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Actual for You - Paid Search Advertising that Delivers Maximum ROI
As a salesman you may find yourself having the opportunity to make cold calls in person or on the phone. You will want to train yourself that they are easy and simple to do. Do not let yourself get overly concerned. There are great rewards to be had by overcoming your fear of making cold calls.First, realize that you are a person that is calling on another person. What is the worst that can happen? You need to relax and try to enjoy the phone call. If you say to yourself that you hate making calls, you are going to have a miserable day and that will be made manifest to the people you are talking to and your sales will suffer.Your first challenge on the phone is to get to the decision maker or to get through the ‘gatekeepers’. This may be the secretary, children or the answering machine. You need to find the right response to get through. When they ask who is calling, return with a question like “would you tell them it is John Smith form Sales LLC.” The question is softer and gives them the power instead of trying to tell them to go and bother the boss or parent.Once you have found the decision maker, you have a very short and limited amount of time to make the right impression. Do not try to make small talk. You are interrupting something so you need to be to the point quickly. The person will want to know who is calling and why. Hence, when they answer, ask if you have the right perso
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would r
If you ever registered a domain name and tried to re-sell it, you will know the agony of making a successful, profitable sale. The domain name game is not easy, and in fact it is quite challenging to any beginner. Many domain name investors are coming to the conclusion that the market is flooded with domain names, and there is just way more sellers than there is buyers. Now this may seem dreadful, but it’s not time to take a slap in the face just yet.You see, the truth is that the market is flooded with “worthless” names that domain rookies registered and are trying to resell. Inexperienced domain name investors do not buy from other re-sellers; they just stick to registering domains at the lowest possible fee. What we begin to see is masses of worthless domains, and no buyers. The only one who is making money off this is domain name registration companies. Now, lets explore why the experienced domain name investor is unaffected by this “flood” of worthless domains.First of all, knowledgeable domain name investors buy domains from other investors. If they see a good domain being auctioned off extremely under priced, they go for the kill. They know that they have a good domain name on their hands and they hold on to it, even if it takes several years to make a sale. You must be able to sort the “gold” from the “dirt”. Rookie domain name investors cannot wait more that one year; they usually seek a quick buc
1. Quick Overview
Pay-Per-Click (PPC) Search Engines are built on the similar principle as auctions. The difference is that you bid on keywords -- terms people use when they search for stuff on the internet.
The concept of PPC bidding is rather simple: you buy (= bid on) keywords that relate to your product. The highest bidder gets placed at the top of the search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount you bid on that particular search term.
Advertising with PPC search engines basically gives you three key advantages:
• Cheap and Highly Targeted Traffic
With bidding on keywords that relates to your product or service, you actually pre-qualify the type of visitors you wish to attract. You determine how much you are willing to pay (bid) for the click and you only pay when someone clicks on your ad. This implies that PPC search engines can cheaply direct qualified visitors to your website.
• Fast Exposure, Immediate Profits
Traditional search engines usually take few weeks (sometimes even months) to list your website. If you are having problems to get your website indexed by search engines or if you would like to get a quick results from the search engines then PPC is the best alternative. Most of PPC search engines will set your website live within a couple of hours (maximum few days) and the impact on your site traffic and sales is practically immediate.
• Guaranteed Top Position
Search engine optimisation is the classic method of getting your website on the top of search results for free. Simply said, the process of optimisation involves choosing keywords that are directly related to your website and placing them meaningfully within your pages. However, as easy as this sounds, for an average webmaster this is usually a quite daunting task without any guarantee on the success. This again brings me to PPC as the best solution to gain high rankings on the search result list. Often, by spending just few cents per click, your website can get to the top three positions within 24 hours!
The best-known and most popular PPC Search Engines are Google AdWords (www.google.com/ads) and Overture (www.overture.com). Advertising with those two industry leaders will get your website lots of exposure and traffic. Furthermore, top 3 listings in Google AdWords and Overture appear on an extensive network of sites (including Yahoo!, MSN, AltaVista, Excite, and many others) so you can reach up to 80% of all active Internet users. However, at the same time be prepared that their top listings tend to be rather expensive and you need to pay quite a bit.
Generally, the more popular keyword you choose for bidding the higher is the price. You can start your bid from 1 cent per click and finish paying $5.00 (or more) for very competitive keywords.
