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  • Actual for You - SEO Job Interview: Ten Tips For Corporate Search Engine Optimization Jobs Search

    10 Tips to Resign from Your Job With Pride and Professionalism
    While some employees fear lay-offs, often my clients find themselves in the happy position of accepting a new job and saying good-by to a current employer. Surprisingly, many admit they’re nervous about telling a current boss they’re leaving.And if you've held the same job for a long time, you may be wondering how to resign gracefully yet still protect your own longer-term career interests.1. Give the exact amount of notice required by your company policy – and no more. Every so often someone feels sorry for the company, so they st
    altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide

    What Are The Advantages Of E-learning For Small Businesses
    Growing Importance of E-learning:There is no doubt about the fact that there are several advantages of E-learning for small businesses. This is because this is the age of the Internet and also because of growing competition among businesses. The importance of E-learning can be understood by the fact that many businesses and institutes today want to provide online learning for their employees. According to a recent estimate, the worldwide E-learning market is expected to triple in the next three years, reaching $21 billion.More Beneficial For Small Businesses
    Over the past year I've interviewed for a half dozen SEO jobs at substantial companies where they've decided to stop out-sourcing and bring the SEO position in-house. While I have not yet decided to take any of those jobs, I have noticed some things that may prove enlightening to anyone considering making the move to corporate SEO.

    1) If contacted by a headhunter or recruiter attempting to "Qualify" you for the SEO position interview, be patient and realize that you'll often be explaining SEO to them as they may only have a passing understanding of SEO beyond the job description provided to them. The may have a short list of our industry buzzwords in front of them.

    2) If the company interviewer or human resources director doesn't understand SEO and has that same list of SEO buzzwords in front of them - be patient as well. The reason they are hiring an SEO is because they need your expertise. Just realize it will be about personalities at that point and not about your qualifications. Discuss your SEO successes, point to client web sites and searches to show current positions for that client's keyword phrases.

    3) If the company you'll be working for has a home page that is a flash movie which starts playing music immediately, includes the word "Enter" or has a 30 segment image slice, politely decline the interview. You'll never convince them that text is what gets them good search engine ranking. (Art, music, video, television or radio related sites rarely include transcripts of programs, song lyrics or text reviews and text is rare for the visual, audio and video creatives.)

    4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.

    5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.

    6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of Product Mgmt, Search."

    7) If the job description puts the position in the IT department, look out! They'll expect an automated and programmatic solution to SEO. Automated keyword extraction tools, which take keywords from body text and insert them into Title Tags, may be in your future. You'll inevitably spend your time debugging scripts so they don't insert stop words into those tags, rather than actually writing effective tags or training content management staff to do so.

    8) If you are asked if you have experience with one particular content management platform, run - unless you are certain their CMS platform allows for manual editing of Title tags, metadata, and embedded links in body text - and that system allows for CSS attributes that can be altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide

    For Freelancing to Equal Freedom, Choices are Required
    The U.S. Department of Labor estimates that 8.5 million people identify themselves as consultants or freelance workers -- and other sources have that number as high as 30 million, and growing. One aspect of freelance work that many people underestimate is the amazing number of things that can surface preventing you from working productively. Another is your own fears, bad habits, and neuroses staring you boldly in the face with fewer people to project blame upon (like your former co-workers, boss, customers).Almost twenty years ago, when I first started my career
    front of them - be patient as well. The reason they are hiring an SEO is because they need your expertise. Just realize it will be about personalities at that point and not about your qualifications. Discuss your SEO successes, point to client web sites and searches to show current positions for that client's keyword phrases.

    3) If the company you'll be working for has a home page that is a flash movie which starts playing music immediately, includes the word "Enter" or has a 30 segment image slice, politely decline the interview. You'll never convince them that text is what gets them good search engine ranking. (Art, music, video, television or radio related sites rarely include transcripts of programs, song lyrics or text reviews and text is rare for the visual, audio and video creatives.)

    4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.

    5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.

    6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of Product Mgmt, Search."

    7) If the job description puts the position in the IT department, look out! They'll expect an automated and programmatic solution to SEO. Automated keyword extraction tools, which take keywords from body text and insert them into Title Tags, may be in your future. You'll inevitably spend your time debugging scripts so they don't insert stop words into those tags, rather than actually writing effective tags or training content management staff to do so.

    8) If you are asked if you have experience with one particular content management platform, run - unless you are certain their CMS platform allows for manual editing of Title tags, metadata, and embedded links in body text - and that system allows for CSS attributes that can be altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide

    Type-in Domains - Targeted Traffic Out Of Thin Air
    Traffic is the lifeblood of the internet. Websites need traffic to survive. Sites that can attract visitors who are interested in their offerings thrive and grow. Those that don't fade into obscurity in the space of a few weeks.Wise webmasters know that they need to take action to draw in visitors. They might try a number of different approaches, for example: Advertise in the media Implement search engine optimisation techniques Acquire links from third-party sites Pay affiliates to find visitors for them >

    4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.

    5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.

    6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of Product Mgmt, Search."

    7) If the job description puts the position in the IT department, look out! They'll expect an automated and programmatic solution to SEO. Automated keyword extraction tools, which take keywords from body text and insert them into Title Tags, may be in your future. You'll inevitably spend your time debugging scripts so they don't insert stop words into those tags, rather than actually writing effective tags or training content management staff to do so.

    8) If you are asked if you have experience with one particular content management platform, run - unless you are certain their CMS platform allows for manual editing of Title tags, metadata, and embedded links in body text - and that system allows for CSS attributes that can be altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide

    Preparing for Your Own Hurricane Katrina
    Disaster struck the southern United States in August, 2005 as Hurricane Katrina did major damage to New Orleans and southern parts of Louisiana, Mississippi and Alabama. We don’t yet understand the full impact of the storm in terms of lives lost, families disrupted, and the impact on the American and global economies. But we know that a key part of our responsibility as executives and managers is to anticipate disastrous events like Katrina and be ready for them. Here are some of the things I’ve observed about the Katrina experience that are applicable to the business
    he company org charts like, "Director of Product Mgmt, Search."

    7) If the job description puts the position in the IT department, look out! They'll expect an automated and programmatic solution to SEO. Automated keyword extraction tools, which take keywords from body text and insert them into Title Tags, may be in your future. You'll inevitably spend your time debugging scripts so they don't insert stop words into those tags, rather than actually writing effective tags or training content management staff to do so.

    8) If you are asked if you have experience with one particular content management platform, run - unless you are certain their CMS platform allows for manual editing of Title tags, metadata, and embedded links in body text - and that system allows for CSS attributes that can be altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide

    How To Hire Creative Employees - but Only if you Really Need Them!
    Creativity in companies has resulted in innovative breakthroughs that vastly improve people’s lives while growing business profits.1st Example: Airports became a lot busier after someone created airplanes. Before that, people just sat around airports reading newspapers while drinking coffee and wondering how they could travel to another city.2nd Example: Bowling became much more popular after some creative soul came up with the idea of putting pins at the end of the alley. Previously, bowlers became bored just rolling the ball down the bowling alley.
    altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.

    9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.

    10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide the same data, and export the same Excel or CSV reports. The only difference is the login username and passwords and internal navigation.

    Hundreds of substantial companies are hiring in-house SEO and PPC managers to do their search engine optimization as the position continues to prove its value to corporate search rankings. I'm continuing to interview companies until I find the right corporate SEO position for me. If you get the job and any of my observations here helped you in your SEO job interview, how about a link to my site from your corporate home page? ;-)

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