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Actual for You - The SKINNY on Radio Advertising
How can a blog improve your online business?Lets take a look at what a blog really is. A blog is like an online journal were people, can comment and rate your entries/posts.Companies all over the world have started blogging. Why? Simple, blogs are used for:• Getting a high ranking on search engines. • Getting exposur
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
<Business trips can often take place at the last minute. Something crops up that just absolutely has to be sorted out face to face. Which means if your job could potentially involve business travel, it’s essential to be prepare as much as possible in advance.In general, all travel trips are being booked later and later, so unless there’s a
They get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.
Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.
Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD.
AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s when more people listen.
PMD is afternoon (PM) drive and is considered to be 4 to 7pm.
Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.
Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.
Here are my tips for buying radio ads
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
You can make savings as you pay to your employees! Now, which employer would not like to know more about this possibility?? It is not the tricky option of robbing Paul to pay Peter. The savings are affected through genuine, lawful methods.Well, I am talking about payroll accounting software.If you are working or have worked for the
Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.
Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD.
AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s when more people listen.
PMD is afternoon (PM) drive and is considered to be 4 to 7pm.
Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.
Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.
Here are my tips for buying radio ads
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
<There are three primary reasons to use a corporation to own your business today: (1) Liability Protection, (2) Tax Savings and (3) Accelerated Retirement. To make the most of it, you need to understand how a corporation actually works, and how you can take advantage of what it has to offer
AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s when more people listen.
PMD is afternoon (PM) drive and is considered to be 4 to 7pm.
Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.
Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.
Here are my tips for buying radio ads
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
<What has been already discussed many times is if it’s worth to outsource contractors or to employ your own full-time developers. So if you stick to outsourcing, this article will make you think about several issues that always follow the process.Let’s think wide, the fact that you use staff from outside your company allows you to reduce yo
Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.
Here are my tips for buying radio ads
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
<The charm of the silk fabric has allured mankind since thousands for years. The dazzle, broad range of colors and the excellent texture has made this fabric - the most amicable of all. Silk fabric is manufactured by both, naturally and artificially. There are four types of natural silk is available, namely tasar, mulberry, muga and eri. However,
+ Always use 30 second ads. If you can say the whole Lord's Prayer in 20 seconds, 30 is enough for your business (no matter what the media person says)
+ Buy advertising on the stations that reach your target customers, not the ones you like. Just because you listen doesn't mean everyone does (especially if you like Classical Music)
+ Buy ads on two or more stations if possible. Few markets have one radio station so dominant that it reaches all the listeners.
+ Buy one week on one station, the next week on the other, back and fourth. Limit your buy to 4 weeks in any month, two on each station. 48 weeks per year gets thew same impact of 52 and saves 4.
+ Buy at least 12 ads a week (18 on each if you can afford it) and advertise every other month.
+ Insist on no overnight or evening ads. Ask for a package that puts you in AMD and PMD at a discount. Like the newspaper inches committment, you are talking about over 400 ads per year per station.
For more about radio get my article "Do Your Radio Ads Work?" Send a blank eMail to MailTo:RadioAds@BigIdeasGroup.com
Remember the media salesperson is interested in selling ads, not improving your business. It is up to you to be the expert and make the informed decisions.
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