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Actual for You - Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
Die Cutting is a procedure by which a material is cut to an exact design or shape with the help of a die. It is a creative process similar to cookie cutting. It involves the cutting of shapes from plastic sheets using a shaped knife and pressing the edge into one or more layers of sheeting. After completing the cutting, a c
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2
Energy management is quite a hot topic these days. With fuel costs soaring and the average person not making a whole lot more, you can expect more and more people to be looking at ways to lower their utility bills. Energy management is a necessary thing to consider no matter who you are or where you are from. But, how ca
There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.
What are those two all-important elements: 1. the Image or look 2. the Message
This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.
Here are 5 things you should keep in mind when you are evaluating your layout and your printer.
1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that common because good Offset printing presses cost in the millions of dollars.
2. Choose Thick Paper – preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.
3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2
Previously, we talked about how most DME medical billing software programs have report generation capabilities and discussed the basics of how data is pulled in these programs. In this installment we're going to discuss some advanced medical billing report concepts. If you think you won't use some of this, you haven't bee
What are those two all-important elements: 1. the Image or look 2. the Message
This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.
Here are 5 things you should keep in mind when you are evaluating your layout and your printer.
1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that common because good Offset printing presses cost in the millions of dollars.
2. Choose Thick Paper – preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.
3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2
The U.S. federal Sarbanes-Oxley Act was created to protect investors by improving the accuracy and reliability of corporate disclosures. The act covers issues such as establishing a public company accounting oversight board, auditor independence, corporate responsibility and enhanced financial disclosure. The act came after
2. Choose Thick Paper – preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.
3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2
Catalogs – What Are They? Catalogs are what most businesses use these days to complete their marketing plan. They are also known as booklets, manuals or booklets. They are commonly printed in full color to elicit high level of reader response. Most of the time, they are used in direct mail marketing to heighten your
3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2
Advertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result.Place all your online advertisements in a website that has the maximum visitors a day. This is important because more visitors will ensure that
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2 of this article we will discuss the all important issue of the message.
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