide you with advice on which marketing and advertising projects will give you the best return for your money.
      8. You’ll feel that you have a professional resource to always advise you when you are confused or wondering about your marketing, advertising and design. For example: where to advertise, how to identify your target market, how to analyze your compe
         Hiring - Communicating in the Age of Interaction
         Interaction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supplementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the kind of communication that focuses on the
         n projects that won’t produce a good result for you and your company. You’ll begin to feel that you’re under the protection of the designer and that she/he will provide you with advice on which marketing and advertising projects will give you the best return for your money.
      9. You’ll feel that you have a professional resource to always advise you when you are confused or wondering about your marketing, advertising and design. For example: where to advertise, how to identify your target market, how to analyze your competition, which web hosting plan is best and if you should or shouldn’t invest in search engine optimization – the list goes on and on. You’re going to feel, unlike your competitors that you’ve got someone who’s got inside information that will help you gain a competitive edge.

      This of course isn’t an exhaustive list, but I am hoping you start to see what you should expect out of your designer, and you’ll now feel more comfortable and confident when it comes time for you to select one to work with your business. If you’ve hired someone and you already feel these bullet points I’ve listed above – pat yourself on the back, you’ve found a good designer. If you’ve hired someone and you don’t feel these five bullet points listed above. Well, I’d give you the same advice my parents game me about the rocks I thought were gold, “Throw them back and keep looking”.