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  • Actual for You - Pros and Cons of Establishing an In-House Ad Agency

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    nsuming. To initiate an agency you
    will have to have a name for it other than your regular business
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    "SAVE UP TO 17% ON ALL YOUR ADVERTISING"

    It's legitimate, practical and effective, but like so many other
    promises, there are pros and cons involved. The pros are fairly
    obvious. By setting up your own advertising agency and placing
    your advertising under your agency name, most magazines will
    allow you the standard 15% agency commission plus and extra 2%
    cash discount. If your annual ad budget is $5,000 this amounts to
    a saving of $850 a year, which is a considerable piece of change.

    The negative side to this operation involves the initial cost of
    establishing your new agency, which isn't very difficult, but it
    might be considered time-consuming. To initiate an agency you
    will have to have a name for it other than your regular business
    name. Example: If your company name is Nationwide Electronics and
    your name is John Smith, you could call

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    It's legitimate, practical and effective, but like so many other
    promises, there are pros and cons involved. The pros are fairly
    obvious. By setting up your own advertising agency and placing
    your advertising under your agency name, most magazines will
    allow you the standard 15% agency commission plus and extra 2%
    cash discount. If your annual ad budget is $5,000 this amounts to
    a saving of $850 a year, which is a considerable piece of change.

    The negative side to this operation involves the initial cost of
    establishing your new agency, which isn't very difficult, but it
    might be considered time-consuming. To initiate an agency you
    will have to have a name for it other than your regular business
    name. Example: If your company name is Nationwide Electronics and
    your name is John Smith, you could call

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    vertising under your agency name, most magazines will
    allow you the standard 15% agency commission plus and extra 2%
    cash discount. If your annual ad budget is $5,000 this amounts to
    a saving of $850 a year, which is a considerable piece of change.

    The negative side to this operation involves the initial cost of
    establishing your new agency, which isn't very difficult, but it
    might be considered time-consuming. To initiate an agency you
    will have to have a name for it other than your regular business
    name. Example: If your company name is Nationwide Electronics and
    your name is John Smith, you could call

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    Free small business grant is a viable option, where financing of your business expansion presents a problem, especially when running a company or an organization that offers some important benefits to the society at large. What exactly do you have to loose if you lodge an application fo
    , which is a considerable piece of change.

    The negative side to this operation involves the initial cost of
    establishing your new agency, which isn't very difficult, but it
    might be considered time-consuming. To initiate an agency you
    will have to have a name for it other than your regular business
    name. Example: If your company name is Nationwide Electronics and
    your name is John Smith, you could call

    General Hints On Advertising
    In advertising, the psychological effects are of greater importance than the physiological ones – i.e. as the “psychological” has the power to affect the mind generally, the latter, with the impact on the visual, is being merely registered by the eyes and absorbed as “pictorial effects”
    nsuming. To initiate an agency you
    will have to have a name for it other than your regular business
    name. Example: If your company name is Nationwide Electronics and
    your name is John Smith, you could call your agency John Smith
    Advertising or The J.S. Advertising Agency, The agency address
    will have to be different than your company's, but this can be
    resolved by renting a post office box for the ad agency and using your
    home or office address for the other. Next you will have to open
    a separate checking account under the agency name because all
    advertising payments will be issued thru your agency, and you
    will probably be required to register your agency with your
    County Clerk as a new business.

    Once these details have been taken care of, you're ready to begin
    placing ads. You'll have to have insertion order forms printed
    with your agency name and address, and a separate form must be
    prepared for each ad in each publication. When your advertising
    schedule involves only a few publications, this will no

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