e page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google begSo you want to get to the top of Google? Not so easy is it? Especially if you’re competing against several million pages. They’re already established, indexed and ranked; just how can you squeeze your way in and get to the top?

Well, it is possible and quickly. But to achieve this you have to think like Google. This multibillion dollar search engine survives only because it delivers what people want. If it serves up rubbish, people will leave Google in their droves and their multibillion dollar income will take a nosedive. So everything Google does is centred on one thing – delivering at the top of the search results the pages most closely connected with the keywords you type in.

Various tests I’ve conducted prove that the single most important thing that Google uses to judge a page is the “title tag”. That’s the white text that sits in the dark border at the very top of the screen, above the menu bar in your browser window. Many people ignore this – lots of web sites simply say something like “home page”. In tests it’s apparent that Google places considerable weight on the title tag. This tag is inserted into the code of the web page in the “behind the scenes” section known as the “header”. What you need to put in this area are the keywords you want to be found for. But crucially, those keywords need to be right at the start. The nearer the front of the title tag, the more important the page is viewed by Google. That means if you have several keywords you are targeting – and you will probably have hundreds – you need separate pages with individual title tags that are specific to each keyword.

But Google’s attempts to deliver good material to its users don’t stop with the title tag. One thing that research continues to find about search engine users is the fact that they want fresh content. They don’t want to be faced with a web site that was last updated in 1997. Nor do they want to see the same, tired old list they saw last time they searched on a keyword. Consequently, Google is always on the lookout for new content for a keyword. And in the past few years it has stumbled upon a fantastically easy way of doing that – blogs.

Blogs contain the date within the text of the page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google bega

es is centred on one thing – delivering at the top of the search results the pages most closely connected with the keywords you type in.

Various tests I’ve conducted prove that the single most important thing that Google uses to judge a page is the “title tag”. That’s the white text that sits in the dark border at the very top of the screen, above the menu bar in your browser window. Many people ignore this – lots of web sites simply say something like “home page”. In tests it’s apparent that Google places considerable weight on the title tag. This tag is inserted into the code of the web page in the “behind the scenes” section known as the “header”. What you need to put in this area are the keywords you want to be found for. But crucially, those keywords need to be right at the start. The nearer the front of the title tag, the more important the page is viewed by Google. That means if you have several keywords you are targeting – and you will probably have hundreds – you need separate pages with individual title tags that are specific to each keyword.

But Google’s attempts to deliver good material to its users don’t stop with the title tag. One thing that research continues to find about search engine users is the fact that they want fresh content. They don’t want to be faced with a web site that was last updated in 1997. Nor do they want to see the same, tired old list they saw last time they searched on a keyword. Consequently, Google is always on the lookout for new content for a keyword. And in the past few years it has stumbled upon a fantastically easy way of doing that – blogs.

Blogs contain the date within the text of the page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google beg

is tag is inserted into the code of the web page in the “behind the scenes” section known as the “header”. What you need to put in this area are the keywords you want to be found for. But crucially, those keywords need to be right at the start. The nearer the front of the title tag, the more important the page is viewed by Google. That means if you have several keywords you are targeting – and you will probably have hundreds – you need separate pages with individual title tags that are specific to each keyword.

But Google’s attempts to deliver good material to its users don’t stop with the title tag. One thing that research continues to find about search engine users is the fact that they want fresh content. They don’t want to be faced with a web site that was last updated in 1997. Nor do they want to see the same, tired old list they saw last time they searched on a keyword. Consequently, Google is always on the lookout for new content for a keyword. And in the past few years it has stumbled upon a fantastically easy way of doing that – blogs.

Blogs contain the date within the text of the page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google beg

od material to its users don’t stop with the title tag. One thing that research continues to find about search engine users is the fact that they want fresh content. They don’t want to be faced with a web site that was last updated in 1997. Nor do they want to see the same, tired old list they saw last time they searched on a keyword. Consequently, Google is always on the lookout for new content for a keyword. And in the past few years it has stumbled upon a fantastically easy way of doing that – blogs.

Blogs contain the date within the text of the page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google beg

e page – and that makes it easy for Google to see if the material is new. Moreover, each blog entry has a different title tag – the headline you type in when you make a posting. That means it’s dead easy for Google to work out what should be top of their list for a particular keyword. It’s the most recent blog entry for the keyword. Tests with various blogs have shown this to be the case with blog postings appearing within the top five of a search for a keyword within an hour or two of the posting being made. If blogging had been around when Google began they probably wouldn’t have had to spend gazillions on developing their famed algorithm.

So here’s a strategy for ensuring that you get to the top of the search engines for the keywords you are targeting. Firstly, get your list of keywords organised – use Wordtracker at www.wordtracker.com if you haven’t yet worked out what words to target. Once you have your words, create a blog using www.blogger.com and get writing. Make sure that the keywords you are targeting are as near the front of your headline (the “subject” in Blogger) as possible. That’s it. Keep publishing as many blog entries as possible using your keywords in the subject. You will then be creating fresh pages with your keywords automatically set as the title tag by Blogger. You will then find your pages are indexed quickly and rise to high place rankings within Google – often higher than established web sites that have been in the Google index for years.