Tags |
|
|
Links |
|
|
Actual for You - Does Your Brand Pass the KISS Test?
If there is one skill that can get you far in life no matter what it is you wish to achieve or better yourself at, it's the skill of being able to communicate efficiently. It don't matter whether you wish to get ahead in the business world or develop a lasting and meaningful relationship; good communicati
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, f
Stationery Supplies refers to all those items of stationery that could be used in business, office, home or school. To cater to such a vast segment of customers, shops selling these Stationery Supplies need a large assortment of items to be readily available with them. At times, the stationery suppliers even tend t
No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mere seconds. If you find yourself having to over educate your audience, that's a sure sign that your brand has not passed the K.I.S.S. test.
The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.
To ensure that your tripod is well balanced on all sides, check for the following brand elements:
1. What you do
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'
3. How you're different from your competition
The three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, f
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without
The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.
To ensure that your tripod is well balanced on all sides, check for the following brand elements:
1. What you do
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'
3. How you're different from your competition
The three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, f
Throughout our careers we are all required to attend conferences, industry meetings, retreats, strategic off-site meetings. These events are all called different names but the idea is the same – you need to be away from your home or office for a period of time. To ensure this is a productive activity for you I have
How are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:
"I'm in real estate"
"I'm a Life Coach"
"I sell skincare"
"I'm in sales"
You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!
2. How you create value for others
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'
3. How you're different from your competition
The three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, f
With Citibank being such a popular credit card issuer, many people are in demand for the new cards from this bank. In this article, we’ll be discussing the various new cards offered by Citibank. APRs and rewards will be discussed so you can decide which Citibank credit cards are right for you.CitiGold AAdvan
When you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'
3. How you're different from your competition
The three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, f
While I was driving to work this morning I was stuck in traffic. Even worse, I was stuck in traffic behind a bus. I hate traffic jams and I hated being behind buses in traffic jams. When behind a bus, your vision is restricted; you cannot see beyond the bus. So you have to look at it. And, you are forced to look at
When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, flyers, internal brand systems, everything!) and you're on you're way to being a KISS-able brand.
© 2006 - Liz Pabon. All rights reserved.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/7624/actual4u-Does-Your-Brand-Pass-the-KISS-Test.html">Does Your Brand Pass the KISS Test?</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/7624/actual4u-Does-Your-Brand-Pass-the-KISS-Test.html]Does Your Brand Pass the KISS Test?[/url]
Related Articles:
Winning With Diversity - The Next Phase
Growing Your Business With Marketing Gifts
The Automotive Industry, Interactive Games & Advertising
Bookmark it:
|