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Actual for You - 3 Things Every Yellow Pages Advertiser Needs to Know
FedEx, UPS and DHL offer guaranteed overnight delivery of documents to locations in the USA for rates of $20.00 - $30.00. There is a guaranteed overnight service offered by these same companies that can cut your overnight delivery of documents/express paks in half. Most businesses are not aware that this service is available and those that do use it almost exclusively for their express documents.The name of this service is prepaid guaranteed overnight delivery service. Each carrier markets this service under their own brand,
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself
Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so many businesses fail to recognize, but once they do, they stand to capitalize on a sizeable reward. That said… let’s try to understand it a bit better, shall we?
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name
Re-energise your Business - Remove sources of Friction and DelaySometimes delays are important, but if you're not adding value, then it is not good. Some level of friction and delay are prevalent in virtually every business. Depending on what you are trying to achieve, they are not automatically bad things. There are times when deliberately slowing down (introducing delay to) an activity is the right thing to do. But where they are a result of poorly evolved processes, lack of training or resources, or lack of kno
1. Common Yellow Page advertising mistakes are simple to fix.
Very simple. You don’t have to be a graphic designer or marketing expert to drastically improve your ad either—you just need to know your customers.
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name
On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.The HIPAA regulatory requirements encompass transmission, storage and discoverability of Protected Health Information (PHI). Given the widespread use and mission-critical nature of email, en
You see, most Yellow Page ads make the very same mistakes… year after year …directory after directory …category after category. Some of the ads I see from professional design firms are riddled with mistakes too.
Of course they may look nicer... but that won’t cut it in the Yellow Pages! While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call.
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name
When I consult with business owners about finding new clients, I often discover it isn't that they don't know how to market that's holding them back, it's that they don't make the time to do it."I just can't find the time," they tell me. They're so busy running their business, they're not growing their business. They work in their business, not on it.I call this the "Lone Ranger Syndrome." The need to do it all yourself. I know all about this syndrome because I used to have it. As a perfectionist, I thought no
And when it comes to Yellow Pages advertising, that's all that really matters.
By learning what makes a good headline, good body copy, and how to develop a strong offer—your Yellow Pages ad will run circles around an ad that just “looks great,” but makes the same mistakes most others are making.
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name
Interim management has traditionally been seen as a reactive response to organisational failure. Increasingly, a new breed of interims are emerging – people who regard interim management as a career and have transferable leadership skills to work across sectors. Building in organisational capacity to accommodate career interims ‘as part of the solution’ is discussed.Interim management saw rapid growth in the private sector in the 1990s. It experienced a decline as the downturn bit in 2000 but has shown signs of picking up in the
An example? Using your name and logo as the headline...
It’s disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.
Your company name does not win you business. So if your name and logo is at the top of your ad… if it’s big and bold and takes up space… if it takes the place of an attention grabbing, hard-hitting headline… you’ve made a big mistake.
Next, here’s fundamental truth number 2…
2. Most Yellow Page ads are developed by the directory publisher.
That’s right—the directory itself develops most of the ads you see. That’s a pretty unfortunate scenario if you think about it. What happens if they design your ad and 4 of your competitors’ ads? Whose ad stands out? Who gets the best ad content and the most original headline?
That’s not a risk you’ll want to take.
When it comes to Yellow Pages advertising those that know how to set themselves apart from the pack fare well. Nice design might get you noticed, but good ad copy grabs attention like a magnet and doesn’t let it go.
Don’t just hand the reins to someone else and let them develop your ad for you. Learn what it takes to generate response and play a role in developing that winning ad for your business.
Your design department will be happy to design your ad free of charge, but make sure you play an active role in developing the content. Because no one knows what makes your customers “tick” like you do!
3. Yellow Pages Advertising is different from just about EVERY other medium you use.
You might want to re
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