Tags |
|
|
Links |
|
|
Actual for You - How to Escape the Normality Trap
Art logo designs are the most amusing kind of logos. They are colorful and have amazing designs pertaining to their industry. This fact cannot be denied that logo designs are a part of the company. So much that they become the recognition of your company. Every industry has certain special attributes which they tend to highlight in their advertising materials. For instance, health club logo designs display dumbbells whereas a fashion logo would display dresses or accessories rela
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consisten
I have to admit I was surprised by his answer.Let me explain.Yesterday I was reading one of my favorite magazines, Business 2.0, and there was a story I wanted to read on page 88.But I didn't go right there, I started at page 1 and, by the time I got to page 88, I was ready for some great success tips.And I got them.2 things specifically stood out in my mind to share with you.They had an interview with Jim Clark.Jim Clark became a
Not anymore, at least.
Fifty years ago? Maybe.
But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!
Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.
Here’s why this is happening:
1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.
Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...
You get the point.
LESSON LEARNED: if everyone else is yelling, you must yell louder.
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistent
Whether you are a high flying executive or an office junior, it is hard for relationship breakdown at home not to affect performance at work. Indeed many career-minded people find themselves in the sudden and unenviable position of being home alone. Something which most men, in my experience as a coach and matchmaker, are not very good at.Preferring to spend as little time at home as possible, some seek solace by working long hours and avoiding the pain of coming back to
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.
Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...
You get the point.
LESSON LEARNED: if everyone else is yelling, you must yell louder.
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consisten
Binders are perfect presentation solutions. They organize loose papers and help give a more professional impression for presentations. They have been around since the later half of 19th century. However, since 1954 the American thermoplastic industry pioneered manufacturing and custom printing of these loose-leaf products.Binders are available in a gamut of types, styles, sizes, colors and capacities. You can pick and choose the one that best suits your requirements. Add t
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.
Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...
You get the point.
LESSON LEARNED: if everyone else is yelling, you must yell louder.
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consisten
Is it possible to perform a free background check on an individual, using the Web?The information sought might include any previous employment, any criminal history, and an individual’s credit rating.As is becoming well-known, some online businesses have recently come into being in the US which purchase public record data, and then resell it. The service offered is often intended to help people locate lost friends or relatives, but often background checks, using th
Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...
You get the point.
LESSON LEARNED: if everyone else is yelling, you must yell louder.
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consisten
Many, perhaps, shy away from the sometimes complicated processes involved in printing. It seems that this branch of knowledge, which has taken its roots way, way back in history, is too much of a mystery that only a few dare know and comprehend. Even in this day in age, not too many people know about the wheels that turn to produce our daily newspapers, monthly glossies and even the handy-dandy business card.So what exactly do you need to know about printing? How will you
How to Escape the Normality Trap
Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.
But, just remember these two things:
1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.
HERE’S THE GOOD NEWS: the world is dying for uniqueness.
HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.
To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, businesses cards, conversations, websites, blogs and promotional materials...
...into distinctive, approachable, word-of-mouth worthy GOLD MINES.
As a result,
Instead of being Some Guy, you become That Guy.
Instead of searching for customers, you attract and cultivate fans.
Instead of trying to sell, you enable people to buy.
And that’s when THEY start coming to YOU.
They = new clients.
They = the media.
They = people who want to help.
They = opportunities you never would have expected.
So. Still thinking about being normal?
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/7677/actual4u-How-to-Escape-the-Normality-Trap.html">How to Escape the Normality Trap</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/7677/actual4u-How-to-Escape-the-Normality-Trap.html]How to Escape the Normality Trap[/url]
Related Articles:
Identity Theft - Is Your Business At Risk?
3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
Bookmark it:
|