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Actual for You - Changing Your Company Name
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another busin
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in fron
He called me looking for some ideas for a new name and I gladly helped; in fact, we came up with a new company name that could be used as his URL with a dotcom suffix. All it took was 15 minutes. I was very pleased since it took me nearly six months to come up my new book’s name First, Best, or Different; it was agonizing.
After we hung up I started to think about how a name change will impact his firm. I wrote a list of all the things, little or big, that a name change might impact. The list was frightening. It started with letting all the existing customers know about the change. And, that was the easy part.
What about the website, the yellow pages, the trucks, the invoices, the letterhead, the signage, the business cards, the fax cover page, the voicemail message, the company uniforms, the brochures, the product packaging, the shipping boxes, and the product labels? It is easy to forget how much time and money it takes to build brand awareness for a company name. The cost of such a change is immense.
Also, how about the old URL? Think of all the links that lead to that old URL. For most firms changing a name, keeping the old URL would be critical; in fact, you would probably want to keep it for years so that your old customers could find you. Often this is done with a “redirect” from the old URL to the new one.
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another busine
Sometimes there are things in life that are very obvious. In the medical billing world, this isn't always the case. Many on the outside would automatically think that electronic billing of claims is the sure pick over sending paper claims via the United States Post Office. And while electronic billing certa
After we hung up I started to think about how a name change will impact his firm. I wrote a list of all the things, little or big, that a name change might impact. The list was frightening. It started with letting all the existing customers know about the change. And, that was the easy part.
What about the website, the yellow pages, the trucks, the invoices, the letterhead, the signage, the business cards, the fax cover page, the voicemail message, the company uniforms, the brochures, the product packaging, the shipping boxes, and the product labels? It is easy to forget how much time and money it takes to build brand awareness for a company name. The cost of such a change is immense.
Also, how about the old URL? Think of all the links that lead to that old URL. For most firms changing a name, keeping the old URL would be critical; in fact, you would probably want to keep it for years so that your old customers could find you. Often this is done with a “redirect” from the old URL to the new one.
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another busin
Magicians and variety entertainers have many venues (places to do shows) that pay anything from extra income to a handsome living.At the top of the heap is television in the form of the occasional special and Las Vegas/Branson floor shows. Most magicians have a long way to go before they get the kind o
What about the website, the yellow pages, the trucks, the invoices, the letterhead, the signage, the business cards, the fax cover page, the voicemail message, the company uniforms, the brochures, the product packaging, the shipping boxes, and the product labels? It is easy to forget how much time and money it takes to build brand awareness for a company name. The cost of such a change is immense.
Also, how about the old URL? Think of all the links that lead to that old URL. For most firms changing a name, keeping the old URL would be critical; in fact, you would probably want to keep it for years so that your old customers could find you. Often this is done with a “redirect” from the old URL to the new one.
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another busin
What is the one thing that 90% of all print ads lack? A HEADLINE.When you read the newspaper, would you read an article without a headline? No. The headline gives you a “shorthand” for what the article is about. The Headline is what lets us know if we want to read the article.It’s the same wit
Also, how about the old URL? Think of all the links that lead to that old URL. For most firms changing a name, keeping the old URL would be critical; in fact, you would probably want to keep it for years so that your old customers could find you. Often this is done with a “redirect” from the old URL to the new one.
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another busin
We’ve all read the newspapers and seen the countless news broadcasts about crooked accountants and their practices. Some skim a few dollars here and there from several of their clients, while a few others simply leave the country with the entire bank accounts of those who trusted their finances to their famil
Additionally, don’t forget about the lawyers. They need to help you with all your contracts both new and old that will need to be changed, amended, and rewritten. You will also need to verify that the new name is not used by another business.
Even with all this done, you will still need to co-brand the new and old name for a long time (probably for a year) to make sure that the old customers will remember the transition. It usually reads something like “NEW NAME” (in big letters) “formerly known as old name” (in small letters). What this means is that you actually have two name changes to make: the transition name and then the final name.
Whew! I think I had better call my friend back and ask him if he really wants to change the company name.
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