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Actual for You - The 7-Step RSS Marketing Plan
One of the little known secrets behind the success of many online affiliates is the fact that they spend a lot of time acquiring new skills and special knowledge all the time.Think about it for a moment, there is no known SEO college or University and yet we have quite a number of leading SEO experts. In fact the truth is that to be a successful online affiliate you either need to be an SEO expert or a marketing expert specializing in at least one successful online marketing technique. So where did most people pick up their valuable SEO skills? They simply invested the time and money in learning them. Time in reading and absorbing all the free information they could find online on the subject and then also by investing in important ebooks and online courses.Most folks forget that the basic offline principles of life and business still apply online. That is to be a lawyer or doctor,
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS"Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean.What's the best case scenario that can possibly arise from a visitor to your website? In most cases, it's selling a product to your visitor as well as capturing their e-mail address. But what if you could generate more and more traffic from a single visitor? What if you could multiply your website visitors exponentially. I am about to show you how to do exactly that.If you know anything at all Internet Marketing, then you know about how important quality links to your website are. You also know that it often requires a great deal of work finding quality link partners. Using this free viral marketing technique, the number of quality links pointing in to your site will be
1. START USING RSS AS AN END-USER
The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.
There’s a variety of RSS aggregators to choose from. Just a small sample:
a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com
b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm
c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1
2. PLAN YOUR RSS FEEDS
Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.
But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the “Unleash the Marketing and Publishing Power of RSS” e-book at http://rss.marketingstudies.net?src=sa13
You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on.
3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS
Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:
a) Do you want to integrate RSS publishing with your existing content management system?
b) What RSS metrics you’ll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?
c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other details?
d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?
e) Do you want the RSS feeds to be hosted on your own server?
f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?
g) What’s your budget?
h) Etc.
More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13
4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED
After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:
a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.
b) Hosted online RSS publishing solutions
If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/
d) Other options
There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" hIt is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that wi
You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on.
3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS
Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:
a) Do you want to integrate RSS publishing with your existing content management system?
b) What RSS metrics you’ll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?
c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other details?
d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?
e) Do you want the RSS feeds to be hosted on your own server?
f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?
g) What’s your budget?
h) Etc.
More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13
4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED
After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:
a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.
b) Hosted online RSS publishing solutions
If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/
d) Other options
There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS"Can you sell ice to eskimos? Are you comfortable with being the perfect salesman, persuading people to buy products that they probably don't even know they want? If you can write a powerful sales letter - or at least think you have the talent to do so - then you can have one of the most successful work from home careers as a copywriter, earning more than $1,000 for every sales letter!Copywriting is one of the most profitable work from home careers. As an Internet copywriter, your job is to write an interesting and compelling sales letter that will convince visitors to buy the product. A typical sales letter usually has a heading with big bold letters, followed by a long explanation of the problem and the product that addresses it.Writing a good sales letter may sound easy, but in reality it is a long and difficult process which requires you to have solid command of English, an unde
e) Do you want the RSS feeds to be hosted on your own server?
f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?
g) What’s your budget?
h) Etc.
More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13
4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED
After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:
a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.
b) Hosted online RSS publishing solutions
If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/
d) Other options
There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS"Having a successful online E-book business means more than just selling E-books. It means giving the customer great value, great quality, and gaining their trust by giving away valuable information in free PDF files.So, what is a PDF file? A PDF file is a computer file type that stands for portable document format. Essentially it gives people a free way to share articles and documents, so that everyone can read them on any type of computer. You’ll need Adobe Acrobat Reader to read PDF’s. Nowadays most people have this free reader already installed on their systems. PDF’s also offer the advantage that they are indexed by search engines, as they look at PDF’s as more valuable than web content. So, it is likely that the more PDF’s you have, the easier it will be for customers to find your site.By giving away free PDF files that contain valuable information, you automatically bui
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/
d) Other options
There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS"Usually, forums are great tools to promote your web site. Should you want to keep traffic flowing in to your site, better join forums and learn posting. This is also one way of discovering and knowing different thoughts, ideas and innovations.Did you ever know the reasons why it is important that you post in forums? These reasons are the things that would help you generate traffic to your site. Let’s get to them, one by one.1. You are building trust to other forum members and at the same time building traffic to your site. If you have answered any problem posted on the forum, most likely members on the forum will gain interest in you. The chances of your link being accessed are not far from reality.2. Search engines are indexing even message boards. So if you are posting a lot in forums, you may hit a great rank and you will be able to drive traffic to your site.3. Yo
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the
section of your webpages and you’ll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS
a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/
b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com
7. OTHER KEY RSS ACTIVITIES
a) Measure and optimize your feeds
b) Syndicate your feed content to other web media
c) Display third-party RSS feeds on your site
Copyright 2005 Rok Hrastnik
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