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    6 Ways To Advertise A Website
    If you own a website, advertising it should be your main priority. Website advertising is the only way you’ll make money from your website: without any visitors, you won’t make money from your website. In the following text, I’ll explain six ways of advertising your website that are bound to make you some mone
    let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for t

    Stop Beating Around the Bush
    Despite all of the different methods of advertising, it comes down to two basic forms: Direct Response or Image. For most everyone who reads this, direct response is absolutely the only form you ever, EVER want to do. Unless you’re Nike or McDonalds and have spent a bazillion dollars on building your brand,
    A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

    Here's how to use the necessary ingredients to create a great business card

    Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.

    Avoid the old trap of name and phone number in 6 point type in the lower right corner.

    Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

    The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

    Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

    Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

    An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

    For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

    Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for th

    Get Closer To Your Customers With Promotional Pens
    Promotional pens are a great way to promote your business. A well-designed promotional pen with an attractive customized message can be a great way to reign on in the minds of your customers or prospects…constantly reminding them that you are there. I know a design company who used to believe in the potentiali
    e in the lower right corner.

    Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

    The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

    Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

    Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

    An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

    For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

    Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for t

    Using Colour in Advertising Is a Science - From a South African Perspective
    Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour
    ddress should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

    Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

    Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

    An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

    For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

    Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for t

    Business Valuation That Makes Sense
    Business-valuation is nothing simple. Every person out there will think that a business is worth more or less than what the next person will say. In fact, the only number that really does matter is the simple fact that it is worth what someone will pay for it and that number only occurs once the deal is done
    ne sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

    An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

    For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

    Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for t

    Gondola Shelving Demystified - Part 1 - The Layout
    For decades, gondola shelving has provided storeowners of all types with durable, affordable and versatile display options. Gondola systems have the ability to fit into almost any retail scenario regardless of merchandise or customer demographic and are available in a myriad of materials, finishes, sizes etc.
    let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

    If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.

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