2. Designing Successful PPC Campaigns
The golden rule of PPC bidding is: “Attract highly qualified buyers and keep your bids as low as possible”. Since you are paying for each single visitor landing on your website obviously you wish to maximize the effectiveness of your PPC campaign. Let’s take a look at some basic guidelines to help you optimise your campaign and ensure your ROI:
• Determine your bid cost
The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:
- Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.
- Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.
- Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on “skin care” you can consider bid on “anti ageing herbal treatments”. More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.
• Customize your advertisements
You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for “pies” you can write “home made meat pies”.
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
• Use less popular PPC search engines
Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:
- FindWhat http://www.findwhat.com
- Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)
- 7search.com http://www.7search.com
- Kanoodle.com http://www.kanoodle.com
- Enhance Interactive http://www.enhance.com
- Sprinks http://www.sprinks.com
Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.
• Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
3. Managing PPC Advertising Campaign
You have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would r
I guess that by now most of us would know what a blog is. The word Blog is the short or Web Log, and the term Blogosphere refers to what the online community of people who blog, sometimes which are hyperlinked very extensively with each other.The key differences between a blog and a normal website is that blogs are frequently updated, and most blogs use a very personal language, representative to the personality of the author the blog.Through the past few years, the numbers of blogs have grown tremendously and exponentially, and today, even people without technical education can set up an account on Blogger.com and get started with blogging.Blogs have indeed become a very important part of the Internet, and information age.So, why are blogs so important today?Companies and businesses can use blogs as a medium to interact directly with their customers! One very powerful property of the Internet is “instancy” - real time information, real time news, real time feedback! What traditionally took one day to appear on the newspaper will take 2 seconds to post on a blog!In fact, during the recent world cup finals in Germany, I was frantically refreshing the news page of New York Times to see how fast these journalists are in updating their site. 45 seconds! Yes! The moment the winning goal was made, the articles are already on th
• Guaranteed Top Position
Search engine optimisation is the classic method of getting your website on the top of search results for free. Simply said, the process of optimisation involves choosing keywords that are directly related to your website and placing them meaningfully within your pages. However, as easy as this sounds, for an average webmaster this is usually a quite daunting task without any guarantee on the success. This again brings me to PPC as the best solution to gain high rankings on the search result list. Often, by spending just few cents per click, your website can get to the top three positions within 24 hours!
The best-known and most popular PPC Search Engines are Google AdWords (www.google.com/ads) and Overture (www.overture.com). Advertising with those two industry leaders will get your website lots of exposure and traffic. Furthermore, top 3 listings in Google AdWords and Overture appear on an extensive network of sites (including Yahoo!, MSN, AltaVista, Excite, and many others) so you can reach up to 80% of all active Internet users. However, at the same time be prepared that their top listings tend to be rather expensive and you need to pay quite a bit.
Generally, the more popular keyword you choose for bidding the higher is the price. You can start your bid from 1 cent per click and finish paying $5.00 (or more) for very competitive keywords.
2. Designing Successful PPC Campaigns
The golden rule of PPC bidding is: “Attract highly qualified buyers and keep your bids as low as possible”. Since you are paying for each single visitor landing on your website obviously you wish to maximize the effectiveness of your PPC campaign. Let’s take a look at some basic guidelines to help you optimise your campaign and ensure your ROI:
• Determine your bid cost
The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:
- Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.
- Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.
- Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on “skin care” you can consider bid on “anti ageing herbal treatments”. More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.
• Customize your advertisements
You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for “pies” you can write “home made meat pies”.
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
• Use less popular PPC search engines
Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:
- FindWhat http://www.findwhat.com
- Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)
- 7search.com http://www.7search.com
- Kanoodle.com http://www.kanoodle.com
- Enhance Interactive http://www.enhance.com
- Sprinks http://www.sprinks.com
Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.
• Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
3. Managing PPC Advertising Campaign
You have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would r
American workers in the United States are provided the safest working conditions. In spite of the stress and tedious types of work performed, the government works tireless to insure that the place you work is free from dangerous elements that threaten you health as well as your life.The government has not always been as benevolent to the working class. but as society evolved, so did the concern for human beings who was often injured or disabled in work related accidents. To provide guidelines and regulations to protect the safety of workers, OSHA was established.The regulations that govern workplace safety are under the auspices of The U.S Department of Labor and enforced by federal law and OSHA. OSHA was established as the result of The Occupational Safety and Health (OSHA) Act in 1970 and amended in 1990. The overall goal of the Act is to insure that employees do not suffer harm from occupational exposure.The Occupational Safety and Health Administration (OSHA), has several key responsibilities including: Developing and issuing occupational safety and health standards and regulations Conducting investigations and inspections to determine the status of compliance Issuing citations and proposes penalties for noncompliance with the regulations Performing public education and consultationThe enforcement of the OSHA’s safety and health s
• Determine your bid cost
The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:
- Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.
- Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.
- Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on “skin care” you can consider bid on “anti ageing herbal treatments”. More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.
• Customize your advertisements
You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for “pies” you can write “home made meat pies”.
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
• Use less popular PPC search engines
Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:
- FindWhat http://www.findwhat.com
- Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)
- 7search.com http://www.7search.com
- Kanoodle.com http://www.kanoodle.com
- Enhance Interactive http://www.enhance.com
- Sprinks http://www.sprinks.com
Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.
• Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
3. Managing PPC Advertising Campaign
You have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would r
Sales failure is not a single, cataclysmic event. Sales stagnation, territory shrinkage and lost market share doesn’t happen overnight. Failure is the inevitable result of an accumulation of poor thinking, poor planning and poor choices. To put it more simply, failure to grow sales is nothing more than mistakes in judgment, complacency or the attitude of being in a comfort zone repeated every day.Now why would a sales person make these kinds of errors in judgment day after day? The answer is because they don’t even realize it or even if they do he or she does not think that it matters.On their own, our daily acts do not seem that important. A minor oversight, a poor decision, or a wasted hour generally doesn't result in an instant and measurable loss of sales. More often than not, there is no immediate consequence to our sales efforts. Maybe a missed opportunity or a lost order is the result but unless it’s a major deal the situation is generally not significant enough to create a “personal ability reality check.”If you have not bothered to make a cold call, if you have not bothered to prospect for new account development in the past ninety days, this lack of discipline may not seem to have any immediate impact on your sales life. And since nothing drastic happened to you after the first ninety days, you repeat this error in judgment for another ninety days, and on and on it goes. Why, because there
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
• Use less popular PPC search engines
Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:
- FindWhat http://www.findwhat.com
- Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)
- 7search.com http://www.7search.com
- Kanoodle.com http://www.kanoodle.com
- Enhance Interactive http://www.enhance.com
- Sprinks http://www.sprinks.com
Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.
• Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
3. Managing PPC Advertising Campaign
You have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would r
I will be honest with you: I don't like business brokers. In fact, I've only known a small handful during my entire 50 years of buying businesses I would deal with. That I trust. That didn't try to purposely screw me over. Now again, that doesn't mean they're all crooked. Just the ones I've dealt with. And so, if you can find a decent broker to work with, that’s fine. You're lucky. But don't count on finding one any time soon. They're as rare as hen's teeth. And besides the ethical issue, the problem you have with most brokers is they qualify you. They want you to spend a lot of time revealing everything you have and own before so much as showing you one piece of paper or document on the business you want to buy. Plus, there are a lot of brokers that are deal killers. It's almost like they feel it's their job to make sure you get screwed and their client fleeces you. And that's why, in most cases, you are going to have to grit your teeth and keep going through the brokers until you find one that you get along with. I know that sounds harsh, but in my experience it's true. If anything, I'm holding back what I really think. On the other hand, if you do find a good one (and again, they're rare) they will feed you business. I have very few brokers that I’ve worked with over the years, but they are gold to me. They send me emails and faxes about
The main factor influencing the price of the bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
(a) Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don’t cross the limit of spending $1.00 per click.
(b) Remove Bid Gaps
Overture defines the bid gap as “the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results.”
For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!
(c) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.
The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum amount your want to bid.
- The ability to fix bid gaps so you don’t pay more money than is necessary
- The ability to set your desired position.
- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.
- The ability to monitor competitor’s activity by checking competitors ranking and current bids.
If you would like to download a demo version of bid management software, there is one available for free at website http://www.keywordbidmaximizer.com/bidmaximizer. It will help you to better understand the whole process of designing and maintaining PPC campaigns so you always manage to cost-effectively allocate your budgets and increase your revenue.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.
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