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  • Actual for You - SEO copywriting - Single Keyword Versus Keyword Phrase

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    istics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).

  • Customers tend to use generic keywords
    You Cannot FAIL At An Online Business If You Are Never Really IN Business In The First Place
    Statistics used in online sales letter are often abused and misunderstood in many ways. Both from the consumers' standpoint and, either purposefully or unknowingly, by product and service providers of all types.Have you heard the oldest marketing slogan on the web?"98% of online businesses
    As a rule of thumb, it's easier and more effective to target keyword phrases than single keywords in your SEO web copy. Why? Because:

    1. The more specific the keyword, the fewer websites there will be targeting it. This means you'll move up the rankings faster, and you'll find it easier to achieve a high ranking.
    2. The search results for the more generic keywords tend to be dominated by the big multinationals. E.g. Search for “computers” and you’ll see there are nearly 200 million results and the top rankings are dominated by the Apples and Dells.
    3. Internet users are learning that by searching for more specific strings, they find the information they want quicker (I read a report on this recently, with real statistics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).
    4. Customers tend to use generic keywords i
      Top Ten Buyer Searches For Fine Jewelry On eBay!
      Are you looking for "Hot Items" to sell on your eBay Auction? Are you having trouble deciding on a category? Being an active eBayer, I am often asked about what products to sell. As explained in my book "eBay Marketing Wholesale SourcePak" finding the right product in the right category is cruical. websites there will be targeting it. This means you'll move up the rankings faster, and you'll find it easier to achieve a high ranking.
    5. The search results for the more generic keywords tend to be dominated by the big multinationals. E.g. Search for “computers” and you’ll see there are nearly 200 million results and the top rankings are dominated by the Apples and Dells.
    6. Internet users are learning that by searching for more specific strings, they find the information they want quicker (I read a report on this recently, with real statistics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).
    7. Customers tend to use generic keywords
      Improve Your Email Delivery Rates to Succeed with Your Newsletter
      IntroductionThere may be email delivery tips that everyone knows, but today I'm going to delve a little deeper and give you some more ideas on how to increase the number of emails that actually get delivered to your subscribers.Is your domain's IP address blackliste
      ic keywords tend to be dominated by the big multinationals. E.g. Search for “computers” and you’ll see there are nearly 200 million results and the top rankings are dominated by the Apples and Dells.
    8. Internet users are learning that by searching for more specific strings, they find the information they want quicker (I read a report on this recently, with real statistics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).
    9. Customers tend to use generic keywords
      Physician Web Design And Other Tips For Doctors To Acquire Expert Status
      One of the easiest ways for doctors to drive prospect patients to their practice is to become an expert in their field. The term “Expert” carries credibility and prestige that can open many doors for doctors, and, oddly enough, the term is relatively easy to acquire. Aurora Information Technology, Inc.,
      d Dells.
    10. Internet users are learning that by searching for more specific strings, they find the information they want quicker (I read a report on this recently, with real statistics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).
    11. Customers tend to use generic keywords
      Inuit Eskimo Soapstone Carvings as Corporate and Cultural Gifts
      One of the unique ways about Canadian organizations is their choice of corporate or cultural gifts. In many cases for both companies doing corporate business and political organizations conducting cultural affairs internationally is the use of Inuit Eskimo soapstone carvings from the Canadian Arctic as
      istics and everything! Can't seem to find it right now. If anyone can cite something useful in this regard, it'd be much appreciated…).
    12. Customers tend to use generic keywords in early searches (e.g. during their initial research) and more specific keywords in later searches (e.g. when they know what they want to buy and they're looking for someone to buy it from). So by targeting a more specific keyword, you'll attract more qualified traffic.

    Unless you dominate your domain and you have a global presence, you're better of going with a specific keyword phrase. For example, when it comes time to write your SEO web copy and meta tags:

    • target "cheap second hand computers" instead of "computers"
    • target "tax accountant Sydney" instead of "accountant"
    • target "thai restaurant delivery" instead of "restaurant"
    • target "small blue widgets" instead of "widget

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