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  • Actual for You - Google Adwords Guide II - Why Use Negative Keywords

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    rch phrase/text area that Google uses to match ads and content.

    By using negativ

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    When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.

    By using negativ

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    ywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.

    By using negativ

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    yword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.

    By using negativ

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    n ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.

    By using negativ

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    rch phrase/text area that Google uses to match ads and content.

    By using negative keywords you will reduce the number of click-throughs that would not convert to sales anyway. In addition to that - the overall CTR of your ad (click through rate) will be much higher because there will now be a smaller number of Internet users be viewing your ad but not clicking. The higher CTR will cause the ad to receive a higher positio

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